Yo Soy Betty, la fae VS Ugly Betty
Telenovelas are a popular form of soap operas that have swept the world and their audiences. One of the more popular ones that has aired is Yo Soy Betty, la fae, the tale of a young and smart ugly duckling who is trying to make a name for herself in her career. The show, drawing in over 3 million viewers a night, was such a huge success in Columbia that is set the tone for several other shows similar to it, trying to bring the same success to television in other countries. In the United States, Ugly Betty was the adaptation of the series that the audience fell in love with. Although the two series are vastly different in their own unique ways and story line, both remain the same with reminding their audience that it is not always about looks when it comes to being successful.
Yo Soy Betty, la fae, is a Columbian telenovela that rose to fame in the early 2000’s. The soap opera ran from 1999 to 2001. The title loosely translates to “I am Betty, the Ugly one”. The Columbian drama focused on a young girl named Betty, a witty and smart secretary for a fashion empire, whose only big flaw seemed to constantly standing in her way of success in life: Betty was ugly, by industry standards. The show focused on Betty and her boss Armando, the new president of the company that she worked for. When the company finds itself in a financial situation, Betty comes up with a brilliant plan to save the company so no bank could seize it over. In the process, Betty also finds herself falling in love with Armando, knowing that she didn’t stand a chance with her famous womanizer boss who just happened to be engaged. Armando ends up creating his own plan of making Betty fall in love with him to ensure her loyalty to the company, not realizing that his fake affection towards her would eventually turn into real feelings as well. When Armando’s devious plan is exposed, Betty is hurt and leaves the company, joining on with her friend at another fashion empire. During her time at her friend’s company, Betty receives a makeover and is transformed from an ugly duckling to a beautiful woman. When she has to return to her former company to help them finish out their plan to save the company from financial turmoil, Armando sees Betty and her new transformation and falls for her even more. Betty is still hurt by Armando and his plan to make her fall in love with him, and despite his best efforts to convince her that his feelings for her are real now, Betty ignores him and focuses on saving the company. Eventually, Armando’s fiancé (who is upset with Betty for falling in love with Armando) does the right thing and convinces Betty that Armando does in fact love her now. The series ends with Armando and Betty together, married and with a child.
The show was a huge success in Columbia and is considered one of the more infamous telenovelas in the world. The show was such a big hit around the world that is has even sparked 10 remakes of the show in different countries. The one that people in the United States is familiar with is the show Ugly Betty, which ran from 2006 to 2010. The main character, Betty, is similar to the Betty from the original series. She is an ugly duckling trying to make a successful career for herself but is constantly faced with road blocks revolving around her looks. In the American series, Betty becomes a secretary for Daniel, the newly-appointed Editor-in-Chief of Mode, a famous fashion magazine that is similar to Vogue. The company struggles to uphold its posh image as womanizer and partier Daniel tries to figure out how to run the business while feeling the pressure from his successful businessman of a father and crazy mother. Meanwhile, the Creative Director of the magazine, Wilhelmina Slater, tries numerous times throughout the series to take over the business and run the magazine herself. Betty and Daniel become good friends in the series but never have romantic feelings towards each other, unlike what the audience sees in Yo Soy Betty, la fae. The series ends with Daniel eventually handing the company over to Wilhelmina while Betty moves to London to pursue a different career. Daniel and Betty eventually meet up a few years later in London, with Daniel telling Betty that he is still trying to find out what his passion in life is and Betty jokingly offering him a position as her assistant.
Although Ugly Betty was inspired by Yo Soy Betty, la fea, the audience can see the differences in the story lines and are able to watch both series without major overlap. The only real similarity between the two shows is their main character, Betty. Both shows portray a young girl, awkward and ugly by society’s standards, trying to make a career for themselves in ironically the fashion business. Both characters have no fashion sense, which is pointed out continuously throughout the series. The characters are similar in appearance too; both with long brown hair, childish bangs, glasses that consume their face, braces, and clothes that appear as if they are still a young girl in grade school, having their mother dress them. Both characters are rejected by their coworkers, but eventually make their way into everyone’s heart, showing them that it’s not always about having just a pretty face. In Yo Soy Betty, la fea, there is a dramatic makeover that happens to the main character, Betty. In Ugly Betty, the main character does go through a makeover as well in the series, but it is not as crucial to the storyline compared to the original series.
Some other similarities that are seen in both series are obviously the character of Betty’s boss (Armando in the original and Daniel in the U.S. version). Both male characters are young, wealthy, and handsome bachelors who are in over their heads when it comes to running the family business. They are both known for their womanizing ways and partying lifestyles. Both characters eventually calm down as the series progress, trading in their bad-boy image for a more respectable one. There is also the businesses themselves in both series that are similar. While Yo Soy Betty, la fea has to do with an actual business that designs clothes, Ugly Betty has to do with a fashion magazine. Both series take place in the fashion industry though and face issues with running successful business.
When it comes to the style of television show, each series are on the opposite spectrum for who their audience is. As BuddyTV pointed out, “The way the shows are presented are also distinct, with Betty La Fea airing as a soap opera with daily cliffhangers, and Ugly Betty airing as a weekly comedy, sometimes ending with cliffhangers, other times not.” So Yo Soy Betty, la fea was intended to be much more dramatic and for an audience who tunes in to day time television and soap operas. Ugly Betty was aired during the nightly line up during the week and had a much more modern feel to it, appealing more to younger audiences. Either way, both shows were a huge success in each of their countries.
Telenovelas have a huge impact on their culture and society and help tell stories which change the way in which their audience lives. A lot of times, these soap operas display story lines of issues that are often seen in their country, trying to change the viewer’s perception on the social issue. According to Nick Morgan, author of Sex, soap, and society: telenovela noir in A´ lvaro Uribe’s Colombia, telenovelas have a major impact on their audience and states that they tend to air issues that the audience wants to see, but don’t necessarily know how to fix. With Yo Soy Betty, la fae, the social issues in the series focus on beauty standards in society and how it is perceived. According to Morgan, the audience for telenovelas has a strong children viewership, so it makes sense that the network targets a younger audience and tries to address how beauty does not always dictate how successful someone can be. In Ugly Betty, the audience is seeing the same social issues, only the audience is target more towards young adults. Both countries are trying to point out though how the fashion industry treats people who do not meet their standards of perfection and how people are able to over come those obstacles.
Another huge distinction between the television show and telenovela, is that of Ugly Betty, and the seamlessly white washed cast of a remake of a Colombian telenovela, while the cast of Yo Soy Betty, la fea, has the cast rolls fulfilled by its natives. This can be the beginning of cultural appropriation through Americanism and conceptualized television shows, such as Ugly Betty, with leaving just four cast members of Latin American descent. Although the telenovela was heavily appropriated to an Americanized version, it did have hybridity to it as well, through the show’s main character Betty. Other than similarities through Betty, the show can be seen as appropriation of the telenovela. The style in which Yo Soy Betty, la fea was filmed was in that of a traditional telenovela, with a lot of natural lighting and minimal editing, whilst Ugly Betty is full of production light and heavily edited to the Hollywood standard of television.
Work Cited
Morgan, Nick. "Sex, Soap, and Society: Telenovela Noir in Álvaro Uribe's Colombia." Journal of Iberian and Latin American Studies 19.1 (2013): 53-76. Web.
:, #. Posted by. "Amardeep Singh: Mimicry and Hybridity in Plain English." Amardeep Singh. N.p., n.d. Web. 09 Oct. 2016.












