Event Sponsorship

              At Onspon.com we aggregate 20,000+ event partnership opportunities and help brands to reach their target audience through associations with these events.          

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How to Use SEO for Event Promotion

Search Engine Optimization is a tool which helps you to put your event in front of the people who are searching for it on Google, Yahoo or any other search engine. Most of us ignore SEO and do not include it in our event promotion strategy and the main reason for that is most of us don’t know how to do it in the right way. Excluding SEO hampers your event promotion and you miss out on a chunk of people who might have been interested in your event because nowadays everyone Google’s event before deciding whether they want to attend and if your event is not even showing up in the search engine result pages(SERP’s) you have already lost the battle.

In this article I’ll provide you with some basic tips that you should implement on your event page to appear in the search result:

Appropriate Use of Keywords Keywords are those words which people will type in the search engine to discover your event, not all the people will search by your event name. For example if your event is a business conference related to startups taking place in say Mumbai then your keywords will be business conferences, conferences in Mumbai, Startup events in Mumbai, etc, you need to make sure to use these keywords on your event page so that search engines will know what your event is about.

Optimize your Meta Tags Optimizing your meta title and meta description is very important when a user sees a page with appropriate title and description related to his search query in the search engine result pages, he is more likely to click on that page over the other pages. Your meta should contain your keywords. The meta title should be no more than 60 characters and meta description should be no more than 160 characters.

Optimizing your Header tags Header tags are basically used for highlighting the text, bolding the text and increasing the size of the text. Your header tags should contain the name of your event and your keywords. The header tags are H1, H2, H3 and so on H1 can be used for the main heading, H2 for subheadings and so on.

Page Content Your event page should give a detailed description of your event, it should include the following: a) Event Name b) Location c) Date d) Time e) Description- Detailed description including the name of the artists, speakers chief guest, etc. f) Option to book ticket (if applicable)

Google Structured Data This helps the users to see your event listing along with the name, date, location, of your event without actually opening your event page link and this helps to increase your click-through rate by showing your event to maximum people who are looking for events like yours. To get your event page the structured data markup you can go to https://www.google.com/webmasters/markup-helper/ and select the event type and mark up the data you want to highlight, generate the HTML code for it and code it in your web page HTML. You can also test your structured code using https://search.google.com/structured-data/testing-tool. Apply all of this to your event webpage and see your event page rank on the first page of search engine result pages and increase your event's visibility. You can also list your event on onspon.com if you’re looking for sponsors for your event, we’ve optimized all the event pages according to latest SEO trends.

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Having trouble finding the right event sponsors? Here is a list of companies/brands that sponsor events. Go to brand page, read the brand brief and apply

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Unleash the power of stalls by discovering millions of stalls across events like flea markets, Society events, Marathons, Music festivals, College festivals, Lifestyle expos, Exhibitions, Conferences and more.

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Why Should Brands Sponsor Events?

Would you as a customer like to purchase a product of a brand which you have never heard off? Most of us won't. This is where events come in the picture it helps your brand to come in the eyes of the customer and event sponsorship is usually cheaper than TV and print ads and helps you connect directly with the customers which are an edge over another form of advertisements.

What exactly does it mean to sponsor an event? Companies/brands fund events, trade shows, college festivals, sports teams, non-profit organizations, etc and in return get a chance to connect and engage with new customers, generate leads, sales, etc.

Benefits of Sponsoring Events are as follows:

• Brand Visibility

Events help brands to get more visibility through engaging with people coming to the event through giveaways or conducting some activity of their own and giving some memento to the people who participate.

Big events which a huge number of footfalls are most beneficial, they put your brand in front of the people who are not aware of your business, they also have a huge number of social mentions and reach out to a larger audience and not just who are present for the event.

• Emotional Connect

Wouldn't you feel more comfortable buying product from a brand which shares the same passion for something like you, for example, there is a brand who make customized t-shirts of comic characters and if that brand is a sponsor at comic con you'll feel an affinity towards that brand and you'll feel more comfortable buying their products.

In this way, brands can create an emotional connect and goodwill among the customers.

• Content Creation

Brands can make custom content through events, by taking videos of interviews, feedbacks and reviews of the people coming to the event or if the event as some prominent artist/performer coming to the event, the brands can shoot some customized content with that artist and use it on their social media to promote themselves. For example, you're a jeans brand and you're sponsoring a dance event where prominent personalities from the dancing industry are coming, you can make a video shoot of the artist dancing in your jeans and use that video on social media platforms.

• Sampling

If a brand has launched a new product and they want consumers reviews, they can use events as a platform and do sampling do get feedback from the consumers. For example, if you're an FMCG brand and your about launch a healthy breakfast biscuits for kids you will look for events involving kids and do sampling during the event and get feedback from the kids or their parents, this will help the brand to know if the product is ready to launch or they should do some improvements.

• Targeted Marketing

Through events, companies can connect with their target audience directly, like you can choose an event where people from specific age group, background, interest, income range, coming together. For example, your target audience is youth you can sponsor a college event where you will find a young crowd if your target audience is gamers you can target gaming events.

• Sales

Companies can also use events as a platform to sell their products, as mentioned in the previous point, events are used by brands for target marketing, so, events prove to be the perfect place to sell products. This can be done by becoming a stall partner for an event. For example, you're a fast food brand, you can buy a stall at a music concert or a sports event where you can feed the hungry audience and increase your sales and there is a huge possibility that if the audience like your product they will buy it again from your stores as well.

In these ways, B2C companies can make the most out of sponsoring events. If your brand is looking out for events to partner with do visit onspon.com where we have 20K+ events listed across categories like business events, game and sports events, entertainment and lifestyle events, college fests and get together and community events and choose the best event to partner with.

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Find all Business events, Get togethers, Community events, sports events, college fest, lifestyle events looking out for sponsors, stalls and vendors in chennai

Check out all the latest and upcoming events in Chennai looking out for sponsors and vendors.

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Find all Business events, Get togethers, Community events, sports events, college fest, lifestyle events looking out for sponsors, stalls and vendors in bangalore

Check out all the latest and upcoming events in Bangalore looking out for sponsors and vendors. Find all Business events, Get togethers, Community events, sports events, college fest, lifestyle events looking out for sponsors, stalls and vendors in Bangalore

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Find all Business events, Get togethers, Community events, sports events, college fest, lifestyle events looking out for sponsors, stalls and vendors in pune

Check out all the latest and upcoming events in Pune looking out for sponsors and vendors.

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Find all Business events, Get togethers, Community events, sports events, college fest, lifestyle events looking out for sponsors, stalls and vendors in delhi

Check out all the latest and upcoming events in Delhi looking out for sponsors and vendors.

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Find all Business events, Get togethers, Community events, sports events, college fest, lifestyle events looking out for sponsors, stalls and vendors in mumbai

Check out all the latest and upcoming events in Mumbai looking out for sponsors and vendors.

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How to Find Sponsors for your event

Every event requires sponsors to make it a grand and successful event but getting sponsors for any event is not an easy task especially when you don’t know which brands to target and which brands are looking out for events like yours. This has been a challenge for both event organizers and brands, events don’t get much sponsors and brands don’t get their ideal event.

Let’s first see few objectives brands want to fulfil by sponsoring events -

Increase Brand Visibility

Reach their Target Audience

Lead Generation

Sales

Business Relationships

Now as an event organiser you need to identify which of the above objectives you can satisfy and of which brands, you need to firstly find out companies from which industry sector can take advantage of your events, you need to sit and make a list of deliverables which you can offer to the brands for example banners, hoardings, social media promotions, Tv promotions, radio promotions, stalls etc. Nowadays brands want more than just banners. After identifying all these you have to start data sourcing from google, you can also use social media platforms like LinkedIn and get email id’s and telephone number to reach the right person from the brand team, this will take a lot of time you might decide to start as early as possible.

Brands, on the other hand, have their own difficulties in finding and partnering with the right event and getting the most of their event partnerships. To overcome this communication gap, few online platforms have come with a unique online marketplace to help events and brands partner with each other and making the entire process easy and standardised. One such online platform is onspon.com here they not only help events to get sponsors but also help them with vendors, celebrities and influencers.

Here is a guide on how can events take advantage of Onspon -

Firstly, the event’s organizers need to list their events, the events are classified broadly into 4 types - Business events, entertainment and lifestyle events, game and sports events, college fest, get-togethers and community. The listing as the complete information about your event like name, date, location, speakers, celebrities, agenda, the events social media links, events sponsorship range, event deliverables, these events listings are SEO optimized this makes it easy for potential sponsors to get a fair idea about your event through a single page.

Secondly, once your profile is created and you list your event, you get your dashboard, which has an option to view the brand requirements, here you can see what kind of events the brands are looking out for and apply to the brands who are looking out for an event like yours and wait if the brand thinks the event is worthy enough they will definitely get in touch with you or you can even opt for a premium package where you’ll get all the latest update about what’s going on.

Onspon.com also helps the event organizers to get in touch with event vendors near them and if they need any celebrity or influencer for their event. For brands, they can create their brand profile and update their brand's requirements and receive applications from relevant events, this will help them reach their marketing objectives. In this way, Onspon helps events and brands to have better partnerships and fills the previously existing communication gap between event organizers and brands.

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B2B event sponsorships - simplified

Onspon is about identifying top business events and connecting them with blue-chip brands across the world. We connect top brands with some fantastic events helping brands extract top-of-line deliverables at industry lowest costs which are fuelled by our economies of scale. Our strength is event recommendations and engagement structuring. We help brands like Vodafone (Enterprise), Ansys, ITC etc to engage for screening, evaluating, contracting and audit of the events sponsored by them. For event sponsorship, you can visit our website onspon.com

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Find information about Get togethers, society celebrations, religious functions, alumni meets, looking out for sponsors, vendors, and stalls in your favorite cities.

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Find all information about college fests, freshers, alumni meets, debates, inter college events, looking out for sponsors, vendors, and stalls in your favorite cities.

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Find all the games and sports events like cricket, football, chess, kabaddi, marathon, quizzes, etc looking out for sponsors, vendors and stalls all in one place.

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Get details about music shows, awards, auto expo's, fashion and beauty contests, entertainment events looking out for sponsors, vendors, and stalls in your favorite cities.

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Find all the conferences, trade shows, exhibitions, workshops looking for sponsors, vendors, and stalls in your favorite cities, all in one place.

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Radio Mirchi, is looking out for brands to associate with its event India's Next Rapstar, happening in Mumbai on 25 Jun 2019

Hunt for India’s Next Rap Star A rap face-off between two rappers that are judged by the audience and celebrity judges on the merit of their creativity, thought and style of rap Perfect fitment for Youth based clients like FMCG, Two Wheelers, Fashion etc.