Of exceptional quality or greater value than others of its kind

Est. 2014

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Ladies hats available $27

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Sneak Peek at a possible release 👀 PUREMIAMU X ADIDAS (at The Equator, 0 Degrees 0'0")

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Big P dad caps. Pre order yours today $27.

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Check out the first issue of "Push Hard Magazine!"

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Third X Nation with a lil sneak peek of premium 

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Sneak Peek from our friends at Third x Nation

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Premium Fall/Winter 2016 Coming Soon!!!!

I know we’ve been laying low for awhile but that’s because we’ve been in the lab cooking up something special.  Within the next couple of weeks we’ll be unveiling some new designs.  Are you excited because I know we are!!!  Stay tuned for more updates coming to you this holiday season.

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Premium beanies available for sale!!

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YIN & YANG ◼️◻️🔳🔲 @blackirishhh @elenadajuiceman #onlypremium

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Thanks @jirahiman for the support!!! Looking good!

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Premium beanies now available $25!

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SIN CITY!

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Ladies New Samples!! First look at the Premium X Japanese beanies!

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mom dukes on here @onlypremium_ ishh!!! Ladies follow her to get your hair done @jazzaeshairsalon1

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"Candy Candid's 🔳" Ladies get your tee's today! #onlypremium

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Shoutout @theyywantmoore for the support!! Get yours today!

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"Cocaine X Premium" @onlypremium_ @Allwhitecookie