Business English is the first thing you should be good at in Professional World
The way global market is expanding, there are a lots of opportunities also opened in terms of expanding your local business or jobs for that matter to the global level. However, all it requires to get a very good communication skill. When we talk about communication skills, we are referring English in particular as it is the only common language across the globe. Having said this it is quite evident that one should have a very good Business English written and verbal both. Imagine, someone has a great potential but unable to capitalize it because of the lack of Business English, scope of growth is very limited.
Gone are the days when a person having good local language knowledge can even survive..! In today’s time, even one has to grow in job or business, Business English is the first thing one must consider to become an expert into it. Business English is equally related with growth apart from the skill and knowledge required for job or business.
Let’s first understand the scope of it…
Scope is quite wide for Business English; let’s go through with some common areas where people are making money:
1. Content Writing: Content writing is something that every company and a Business owner is aiming at. Content writing is a skill. Let’s understand it from the job perspective. An employee with good content writing skill can draft a great email and hence will be a successful. Imagine a person having poor content writing skills will not only spoil the relationship with his customer or subordinate but also later or sooner will be eliminated from that position. Email writing a part of Business English, where one can learn how to draft a great email. When it comes as a business owner, obviously to develop a strong relationship with your customer, your verbal and written communication plays a vital role.
2. Copywriting: This is another growing area where a good copywriter is earning handsome income as a freelancer for his client across the world. In simple words, copywriting is a skill of playing words in a manner which can attract the potential customers to buy the product. So, how do you do that? Obviously with the help of Business English..!
3. Email Marketing: In today’s time every single company or a Business owner is using Emails to market their product or services. Hence it is another way of earning income as a freelancer. Apart from the knowledge of using various Email Marketing tools, main area is to construct the email in a way that a probable customer will not only open emails to see this but also prompts him to take an action to buy the product. So any thought? Who can draft or construct such email? Yes, you guessed it correctly, only the person expert in Business English.
4. Job Opportunities: Be it be any type of job opportunities, first thing is an interview. Imagine a person appearing for a job opening having good domain knowledge and some experience but unable to express the answer to the interviewer..! Would you select him or her for your company? You answered it right.. that guy will be last option only. English is the only language which is going to be used in offices. There are lots of people having good knowledge but unable to clear the interview because they fail to express things impressively in the common language which is English. Whether it’s a field job or desk job, both requires business English. A marketing guy, a Sales person, an IT professional, an Engineer, A doctor, a Front desk executive, A back office person, An Accountant, CA, the Operation guy, Managers, Clerk and almost every title you can think of, must possess a good Business English knowledge. Obviously, it includes both written and verbal English.
Above mentioned areas are covering a wide range of income opportunities and we have seen and understood how important is to have a good knowledge of Business English. Now next question could be how to improve Business English and get an expert into this most important skill? There are lots of institutions which are educating people on Business English. If someone is in rural area and there is no nearby such institutions, Online course is the best option. You may choose to buy Business English course from any online portal after reviewing the content covered and trainer’s experience. You may join live classes or opt for recorded videos and go through them at your own pace. Generally, Business English course can be learnt in 1 to 3 month’s time easily. Remember, there is a difference in learning English and Business English. You must opt for Business English and in cash the growth opportunities available everywhere..!
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