An intern’s view
My name is Katie. I am an intern with Our Horizon from Seneca College's Green Business Management Program. Part of the reason why I chose the program at Seneca was because it included an internship position. I didn't know where I'd end up or what I would be doing, but I was excited to gain some new experience. When I received the list of internship positions, Our Horizon struck me as something I wanted to be a part of. I have a background in Political Studies and Psychology, so this idea grabbed my attention right away. I put it as a top choice and a few days later I found out I got it! Naturally, I was a tad nervous on my first day. I didn't have a lot of experience in organizations like this, but Rob was extremely welcoming and enthusiastic. He told me about the organization and the accomplishments they'd had so far, and he spoke with excitement about his idea. I could already tell he cared deeply about this project.
Our Horizon is a non-profit that's trying to get climate change warning labels put on gas pumps. We are working with municipal governments to pass this policy proposal into law. If enough smaller communities commit to this idea, it will be easier to approach and discuss the initiative with larger cities. The labels are just stickers, something so small and inexpensive, yet the effects can be significant. Here are a few reasons why I find our initiative effective:
1) People pump gas. Every day. And they don't usually think about it. This idea actually gets people to think about it. Mindfulness is so important to change, and making this everyday act (pumping gas) mindful by bringing it into the individual user's hand is essential to change in behaviour. What a different world we would live in if people were mindful, and if they reflected on the things they have always done and never questioned. Why are we doing this? Is there a better way? What can I do to help?
2) Similar to the above point, this initiative takes an issue that seems so enormous and far away and brings it closer to us. It makes it proximal. Climate change is a big, bad word and is something that can be uncomfortable to talk about, but it needs to be talked about. The stickers on gas pumps take the effects of climate change which people push away into the future and literally expose them to your face right now through the pump in your hand. This makes it real and close. Bringing these issues closer means people will be more likely to think about it or do something about it, whether it's riding their bike, walking, taking public transit, carpooling, or contacting their local political representative.
3) These stickers assign responsibility. Now, I understand, nobody wants to feel guilty. Nobody wants to be blamed. But we are all to blame (I include myself here). The way society has evolved means that the lifestyles we live can be criticized. When a pump with this sticker is in your hand, you feel the burden of that responsibility. Not so fun, but definitely necessary.
All of this sounds slightly depressing right? Well let's not think of it that way. Let's think of this as an important initiative to get our mindsets changing when it comes to our future. Let's understand our own place in this puzzle and learn about better opportunities that we can take advantage of. We live in this amazing time of rapidly evolving technology, innovation and knowledge. We have the solutions, we just all need to get thinking about it. What I also like about this idea is that it's not forcing anybody to do anything. It is just a means to provide information, and the more information we have, the better the solutions we can come up with.
From the time I started with Our Horizon I have seen a lot of exciting changes. The next exciting thing in the works is an e-book! Yes, Rob is planning on writing a book that will explain the idea and go into some of the personal stories/journey behind it. There has been a lot of interest in our initiative already and this book will be an excellent way to lay out the story. Rob has inspired many people so far, and this book will just continue to spread the word! Looking forward to the weeks to come :)









