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Podcast Interview With Scott Brinker -VP Platform Ecosystem: HubSpot

Scott wrote the best-selling book "Hacking Marketing," and is a frequent keynote speaker at conferences around the world on topics of market

As VP Platform Ecosystem at HubSpot, Scott shapes the company’s platform strategy and leads business programs for its global technology partner ecosystem. Before that, he was the co-founder and CTO of ion interactive, a SaaS company that pioneered interactive content for global enterprises. Since 2008, Scott has also run the Chief Marketing Technologist blog, chiefmartec.com, with over 50,000 readers, analyzing topics at the intersection of marketing, technology, and management. Scott wrote the best-selling book “Hacking Marketing,” and is a frequent keynote speaker at conferences around the world on topics of marketing technology and agile marketing.

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4 Infrastructure and Operations Trends that are Going Cold

The need to strengthen infrastructure and production systems and keep them operational and stable has immensely grown over the past few months. Technology trends such as automation and cloud are going mainstream while basic repositories and trusting partners are drastically falling from their positions.

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How Business Intelligence and Consumer Data Is Helping B2B Enterprises

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7 Factors Responsible for the Failure of IT Projects

Learn what are the factors responsible for IT project failures by clicking on the link below:

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Growth Marketers Have Mature Automation in Place Amid The Pandemic

The high growth marketing organizations are seeing the most success amid the pandemic time – having mature automation in place, claims a The Hinge Research Institute study.

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How Enterprise Risk Management Teams Are Combating COVID-19

How Enterprise Risk Management Teams Are Combating COVID-19

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Marketing Mindset: The Ingredient to Successfully Implementing Digital Transformation

Learn how marketing mindset can help enterprise brands to become successfully achieve their digital transformation goals by clicking on the link below:

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Strategies for Brands to Maximize their Marketing Impact

Learn what strategies brands can implement to maximize their marketing’s impact in today’s uncertain economic landscape by clicking on the link below:

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The Future of AI - Abundance of Data Can be Detrimental

Enterprises can find themselves to be more productive, actionable, and cost-effective by being wary of data abundance.

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Cybercrime is all Set to Scale New Heights in 2021

The pandemic has unleashed a modern era of change for businesses. With an exhausted remote workforce that still needs to be well protected, cybercrime will likely be an even major problem in the coming months.

Businesses failing to identify and address the emerging threats will be in jeopardy from a new wave of cyber-attacks and data breaches. According to a CSIS report, cybercrime ran rampant in 2020, with global costs escalating as high as $1 trillion. However, disaster can be prevented with the right move at the right time. By aligning security efforts in line with business objectives, redesigning infrastructure, and protecting the edge, companies can build resilience and design a roadmap to future success.

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