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We have been learning and adopting technologies to make our life and cities smarter. Lets find out how we have progressed so far:-
Best Time for Indian Out of Home (OOH) Media to Discard PVC Flex
Indian OOH businesses are operating in very interesting times. On the one hand over 95% of the market is dependent on static polyvinyl chloride (PVC) flex signage while on the other, growth of digital OOH or DOOH has picked up pace. The problem with static PVC flex signage is that it poses a very dangerous threat to human health and the environment as it contains very high levels of dioxin. This hazard is compounded by the way PVC flex is disposed of, which is by burning it in landfills and in unauthorized dump-yards. Soon, the incinerated particulate matter enters the food chain, adding urgency to the need for a sustainable alternative like digital display screen.
Some startling facts about PVC flex
In the US market, considered to be among the most advanced in the world, the recycling of PVC flex is between 1-3% while the rest go to waste landfills and dumps where they cause numerous fires. It’s now well-proven that PVC flex is almost impossible to recycle as they contain many additives that can’t be retained from a mixed batch of PVC products being recycled. All other single use plastic (SUP) products being recycled with PVC also become toxic and hazardous, making them unusable. This increases the urgency for adoption of digital LED advertising board technologies in place of PVC flex signage.
Why is such a serious health hazard ignored?
There is wilful disregard for basic consumer safety norms by many entrenched business interests in India that are unwilling make the shift to cleaner technologies.
o This hazardous segment has too many stakeholders whose incomes depend on it
o They don’t want to make the new investments needed to adopt cleaner technologies
o They assume that the market will always remain ignorant about the health hazards of their offering
o They seem to believe that they and their families are immune to the public health hazards they cause
Thankfully, there are many businesses that are sensitive to such public health hazards and are also eager to grab the opportunities that adoption of new digital LED display screen technologies offer.
The benefits of OOH are just too good to ignore
Digital signage has no recurring cost like PVC flex signage, which needs to be printed, transported and mounted for every new display. A remotely operated content management system (CMS) that runs through a mobile application, makes it possible to display multiple videos, graphics and static images on a single screen. This functionality can be scaled up to include multiple screens across multiple locations. In addition to being the only sustainable alternative to PVC flex signage, a digital LED advertising board can earn many times more revenue with its multiple display options.
The digital OOH industry is worth over $ 22 billion today and is expected to grow to over $ 32 billion by 2032. Some analysts believe it will be much more.
Provide unprecedented viewing pleasure to your audience with ultra-HD indoor and outdoor rental LED displays by Ösel.
Ösel Primea is a breakthrough product boasting of the best narrow pixel pitch LED display technology available in the industry today. With superior signal processing and high refresh rate ensuring a smooth, seamless visual experience in demanding control rooms, you can stay confident of never missing a single detail on the screen. We understand that power failure is not an option during mission-critical operations; which is why, Primea comes with dual power backup, double wire backup, and over-voltage protection. Its ultra-slim and lightweight design facilitates creative and seamless stitching to give you superior content delivery, always.
Get the edge, today. To know more about Ösel Edgester, visit www.oseltech.com
Mesh LED Display for Outdoor Installations
Do you know your building façade could become your best salesman? Ösel Supreme-X outdoor LED display transforms any wall into advertising real estate. Its special mesh design and IP68 rating make it the ideal outdoor LED solution. Interested buyers may write to [email protected] or call +91-7290-088-651. Visit https://www.oseltech.com
Selecting the most suitable LED display model
If you are planning to invest in digital signage, but not sure which model is best for you, this infographic by Ösel will help you out