Conversion Optimization: SEO Evolved
In a nutshell, conversion optimization is the evolution of SEO. Web traffic is the foundational goal of search engine optimization, whereas getting traffic to convert (e.g. make a purchase, opt-in or sign-up) is the essence of conversion optimization, taking SEO one step further. Conversion optimization is not a hit-and-run project. Rather, it's ongoing process of testing, evaluating, and fine-tuning various elements of a website. The leading website optimization companies will offer more than simply tuning-up landing pages or implement A/B tests on different webpage variations. True conversion optimizers will roll-up their sleeves and uncover valuable insights based on user-interaction and behavior. In essence, the force behind conversion optimization is information and knowledge, and smart website optimizers are adapting and taking hold. Know the importance of conversion optimization for your web marketing strategy.










