Hey creatives, where are you on this chart? I've been thinking a lot about exposure -- maybe because it's 30 below outside? -- and sketched up my thoughts on "exposure" as payment for creative services. It seems logical that more exposure = more business, so I don't blame people for thinking that it's worth something to creatives. However, it totally depends on the industry and what the artist is creating! I took my best guess for the different types of artists on here -- do I have the right idea? Exposure is most helpful if YOU are the product. It is less helpful if you are providing a service, least helpful if it's a specialized sevice. I'm not saying don't advertise! I'm saying don't accept exposure or shoutouts as payment. An exception would be if you are being exposed to an audience of employers who are actively seeking your exact services and who trust the person promoting you. What looks similar to exposure but is actually extremely effective? Genuine, sincere referrals-- aka, Word of Mouth. It's the best and most valuable form of advertising anyone can get. And it comes from treating clients well, such that they provide free, priceless, targeted advertising because you're a good person who did a good job. Exposure is the knockoff, the fool's gold to Word of Mouth. What are your thoughts on work for exposure? Would love to know what it's like in your industry. #graphicdesign #yegbusiness #yegfreelance #yeggraphicdesign #artistsofinstagram #business #freelance #exposure #exposurebucks https://www.instagram.com/p/BtZW6EsgjjW/?utm_source=ig_tumblr_share&igshid=l7wdrj9bd9ob
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