There’s a relatively new restaurant in Minneapolis, near Mill City and right by the shore of the Mississippi River, and it’s a restaurant dedicated to indigenous ingredients and foods traditionally eaten by various First Nations people. The menu changes every day, and the restaurant always uses locally-sourced ingredients—and from Native businesses and vendors (as much as possible, I’m not sure if they get ingredients only from those places).
The creator of the restaurant is an indigenous person themself. I don’t know all that much about them… I am only sharing the info that’s been shared with me. This comes mostly from the waiters (who are trained/taught about the things they serve & the restaurant’s mission statement) and local news sources.
The food was really good! If I wasn’t such a damned picky eater (and god how I wish I liked more things), I would’ve eaten pretty much everything, without hesitation. The dishes with ingredients I did like were amazing!
My mother and I went together for lunch, and we ordered bison tartare, a Red Lake trout dish, and the sweet potatoes. I liked all three of them, but I only tried a little of the fish (because it was mixed with beans, and texture is a big issue for me). It was some of the best fish I’ve ever tasted. Seriously.
The menu also has a combination of English and one of the languages from an indigenous tribe in the USA written on it. One side of our menu was Anishinaabe, and the other side was… Ojibwe or Dakota (because my memory is suddenly blanking and I’m pissed off about it, the experience was really cool and I want to remember, dammit).
Anyway, if you’re ever in Minneapolis, or the Twin Cities in general, I very strongly recommend seeing if you can get a table at Owamni. It deserves the hype it’s been getting, in my opinion.
John Oliver: makes well reasoned and evidence based presentation about really important issue people don't know much about Me: THIS IS GOING TO CHANGE THE WORLD! Well reasoned and evidence based presentation about really important issue people don't know much about: kind of does change the world? Like a bit. HuffPo article: The John Oliver Effect is a thing! Past!John Oliver that's called native advertising and we actually paid for that article
Reddit announced that the platform will start allowing users to upload videos.
Here’s the announcement:
Reddit is home to more than 100,000 of the internet’s most passionate and engaged communities, and we want to give all of them the best tools to express themselves and engage in deeper conversations. That’s why we’re excited to announce the extended rollout of Reddit video beta, which makes it easier than ever for redditors to capture, upload, and share videos and gifs with all their favorite communities.
So what is Reddit video hosting? Here’s everything you need to know: You can record video within the official Reddit apps or select a pre-recorded video from your gallery and upload it to Reddit. On desktop, you can select a video from your files to upload. Allowed video file types are MP4 and MOV, with a maximum length of 15 minutes. You can convert uploaded videos into MP4 gifs with our native gif converter. On the mobile apps, you can trim uploaded videos and gifs to just the section you want to feature. Best of all, you can watch Reddit video while you read comments and engage in conversation.
A few months ago, the Australian Association of National Advertisers handed down a new guideline for disclosing sponsored and native advertising on social media, stating that “advertising or marketing communication must be clearly distinguishable as such to the relevant audience”. They recommended the use of #ad, #sponsored or any identifying label that separates paid or sponsored content from editorial.
While these new guidelines are just that – guidelines, with no formal rules in place - they are indicative of the AANA’s move to bring Australia in line with the stricter regulations of the US and UK.
The Potential Impact on Native Advertising & Influencer Marketing
We shouldn’t view these new disclosure stipulations as barriers to resonating with or reaching our audiences, because when native and influencer content is working to its true potential, a label like #ad shouldn’t stand in the way of success.
Native advertising or influencer marketing is defined as a piece of content that follows the natural form and function of the user experience in which it is placed. This means that native content should match the quality, aesthetic and relevance of the non-branded (or editorial) content that lives alongside it.
As an industry, our priority remains the same: creating interesting, relevant and useful native content that engages our target demographic first and foremost, and acts like an #ad second.
Howard Gossage made this point in the 60s, saying “People don’t read ads. They read what interests them, and sometimes that’s an ad.”
Facebook & Instagram Catch Up
According to Facebook, 50% of millennials are more likely to recommend brands that share ‘good’ content on social platforms - and the social media giant is very aware that more and more brands are leveraging native advertising (via influencers and publishers) to do just this.
In order to encourage brands to align themselves with content that actually drives value for their audience - in turn improving the all-important News Feed - Facebook has introduced a ‘branded content’ solution to assist influencers, publishers and brands to better track and disclose native content on the platform.
The tool aims to solve the issue of visibility of performance and disclosure in two ways:
1) Co-Ownership & Disclosure: Making it easy for publishers and influencers to tag a marketer when they publish branded content.
2) Transparency: Marketers will be able to see insights on tagged posts and have the option to share and boost the post.
This is also being rolled out across Instagram - and while still in Alpha - will allow influencers to clearly disclose their relationship in brands in a way that is clickable and trackable, without resorting to #ad.
Tips for Brand Managers
Putting the issue of disclosure aside, successful native content focuses on creating brand stories that flow through society, rather than disrupt the user experience. Content should work as a natural connection between a brand and their audience, at a time and place that makes sense to them.
To ensure this is the case, it’s critical to consider the partners you work with:
Authenticity: The (justifiable) concern that is currently fuelling the need for full disclosure is a lack of authenticity, as some influencers chase money and spruik anything from detox tea to medical procedures. But disclosing sponsorship becomes less of an issue when you are working with an influencer who is a true brand advocate.
Alignment: When working with influencers, we need to ensure they are right for the brand and will carry the highest impact for our audience (which doesn’t always mean recruiting the influencer with the highest reach). Their primary role, after all, is to drive trust, credibility and engagement with a brand – and scale can be achieved through smart distribution.
Advocacy: As we see a backlash against ‘celebrity’ influencer endorsement, this has left space for the rise of the ‘micro’ or peer-to-peer influencer. As a result, brands should consider activating their existing consumer database, turning them into loyal advocates using an incentivised system of briefs and rewards. There is huge potential to be tapped here, as recommendations from friends, family and trusted consumers have been shown to carry the most weight in driving purchase intent.
But regardless of whether you are working with a publisher, celebrity style influencer or brand advocate, it’s all about nailing the craft.
We never want to trick our audience into reading an ad; we want them to want to read the ad.
Amica Insurance Teams Up with Yahoo for New Campaign to Help Consumers Prepare for Life’s Biggest Moments
We’re excited to partner with Amica Insurance for its new campaign to help consumers, especially millennials, prepare for their biggest milestones in life.
Working with Yahoo Storytellers, Amica is introducing Things They Don’t Tell You About, a new branded destination that offers valuable information and advice on topics from buying a car, to purchasing a home, to starting a family. Amica’s new campaign is geared towards millennials, many of whom are facing important decisions around these major milestones for the first time. Consumers can now access exclusive videos and editorial features on Things They Don’t Tell You About to help them better understand and navigate their insurance needs.
As part of this campaign, Amica will also align with Yahoo Finance’s popular live and short form video programming. Amica will connect with viewers through custom integrations, including three branded segments alongside episodes of “Midday Movers” and “Now I Get It” on Yahoo Finance. “Midday Movers” is a daily live show on Yahoo Finance that analyzes the top stories and stocks moving the market right now, discusses recent earnings reports and economic data and features can’t miss interviews with the top money managers and traders on Wall Street. “Now I Get It” is a popular video series on Yahoo Finance that explains the business concepts and jargon from the biggest financial stories of the day. With branded segments appearing at the end of each episode, Amica will share tips and perspectives for consumers on purchasing insurance. Amica will also run extensive video, native and display advertising across Yahoo properties to amplify the sponsorship and drive consumers to Things They Don’t Tell You About.
Launched in 2016, Yahoo Storytellers is a full service content marketing studio, producing premium video and editorial content for brands that is also backed by data. Yahoo Finance is the leading business news site, known for its unrivaled access to financial insights and news. In 2016, audiences spent nearly 13 million hours watching Yahoo Finance’s three daily live shows including Market Movers, Midday Movers and The Final Round. Additionally, time spent watching video across Yahoo’s properties has increased 85% year over year, creating exciting new opportunities for marketers.
his tumbler is a perfect #gift🎁🎀 for relatives and friends 🌟💖
🌞The Native American Symbols and their Meanings were usually based on geometric portrayals of celestial such as the sun, moon and stars, natural phenomena such as thunderstorms and rain and animal designs including eagles, serpents and spiders. War paint that used by Indian warriors contained secret Symbols and Meanings and even horses were painted with Symbols and Meanings. Many Symbols and Meanings were spiritual in nature conveying various religious beliefs.
