Patrick McFadden

"If Your Goal Is Growth, Marketing Is All That Matters"

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Any company that wants to get found online, differentiate their business, attract prospects, convert leads, engage their customers and ultimately grow their business needs to get serious and strategic about content marketing.

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There are some things that are just indisputable in business. The difference between marketing strategy and tactics is one of them.

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How can I evaluate the strength of my company's business relationships?

View Question on Quora

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Marketers need to measure a lot of things in order to get better. Not everyone does and those that do sometimes measure the wrong things.

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Let me get right to the point. Marketing is all about growing your business and there are 7 steps any business can employ today to start growing.

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Which comes first – generosity or wealth?

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Wealth isn’t made by the hour – it’s made with ideas and a plan of action.

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Compassion is more about equipping than it is about handouts.

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www.patrickmcfaddenlive.com 

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5 Ways to Increase Creativity

Laugh out loud every day

Break familiar routines

Say to yourself, “I can do this”

Set aside 15 minutes daily for “thinking”

Read one non-fiction book a month

Question: What do you do to increase your creativity?

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The Key For Every Brand & Business Using Social Media

The key is picking the right platform. It might be a LinkedIn group, Facebook Fan page or a niche forum. Play around and experiment until you find your home run. 

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Every company, person and brand is now a media company!

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The two thoughts of an investor when an entrepreneur pitches

Barbara Corcoran, one of the sharks on Shark Tank, details the two things that go through her mind when an entrepreneur pitches her: Do I trust this guy? How am I going to make money? If you can co...

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What Consumers Are Looking For...

are “trusted digital friends” to give them advice on what to buy and where to go. Offering valuable advice on your blog can generate trust and influence consumers buying decisions.  If you produce compelling articles and useful advice on your blog, you’ll become a trusted source of information, and people will start to spend more time there, eventually becoming your customers.

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Did You Notice The Trend?

Mobility has changed this economy in profound ways.The implications of carrying around a mobile device and the encyclopedia in our pockets has already changed what we buy, and how we live. It is impacting entire economies, particularly in many remote areas of the world where population growth is soaring and people are accessing information, and improving their lives.

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My response to Myspace Spending $20 Million

Myspace is back — and it's spending a lot of money to make sure everyone knows it.

But to me Myspace ad campaign is another example of the mindset of a traditional marketer. Which is that human beings are consumers and that they are captive. That their job is to consume what you make and that you can go get them whenever you want.

Today as a marketer you must work to earn the attention of the consumer and the traditional marketing people aren't use to that. They are use to paying 20 million dollars for attention, not earning it. Myspace would have been better if they launched with engagement and then work on scale. Just my two cents. 

Question: What do you think? 

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“In a world of change, the learners shall inherit the earth, while the learned shall find themselves perfectly suited for a world that no longer exists.”

Eric Hoffer