I didn't get the idea of the sweater on the walls mv? Can you explain that thread?
so about this post based on this Twitter thread, Louis wore this jumper from Maison Margiela for the Walls music video shoot (photo and ID courtesy of @louisfashionarchive).
which is reminiscent of the X Factor auditions : his number label.
The name of the jumper is “Memory of” label sweater.
The fact that the label is blank suggests that the “Louis” that’s on the wall isn’t the real him— the world imposes various labels on him, judging him, and he’s stuck with no recourse, no way to escape, no way to come down.
(Okay but look at the back of the sweater— it’s cute! The threads indicate where a designer label would be— the ghost, or memory, of a label. It echoes the front design, a Margiela-esque, meta visual joke.)
But for Louis, there’s an additional play on words. One Direction was once signed to Simon Cowell’s music label— Syco. Now Louis is free. Bye bye Syco! The memory of a label. Ciao motherfucker.
At the bottom of the page we see that Maison Margiela is part of the OTB group.
Clicking on the link takes us to the parent company. We learn that OTB is an abbreviation for Only the Brave.
Their motto, “Not the biggest, but the most alternative”— is incredible for a fashion company, and a beautiful fit for Louis!
This is the statement of social responsibility on their page:
A link is provided to the OTB Foundation:
OTB Foundation was created in 2008 as the not-for-profit organization of OTB.
Focusing on three principles: direct social impact, sustainability, and innovation, its mission is to rebalance social inequality and contribute to the sustainable development of less advantaged communities around the world.
Putting this into the context of Louis’ taking Richard Green through his bucket list, and linking the donation sites at the end of the #LouisandRichard video, Louis’ explanation for Only the Brave hits different now— that “Love is only for the brave.”
Meaning, it is bravery which sustains one’s love for others, which compels one to care and provide for others.
Bravery is an act of compassion.
The lyrics of Only the Brave turns around from intense personal pain to face the world,
If the truth tell, darling, you fell
Like there ain't enough dying stars in your sky
It's a tall tale, and it's only hello, hello, no goodbye
To give love is the ultimate bravery.
Addendum 26.10.2020: another intriguing possibility is that the sweater could be referring to Louis separating from Syco— and subtle sass at Syco Music’s pending dissolution. Hence, “memory of a label.”
tangentwithtanner
prguitarman
baratheonpilled
dededos
jbbartram-illu
pixelskylines
annaxmalina
