Johnnie Walker - The very first Globalized Scotch Whisky Brand
From a humble start in the beginning of the nineteenth century , the name Johnnie Walker has turned out to be world famous. It was started in 1820 by a man called John Walker. John Walker, from the Scottish town of Kilmarnock commenced producing blended whisky. When first produced it was referred to by the name of "Walkerâs Kilmarnock Whisky". However it was Johnnie Walkerâs son, Alexander Walker, and grandson Alexander Walker II, who developed this well-liked blend famous globally. Under the charge of John Walker, thewhisky sales accounted for about 8% of the firmâs returns. Nonetheless, by the time Alexander handed over the company, whisky sales accounted for over 90 percent of the firmâs income.
The entire design and reasoning behind the brand was originally developed for marketing objectives. For example - the iconic rectangle bottle. Could you visualize Johnnie Walker Scotch whisky in anything else? This was manufactured this way to reduce bottle breakages. Take also the Johnnie Walker iconic label. It is on the square bottle 24 degrees thus allowing it to be a larger label and so that whenever on the shelves together with other whiskies, it would be noticeable.
Johnnie Walkerâs grandsons came up with the notion of using color titles for the product labels. The label colours are: Red, Black, Green (discontinued 2012), Gold, Platinum and Blue Label.The Scotch whiskies are known as: Johnnie Walker Red Label, Black Label, Double Black Label, Green Label (discontinued December 2012), Gold Label, Platinum Label and ultimately the well-known Johnnie Walker Blue Label, with some various very special editions of the several blends. In 1908 the Walkerâs Kilmarnock Whisky brand name was renamed "Johnnie Walker Whisky". The âStriding Manâ emblem was made and a slogan "Born in 1820 - Still Going Strong" was created. Tom Browne created the Johnnie Walker logotype based on how Johnnie Walker dressed up and sauntered.
Here are a few shore descriptions of the Johnnie Walker Scotch Whiskies that are in the marketplace. These are referenced in order of amount of money and quality.
Red Label: a mix of grain and malt whiskies - 35 in total. It has essentially the most grain whisky of the Scotch whiskies produced by Johnnie Walker and it the cheapest. The color red should be a warning sign! Recommended for mixing with other beverages rather than drinking straight. Even then it out-sells all other Scotch whiskies globally. With Red Label the Johnnie walker brand has obtained worldwide acclaim and has created the first worldwide brand.
Black Label: bottled at 40% ABV and about 40 whiskies are chosen in the blend. Every single one is not less than 12 years old. This is certainly one of the best inexpensive luxury blended Scotch whiskies.
Green Label: blended malt which makes use of only four malt whiskies and no grain whisky. Only 4 malt whiskies, every one coming from a unique region of Scotland have been used in the blend. The age statement on the label is fifteen years. This will mean that each of the malt whiskies used have been developed in oak for at least 15 years. For it quality in taste it has earned some endorsements. For instance, the Whisky Bibleâs Vatted Scotch Malt for the Year 2010 and 2012. These days it is destined to turn into a whisky sought after by collectors considering that at the conclusion of 2012 it was discontinued.
Gold Label: well over 15 single malt whiskies are blended together to develop this wonderful blended scotch. It is known as 'Gold Labelâ to commemorate one-hundred years of Johnnie Walker scotch whisky production. There isnât any age statement on the label and the malt whiskies used are around 15 - 18 years old. Quality grain whiskies are used in this blended scotch. Some single malts that are used are Clynelish (Highland region scotch whisky) and Cardhu (Speyside areascotch whisky).
Blue Label: The royalty of blended whiskies. It is typically bottled at 40-43% ABV and has no age statement. It was blended to capture the style of some of the original blended whiskies from the nineteenth century. The most dated and most unique malt whiskies in existence are incorporated together to develop Johnnie Walker Blue Label. The majority of the malt whiskies used, it is stated, are genuinely from the nineteenth century! Each bottle is one of a kind and to illustrate this each has a certificate of authenticity, and individual serial number and is presented in a silk lined box. Johnnie Walker Blue Label even out-classes many of the single malt whiskies which actually sell for much the same price. Johnnie Walker just recently teamed up with reputable companies like Porsche whoâve created sleek looking bottles and packaging for the Blue Label range.
Johnnie Walker is a name synonymous along with Scotch whisky. These days it is the preferred blended Scotch whisky on the planet. Here is how this small whisky blender from the 19th century formulated a brand so well received that it became the first world wide famous label. On this site one is able to learn more about Johnnie Walker Scotch Whisky.
