Vote With Your Dollars: Budget-Friendly, Sustainable POC-Owned Fashion and Beauty Businesses
Written by Lillabeth Brodersen for Our Sustainable Future
It seems like more and more crises are cropping up and worsening every day, across the country and around the world. Systemic racism is prevalent in our culture after centuries of protesting, lobbying, and lawmaking. Fast fashion and inhumane labor practices have been normalized and are still in use at popular and highly esteemed brands. Our own planet is threatened by the policies of powerful industrial corporations.
While these issues may seem overwhelming and beyond our control, especially for those of us who are not of voting age, we have the power to vote with our dollars. If companies lose or earn money because of their policies, more businesses will get the message and adapt in order to survive. While some consumers have more resources and therefore more power than others, any small action is better than inaction.
To spend money at a company is to give that business a platform, to give it power and importance. Purchasing at businesses owned by people of color gives racial minorities the influence they have long deserved and far too often been denied.
To that end, it is important that we support sustainable businesses owned by people of color. Below are some such businesses, all of which offer budget-friendly products. During this time in which small businesses are struggling to make ends meet, these purchases could be crucial to the companies’ survival.
Dechel McKillian is a celebrity stylist with a commitment to sustainable fashion and the founder of this fashion and lifestyle company. The site curates global brands and features simple but bold clothing, purses, jewelry, and shoes as well as candles, beauty products, and more. Find them at https://galerie.la/.
With naturally-sourced fabrics and in-house production, Most Prominent Co.’s effortlessly cool unisex clothing line brings awareness to the consequences of fast fashion. Proceeds benefit charities including Reclaim the Block. Find more information at https://mostprominent.co/.
This vintage store sells beautiful classic pieces which are featured on the Instagram @subrinaheyinkvintage. In light of current events, the company has branched out into handmade floral-printed face masks. Check them out at https://www.subrinaheyinkvintage.com/.
This collection of colorful, adorable pieces includes silhouettes for every body shape and items with subtle political messages, such as a tee printed with the words “Ally For All” or a matching top-and-bottom set in a vibrant Frida Kahlo print. The brand also offers tote bags, art prints, and stickers. Find them at https://wasiclothing.com/.
Wasi Clothing founder Vanessa Acosta shows off her products in a photo from the Wasi Clothing blog
Founded by Los Angeles designer Adele Jackson in 2017, Adele by Adele Jackson is a lifestyle brand inspired by the dynamic metropolitan culture of California. In addition to offering a wide variety of t-shirts, sweatshirts, enamel pins, prints, and scarves, the website also features a “Charities we Love” page. Shop Adele by Adele Jackson at https://adelebyadele.com/.
This NYC-based brand, founded by Black sisters Chioma and Uchenna and crafted by Nigerian artisans, sells bold, colorful jewelry, headwraps, clothing, bags, and more. Their website also includes a blog featuring everything from headwrap tutorials to recipes for African meals. Shop at https://www.ceeceesclosetnyc.com/.
This boldly political line was founded by Olatiwa Karade when she was only nineteen years old. The brand’s t-shirts and hoodies are emblazoned in block letters with pro-Black phrases such as “Africa Is Not a Country”, “Columbus Was a Murderer”, and “Roses are Red/Doritos are Savory/The U.S. Prison System/Is Legalized Slavery”. Check them out at https://www.splendidrain.co/.
The brand was founded by Gina Stovall, an earth scientist and geologist. Her simple but beautiful minimalist pieces--including clothing, scarves, and jewelry--are all made in limited amounts. This practice is more sustainable, and it also makes the products more unique. Learn more at https://www.twodaysoff.com/.
Founded and curated by CEO Cashmere Nicole, the site offers a wide range of beauty brands and products. The company is committed to giving back through its Sugar Homes program, which benefits orphanages, and through a page on the site featuring the Black Lives Matter movement and related organizations. See more at https://www.beautybakerie.com/.
This all-natural beauty and wellness site highlights Black artisans chosen through a selective process. The company also produces a blog about all things wellness and a podcast dedicated to supporting Black businesswomen. Find more information at https://blkgrn.com/.
This skin, hair, and beauty line is handmade with all-natural, high-quality, plant-based ingredients. The founder and owner, Kelli Palmer, created the formulas for each product with a philosophy of minimalism, believing modern skincare and beauty are too complicated and stressful. Learn more at https://breedlovebeautyco.com/.
This popular brand, sold by L’Oreal and Target, sells clean products for the hair, body, and skin. The founder, Lisa Price, advocates for self-love and self-confidence through her #BornAndMade campaign. Find out more at https://www.carolsdaughter.com/home.
Lisa Price, founder of Carol’s Daughter, celebrates the twenty-fifth anniversary of her brand in this photo from the company’s website
Kyra Nicole founded this company with the mission to empower women to love their curls. The hair and skincare products are made with all-natural, fair-trade, non-GMO ingredients. Find them at https://kyrashea.com/.
Founder Obia Ewah is a trained chemist who created science-based, vegan, pH-balanced, and herbal-based formulas for her hair and body products. She was motivated to go all-natural after being diagnosed with cancer and runs the company with her brother. Search their products at https://www.obianaturals.com/.
This well-known and well-loved brand can be traced back to the owners’ grandmother, who sold similar products in Sierre Leone in 1912. The hair, skincare, and body products are fair-trade, cruelty-free, and sustainably sourced. They are available at Target or on their website at https://www.sheamoisture.com/.
These sustainable and chemical-free hair products are designed to satisfy every kind of curl. The company also sells apparel including tank tops, t-shirts, and sweatshirts. Find them all at https://unclefunkysdaughter.com/.
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