3 Ways to Promote Your Music on Social Media Without Exhausting Your Followers
Social media is the closest thing to free advertising artists can have. It’s very easy to post, answer questions, and share your music and music friends’ music to create a following and network of genre-based music. It’s also easy to fatigue your followers.
Striking the right balance of “I’m awesome” and “I’m modest” is difficult, especially when it comes to your art. It’s even more difficult to do so without flooding their newsfeeds and warranting unfollows and even worse - bashing.
We have 3 easy but imperative tips for not exhausting your followers’, or potential followers’, newsfeeds while still engaging them and growing your social presence and following.
Playing “too cool for school” is too blasé on Facebook, Twitter, Instagram, you name it. No one wants to follow an artist who thinks they’ve already discovered the next best thing in music months or years ago. That’s not too exciting. But posting aggressive, ALL CAPS posts is too much. You look like a 14 year old DJ in his parent’s basement super stoked about the fact that he just made his first song in Abelton AND figured out how to upload and share it. Modesty is key here.
Genuinely post about your new track or something exciting that happened to you as an artist. If you’re excited, you should be - but don’t flood their newsfeeds with something obnoxious. You don’t need to write your life’s story in a Facebook post, in fact, just don’t do it. But expressing that this track is personally exciting for you is enough to pique the interest of followers.
Even if your update is not too exciting, continue to post genuinely. No, “Eh, I don’t really know about this one, I think it kinda sucks ;p,” but a genuine post like “I just made this new track, I’m excited to share it with you all. Let me know what you think,” still keeps followers’ interest in check.
Be genuine, post genuinely, and don’t make posts like the insincere ones that annoy you. Remember, you should be grateful for your fans and their support, so speak to them as your friends, not your subjects.
2. Interaction and engagement
It’s often that you’ll see an artist page or profile that has a few hundred followers here and there but doesn’t post much to interact with its followers. Keep an eye on these types of profiles and you’ll notice that the follower count drops or comments and likes dissipate.
It’s important to make your posts, your entire page, really, as interactive as possible. Interaction drives follower engagement, inside and outside of the social profile. By interactive, we mean prompts for comments, shares, likes, personal anecdotes, etc. Followers love to interact with the artist. Interaction doesn’t mean just post a comment, it means receiving a comment back. Social media platforms are basically the closest you’ll get to an artist outside of the venue. They’ll interact with you if you offer it.
Community engagement is most important. Take the time to respond to your followers. Not only will it light up their day, it’ll peg you as a humble artist. You can’t just ask an artist to interact with your post and not acknowledge the fact that they did so.
There are two things to remember when considering interaction with your followers:
A. Interacting with your follower engagement means they might just check back in on your profile.
B. It might prompt shares and interaction by people outside of your followers that then convert to followers.
No one is too busy for social media, use yours wisely.
3. Incentivize your followers or potential followers
Our third and final tip dovetails our second social media tip: incentivize.
Incentivizing your audience means a number of things. The first, you are way more likely for people to interact with your posts if you offer them some sort of incentive. Everyone wants that carrot on the stick.
Secondly, it offers a chance for your followers to share your post, opening your post and thus your profile for people that don’t yet follow you. Everyone loves to show what they’ve acquired on Facebook. A cool incentive from an awesome artist is share-worthy. These shares show other users that they too have a chance at this incentive and this artist was way cool for offering this to me.
Finally, it drives your followers to engage with you on another level, claiming some sort of prize from one of their favorite artists. It’s more than just asking your followers what their favorite album artwork is. It’s another thing to ask them this and offer a signed copy of the album to the random winner.
It’s very important to remember to keep these incentives realistic. Don’t promise a trip to LA and a night out with you at a club unless you’re willing to dish out some serious cash to do so. What’s worse than finding yourself in a financial bind? Lying to your fans and not following through.
You also don’t want to offer incentives that aren’t realistic in terms of your time. Nothing too in-depth. No, “share your life story with me and I’ll pick my favorite,” that leaves you spending hours reading countless stories and subjectively finding your favorite and frivolously discarding your least favorite.
Manageable, realistic incentives that say “thank you” to your followers are the perfect kind of incentives to keep people sharing, interacting, and engaging.
Social media can be one of your most powerful, least cost-intensive modes of advertising yourself as an artist. It’s a careful, yet easy art, once mastered. Everybody loves their fans, share the love with them personally on social media platforms.
Follow Orfium on our social media platforms for more insights into being a successful digital artist, your artist rights, and ways to get more monetarily out of your music.