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Martins Blog

@olumartins

Welcome to my blog. My name is Stanislaus Martins and even though my name might not look it, am actually Nigerian and proudly so too :-) I work as Head of Technology and Digital for one of Nigeria’s largest marketing communications agency. I am in the process of launching a number of startups in Nigeria and I will tell you as much as I can about them here. I am obsessed about running my thing and I feel there is not a better time for young Nigerian entrepreneurs to stand up and take charge of their own lives. On my blog, I will talk about startups in general, I will talk about entrepreneurship, technology, social media, innovation, brand experience, product development, design thinking and strategy. While I will necessarily not stake claim to be an expert in all areas I will write about, I will at least share what I have learnt from personal experience in building my own businesses and the books I read. I am a photographer and co-founded a top photography startup based in Lagos Nigeria called StudioMO. I love to talk innovation as a catalyst for growth. I have many passions and I have decided to follow each and every one of them. :-) So please feel free to subscribe and follow me on my many journeys.

67 posts

May 16, 2017

Full house at the @facebook masterclass at @insightnigeria #facebookemea #digitalmediamarketing #InsightPublicis #socialmedia

#facebookemea #socialmedia #insightpublicis #digitalmediamarketing

Jan 17, 2017

7 Digital Marketing Trends for Nigerian Brands in 2017

7 Digital Marketing Trends for Nigerian Brands in 2017

Here are 7 digital marketing trends for brands in Nigeria, looking to win with digital in 2017.

I hope you find them useful.

I have read quite a number of digital trend forecasts for 2017 from different global bodies, while several were great, I feel many don’t quite focus on the peculiarities of Nigeria/Africa closely enough to be relevant. The idea behind this article is to try to localize what…

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#2017 digital marketing trends #2017 digital marketing trends for brands in Nigeria #2017 digital trends #Africa #brands #content marketing #digital marketing trends #digital trends #Influencer marketing #Influencers #mobile marketing #native advertising #native content #Nigeria #Search #seo #social media marketing #trends

Dec 31, 2016

Some thoughts on Innovation…innovating from the flanks

Some thoughts on Innovation…innovating from the flanks

Innovation as a concept excites me. I love seeing companies swim against the tide and turn out innovative service and product offerings. We live in interesting times, times where “business as usual” has become quite dangerous with technology now playing a major role in innovation acceleration, becoming an equaliser of sorts. Businesses that aren’t taking advantage of these times are taking a big…

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#banking innovation #fintech innovation #innovating #innovating from the flanks #innovation #innovation in Nigeria #Nigeria

Dec 16, 2016

Yours truly at #digitalcoffee 😎😎@Regrann from @streettoolz - Segun Martins from Insight Communication being interviewed at the #DigitalCoffee #Regrann #DigitalAgency #digitalstrategy #digitalmarketing #Lagos #Nigeria

#digitalmarketing #regrann #digitalagency #lagos #digitalcoffee #digitalstrategy #nigeria

Oct 12, 2016

Ebook - The Challenges of E-commerce Businesses in Nigeria

Ebook – The Challenges of E-commerce Businesses in Nigeria

You can find the original article here

Here is the presentation deck.

The challenges of E-commerce businesses in nigeria – Ebook version from Stanislaus Olusegun MARTINS

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Oct 12, 2016

Infographic - The Challenges of E-commerce Businesses in Nigeria

Infographic – The Challenges of E-commerce Businesses in Nigeria

You can find the original article here

Here is the infographic.

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Oct 12, 2016

E-commerce for Africa

Another pretty lengthy article from me :-)

* All the mock-ups presented are just for illustration only and do not represent any sort of endorsement by the product owners.

I want to share a few thoughts about the e-commerce space in Nigeria and offer a nice option to help the space grow not just in Nigeria but also on the continent. I would like to call my idea an innovation and not an invention…

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#Africa #e-comemrce #E-commerce for Africa #e-commerce in Nigeria #ecommerce #Nigeria #SMS e-commerce #USSD e-commerce

Oct 12, 2016

The challenges of e-commerce businesses in Nigeria

The challenges of e-commerce businesses in Nigeria

A while back I wrote a piece about e-commerce as a whole in Nigeria. As part of the article I touched a bit on the challenges of running an e-commerce business in Nigeria. That article got a bit of attention online so I decided to do a follow up and focus on the challenges of running an e-commerce business in Nigeria.

If you are thinking of getting into this space in Nigeria then you really…

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#challenges #challenges of e-commerce in Nigeria #e-commerce in Africa #e-commerce in Nigeria #ecommerce #problems

Oct 7, 2016

The Challenges of E-Commerce Businesses in Nigeria.

A while back I wrote a piece about e-commerce as a whole in Nigeria. As part of the article I touched a bit on the challenges of running an e-commerce business in Nigeria. That article got a bit of attention online so I decided to do a follow up and focus on the challenges of running an e-commerce business in Nigeria.

If you are thinking of…

View On WordPress

Oct 3, 2016

E-commerce for Africa

Yet another lengthy read from me, hope you enjoy the read :-)

I want to share a few thoughts about the e-commerce space in Nigeria and offer a nice option to help the space grow not just in Nigeria but also on the continent. I would like to call my idea an innovation and not an invention because what I am simply doing is looking at what has worked successfully in other industries and trying to…

View On WordPress

#Challenges of E-commerce in Africa #Challenges of E-commerce in Nigeria #e-commerce branding #E-commerce for Africa #e-commerce in Nigeria #E-commerce innovations #e-commerce marketing #ecomemrce #Growth of e-commerce #SMS e-commerce #state of e-commerce in Africa #State of e-commerce in Nigeria #USSD e-commerce

Aug 3, 2016

How many internet users do we really have in Nigeria?

How many internet users do we really have in Nigeria?

Let’s talk about the number of internet users in Nigeria.

Depending on who you ask, you will find different numbers branded all over the internet.

The body in the best possible position to give the exact figures is the NCC. They put the number at close to 97 million as at June 2016. This is the number most people quote in their presentations and talks, interestingly this only covers GSM…

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Jun 20, 2016

What is Really Happening at Nikon and Canon?

What is Really Happening at Nikon and Canon?

I know, the topic is dramatic, how else can I get you to read it

These are my views o, before una start o.

Here goes my rant…

I really don’t get it.

Could someone please explain to me what it is exactly the research and development labs at Nikon and Canon are doing?

I ask because their ongoing strategy implies that they are working in a vacuum which is a suicidal tactic in an interconnected…

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#Camera industry #Canon camera #Canon phone #innovation #Innovative #Instagram #Instagram Worth #Nikon camera #Nikon phone #Photography #Smartphone Market #Smartphone Market Statistics #Smartphones

Jun 20, 2016

Datacenters in Nigeria – Update 2014 My datacenters in Nigeria post has turned out to be one of the most popular posts on my blog with me getting lots of emails about people wanting to know more about these datacenters.

#Datacenters in Nigeria #Datacenters in Nigeria - Update 2014 #Mainone Datacenter #Rack Center Datacenter #The Lagos Data Center

Jun 20, 2016

Nigerian Brands and Storytelling So in my last post I wrote about how politicians get storytelling and brands don’t. What I didn’t say however is why brands know about storytelling probably more than politicians do, but won’t adopt it.

Jun 20, 2016

The Lekki Datacenter – My Views – Coming Soon Just a few days ago, I wrote about the opening of Mainone’s new datacenter which they are calling the Lekki datacenter and is being managed by a new subsidiary called MDX-1…

Jun 20, 2016

Replacing My Lost Android Smartphone With A Microsoft Phone It makes no sense to keep rolling out new Microsoft powered smartphones if no one is building apps for them.

Jun 20, 2016

Digital Transformation – Part 1 You will be disrupted. No business is immune. Disruption is a fact of life. It is not new, but it’s newest vehicle, digital, is infinitely more powerful.

Martins Blog @olumartins - Tumblr Blog | Tumgag