The Optimization Station

Organic SEO Tips, Strategies, and Insights

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Conversion Optimization: SEO Evolved

In a nutshell, conversion optimization is the evolution of SEO. Web traffic is the foundational goal of search engine optimization, whereas getting traffic to convert (e.g. make a purchase, opt-in or sign-up) is the essence of conversion optimization, taking SEO one step further. Conversion optimization is not a hit-and-run project. Rather, it's ongoing process of testing, evaluating, and fine-tuning various elements of a website. The leading website optimization companies will offer more than simply tuning-up landing pages or implement A/B tests on different webpage variations. True conversion optimizers will roll-up their sleeves and uncover valuable insights based on user-interaction and behavior. In essence, the force behind conversion optimization is information and knowledge, and smart website optimizers are adapting and taking hold. Know the importance of conversion optimization for your web marketing strategy.

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Structuring Your Pages for Website Optimization

In this article, we're taking a step back to acknowledge the actual blueprints of a site, or the structure of optimized pages that contribute to better SEO performance.

The organization or layout of pages (and how they're linked together) is critical to establish optimal keyword relevancy and better rankings. 

Learn how to build a fully optimized website architecture for SEO website optimization. 

Read on by clicking here.

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Lawyer web marketing typically centers on search engine marketing (SEM) and social media marketing (via Facebook, Google , LinkedIn, etc.)

For almost any legal practice, no aspect of SEM is greater than the other. In fact, including all three channels of PPC advertising, SEO, and social media can maximize your firm's web marketing potential. Below we discuss each of these channels and benefits of using them for you web marketing strategy.