7 (Catfish and the Bottlemen cover) - The Away From Home Festival
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@oneslyfuhsaz
7 (Catfish and the Bottlemen cover) - The Away From Home Festival
“This is shit!🖕”
I didn't get the idea of the sweater on the walls mv? Can you explain that thread?
so about this post based on this Twitter thread, Louis wore this jumper from Maison Margiela for the Walls music video shoot (photo and ID courtesy of @louisfashionarchive).
which is reminiscent of the X Factor auditions : his number label.
The name of the jumper is “Memory of” label sweater.
The fact that the label is blank suggests that the “Louis” that’s on the wall isn’t the real him— the world imposes various labels on him, judging him, and he’s stuck with no recourse, no way to escape, no way to come down.
(Okay but look at the back of the sweater— it’s cute! The threads indicate where a designer label would be— the ghost, or memory, of a label. It echoes the front design, a Margiela-esque, meta visual joke.)
But for Louis, there’s an additional play on words. One Direction was once signed to Simon Cowell’s music label— Syco. Now Louis is free. Bye bye Syco! The memory of a label. Ciao motherfucker.
At the bottom of the page we see that Maison Margiela is part of the OTB group.
Clicking on the link takes us to the parent company. We learn that OTB is an abbreviation for Only the Brave.
Their motto, “Not the biggest, but the most alternative”— is incredible for a fashion company, and a beautiful fit for Louis!
This is the statement of social responsibility on their page:
A link is provided to the OTB Foundation:
OTB Foundation was created in 2008 as the not-for-profit organization of OTB.
Focusing on three principles: direct social impact, sustainability, and innovation, its mission is to rebalance social inequality and contribute to the sustainable development of less advantaged communities around the world.
Putting this into the context of Louis’ taking Richard Green through his bucket list, and linking the donation sites at the end of the #LouisandRichard video, Louis’ explanation for Only the Brave hits different now— that “Love is only for the brave.”
Meaning, it is bravery which sustains one’s love for others, which compels one to care and provide for others.
Bravery is an act of compassion.
The lyrics of Only the Brave turns around from intense personal pain to face the world,
If the truth tell, darling, you fell
Like there ain't enough dying stars in your sky
It's a tall tale, and it's only hello, hello, no goodbye
To give love is the ultimate bravery.
Addendum 26.10.2020: another intriguing possibility is that the sweater could be referring to Louis separating from Syco— and subtle sass at Syco Music’s pending dissolution. Hence, “memory of a label.”
Addendum 10.9.2021: A man true to his principles and words:
Louis’ merch is shipped in compostable packaging and made under fair trade rules, with organic cotton.
The Away From Home Festival is part of the South Facing Festival, which is committed to net zero environmental impact.
oh it’s such a shame, nothing stays the same
Louis playing guitar
Backstage at Barcelona - 09/03/2020
This is a Matt Dinnadge stan account
AWAY FROM HOME GOBAL LIVESTREAM
GoFundMe via Twitter! 07.09
These are few comments under a Louis' Reaction Video.
Some Louies (they are all young in heart)
How people of all ages are falling in love with Louis and his music. Music has no age, EVERYONE IS WELCOME.
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We've reached our target of £6000! Thank you all for your generosity and again a huge thanks to @LouisTomlinson for the £4000 donation.
- Maruja Band Thanking Louis -(x)
The Away From Home Global Streaming Event is currently the highest rated film on Letterboxd! 07.09
[Untagged] Louis Tomlinson - McStay’s Maestros V Rio Ferdinand All Stars play at Celtic Park, Glasgow. 07/9/14
@gofundme Giving back? That’s what makes you beautiful.
Louis & Helene + performance anxiety