taylor price
roma★
EXPECTATIONS
I'd rather be in outer space 🛸
blake kathryn
@theartofmadeline
Doug Jones
occasionally subtle
Fai_Ryy
One Nice Bug Per Day
Xuebing Du
★
Noah Kahan
he wasn't even looking at me and he found me
Keni
izzy's playlists!
YOU ARE THE REASON
Product Placement
ojovivo
🪼
seen from United States
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seen from Ecuador
seen from Jordan
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@paulgray831-blog
Twitter Campaign Table of Contents
Click on the link to see the blog post about each title.
Keith Rivers
Kyle Arrington
Tiquan Underwood
Friends
Markell Carter
Walt Mossberg
Friends
LOTS of Friends
Vernon Davis
Kevin Faulk
Devin McCourty
Mike Reiss
Paul Leblanc (SNHU Prez)
Hunter Mahan
Nick Rice
Lauren Cheney
Heather Mitts
My Strategy for Ultimate Intern
My strategy for this competition was to show Under Armour who I am as a person, a student, a worker, and as a marketer.
Now I know that for a typical internship it is all about the resume and job experience, which I have. But this is not your typical internship. I tried to find a good balance between marketing knowledge and ways to show Under Armour who I am.
I could have thrown used a ton of marketing lino in every post and focused purely on that, but I thought it to be more important to match my values, characteristics, and ambitions to Under Armour's values, characteristics, and ambitions. And I believe I have excelled at that.
I hope that Under Armour can take the marketing sample that I have given them and trust that I know what I'm talking about. Also the fact that I have a 3.6 GPA while taking 6 classes and working 2 jobs and an internship shows them that I can handle a heavy workload and constantly shifting priorities.
As the competition went on I started to brand myself with slogans such as "I Want This More" and "Do More". These are things that I really hold near and dear to my heart, and I believe are at the very foundation of what Under Armour is as a company. That is why I believe I would be a perfect fit at Under Armour.
I really wanted Under Armour to get a glimpse of who I am as a person, so that if I get the opportunity to interview with them, they will already have a good sense of who they are going to get. I really hope that Under Armour enjoyed this blog, and my willingness to show them the type of person I am.
I have appreciated the opportunity to perform in this competition. It has made me a better person, a better worker, and a better learner. Following my competition has been a learning experience and a humbling experience.
Thanks, and hope to be talking to you next Tuesday.
Why pick me?
I know I already posted this before the first round closed, but I want this to be one of the last thing UA reads on my blog.
This is based off of the description of what UA wants in its Marketing Ultimate Intern position. I am going to explain each characteristic and why I am the Ultimate Intern.
Do you think about the big picture? All I think about is the big picture. I have the focus to work in the here and now, and to use the qualities that I have in the present to work towards a larger goal. According to my Strengths Finder 2.0 evaluation, futuristic is my #1 strength, always looking ahead towards a common goal…improvement
How are those leadership skills? I have tremendous leadership skills. I was a captain in HS football. I tend to assume a leadership role in group work and everyone is always pleased with the results. And I run a floor of 25 freshman residents who constantly need direction. See my recent RA of the Month blog post about how I am as an RA, a natural leader who has excelled in this position in my first year.
Can you craft a campaign out of a list of objectives? I have done this on numerous occasions for my course work, and for real world clients in my internship. Crafting strategies and campaigns for multiple objectives with different target markets, segmentation strategies, and a wide variety of products and industries. See My Resume blog post for my relevant coursework and responsibilities at my internship.
Researching I spent a whole semester in the most difficult and challenging courses of my life, Marketing Research. My professor had decades of real world experience in the field, and was a VP of Market Research at a large cosmetics company. She knows what the business world wants in terms of marketing professionals, and she treats us like her employees. It has prepared me extremely well for whatever Under Armour will throw at me. It was a difficult course at the time but will be well worth it…big picture
Integrating new technologies I am an extremely fast learner who picks up on new technologies and services quickly and proficiently. Anything that is thrown at me I will master. When I don’t know something, I research, read, try, do; anything until I know I have it down pat.
Trend tracking and competitive analysis During my Marketing Research class we used a survey software called Qualtrics. It is extremely powerful and opened doors for us in terms of research analytics and analysis. That was a great opportunity for me because it gives me a distinctive competency that other applicants may not have. This is another example of Integrating New Technologies also.
I am the Ultimate Intern Based off of the description that Under Armour wants, I fit each qualification to a T. If selected, I will do everything in my power to maximise my time at Under Armour.
I will get the most I possibly can out of Under Armour, and they will get the most I can possibly give.
Table of Contents to my UA Blog
Armour Bra Survey Results LINK
Release of Charged Cotton analysis Presentation LINK
Analysis of Under Armour Women's Ad LINK
Photo gallery of me and my life. Get to know me! LINK
RA Of the Month Award, and nomination letter LINK
Cover Letter LINK
Resume LINK
Footsteps Ad Analysis LINK
Under Armour HQ Top 10 I Will's LINK
Under Armour Athlete's LINK
Inner Armour: Under Armour's new supplement line LINK
Social Media Marketing Brand Analysis Essay LINK
Under Armour opportunity to increase global revenues LINK
Kevin Plank Interview and discussion LINK
Pros, Cons, and Ideas for UA Recruit LINK
My Grades, relevant coursework, and current classes LINK
Armour Bra Survey Results Report
Finally, here is my Armour Bra survey. I wish I could have allocated more time to it, but here it is.
Click HERE for the blank survey itself. To see the blocks and all the questions.
Click HERE for the survey results report with all of the statistics and graphs/charts.
Click HERE for the full survey report.
Off to work...
Going into work now till 10 working security for 2 NHIAA HS Basketball games. I will be back to my REAL work though when I get out. Going 110% until the clock hits 11:59pm
#IWantThisMore
After doing some research, I found an extremely well done SWOT analysis on Under Armour via GlobalData. After reading the analysis and brainstorming for a while I came up with a few ideas to take advantage of some of Under Armour’s weaknesses and turn them into strengths.
As you can see in the screenshot about, one of Under Armour’s main weaknesses is over dependency on the North American market. How can we turn that around? How can we turn that into an opportunity for growth?
The first thing that Under Armour should do is begin endorsing big name international athletes here in the United States. These types of athletes are considered heroes where they are originally from, and their following back home is loyal to them, and would be loyal to any brand that they sponsor. Dirk Nowitski is the first athlete that comes to mind. He may already have an endorsement with another company, but that is the type of player that I am talking about.
The pitcher that the Rangers just signed, Yu Darvish is a good target. I do not believe an athletic apparel company endorses him yet. This would be an extremely beneficial deal for Under Armour, as they would see incredible revenue growth in Japan. Jeremy Lin is another possible target. Yes he is from the United States but he has a tremendous following in Taiwan where his family is originally from. This would create a large demand for Under Armour products so they could support one of their own.
Under Armour could also target international athletes and international teams that are not here in the United States, such as Soccer (Football) clubs and soccer players around the world. This would be worth the investment in the end because it would raise awareness of the Under Armour brand and make people want to buy Under Armour.
A second initiative that Under Armour could take to increase global revenues is to begin investing more into soccer. Now I understand that Under Armour already makes cleats and other soccer products, but they haven’t really told anyone about it that much. Advertising and targeting Europe, the Middle East, South America, and even African nations would increase the awareness of the Under Armour brand in other countries and would in tern increase global revenues.
State of Social Media: Demographics
All those green states…..are places that my writing and the Under Armour name is popping up on people’s computer screens! So exciting!
~Amelia for Under Armour: Ultimate Intern, Writer
Pros, Cons, and Ideas: UA Recruit
Let me start by saying this is not intended to be a direct attack on the collaboration the Maggie, Amelia, Dan, Matt, and Matt did. I think it was great work and very well done. I am simply doing this post in an attempt to display my marketing and decision making skills. I am extremely detail oriented and thought a Pro’s and Con’s post off of this idea would be a good display of my marketing skills. If a team were to come into a production meeting and reveal their idea for UA Recruit, these are the types of things that would need to be discussed and evaluated in the meeting. I really hope that my fellow competitors do not take this the wrong way. Now that being said...
PRO: The idea of an Under Armour exercise and fitness app is a great idea. Nike already has 3 exercise and fitness apps, with one specifically geared towards women, so this is a potentially lucrative market for Under Armour to tap into.
PRO: The idea of pushing athletes to their full potential is another good one that I can see Under Armour really driving home. This gave me a great idea that I discuss later in the post.
CON: This would be an extremely risky move by Under Armour for the simple reason that it would call for re-positioning. Under Armour has done an amazing job positioning itself as a company that makes ATHLETES better. Under Armour has never been in the business of helping people who are overweight, and I know that sounds harsh but that is fact. And lets face it, re-positioning is a very dangerous thing. Some companies have crumbled due to such a drastic attempt. (INDENT) Under Armour does not strike me as the type of company that is dedicated to motivating overweight people to give exercising a shot and see if they like it. Under Armour is more in your face, hard work, effort, determination, innovation, and consistency. Those are words that I think of when I think of Under Armour. Sad but true, those are not words that I think of when I think of people who are overweight, not saying they cannot achieve those things, The Biggest Loser is a prime example that they can, I like that show for that reason. (INDENT) This repositioning would also take away from Under Armour’s “swagger” factor. UA has a unique feature about it that Nike and other apparel companies don’t have, that certain confidence, sureness of one’s self, or “swagger”. Motivating people to start losing weight does not scream swagger or confidence to me.
CON: Nike has something that is basically the same thing as this. It is called Nike BOOM. The Nike BOOM app is something that people can download and be inspired by Nike athletes, listen to their own music, track their workouts, and post things to social media sites. This creates an opportunity though for a…
PRO in that Under Armour could use this idea, and Nike’s already established app to differentiate itself from them. I was just recently reading reviews on the app and many users are unhappy with some of the features like lack of female athletes, and lack of differentiation in terms of athletes. Under Armour could utilize this negative of Nike’s app and turn it into a positive for their own app. Under Armour has so many different athletes across so many different sports, that each athlete could be part of the app and many different sports could be as well, and there would be neutral settings for sports that could not be included but the user still gets a great motivational workout.
IDEA: The Under Armour athletes featured in the app would have much more involvement with the app than Nike’s athletes. Something I believe Under Armour customers and potential app users would enjoy is competition. Under Armour is all about competition, improving your performance to out perform the opposition. Not only will UA Recruit track workout progress, but it will also track everyone else’s progress who uses the app. There will be one option to see Under Armour athlete’s workout numbers (i.e. Cam Newton’s 40 time, Ray Lewis’ Bench Press, Lauren Cheney’s leg press, etc.) and videos of those athletes doing the workout. Under Armour would have to bring in the athletes and pay them for this service, but it would be worth it. And there will be another option for “the competition”. This will show users of the app all over the world, and their rankings. Then the user can select to see other users that are geographically close to them, this option will be called “Your House”. The idea will be that each user will want to have the best numbers in “Their House”, and MUST PROTECT THIS HOUSE. Then users can link up with friends who are using the app via their Facebook or Twitter accounts and compete with their friends also, this I believe will be the most active part of the app, the competition between friends. Users can post their workout results on their Facebook and show everyone, “Paul Gray just passed John Doe on the bench press with ###lbs!”.
(INDENT) Under Armour would incentivize the rankings, workouts, and the passing of competitors with free gear, promotions, gift cards, and even trips to the Combine or NFL Draft for people who are all the way up on national leaderboards. But Under Armour would not be giving these things away, the users would be EARNING them.
Conclusion: I think that UA Recruit is an awesome idea, with a great foundation. This is something that Under Armour could utilize and turn into something massive for the company. But a few things might have to be considered as risky as opposed to an opportunity. Under Armour does not want to turn into Weight Watchers, it wants to maintain its current position as a hard working in your face company that thrives on outworking the competition. There are numerous promos on YouTube that I have seen shows Under Armour athletes working relentlessly, getting knocked down, and then continuing to fight through the pain. UA Recruit will give the users the opportunity to do that, and broadcast those efforts to the masses, and be rewarded for it.
This is a RT from Cincinnati Bengal's LB Keith Rivers.
I began following Rivers during the offseason prior to him being drafted, as I always do because the NFL Draft is probably top 3 favorite sporting events of the year.
I actually wanted the Patriots to draft him because they needed a MLB that year and I really loved what River's could bring to the team on and off the field.
Thanks for the RT Keith, much appreciated.
Tomorrow's Agenda...
I have been working tonight on a variety of things for tomorrow, the LAST DAY!!! They will all be finalized tomorrow and ready for viewing, but a small list so you know what's coming.
1. Under Armour's SWOT Analysis and how to use it/take advantage of opportunities and turn weaknesses into opportunities.
2. Survey Results and Analysis-Is Armour Bra what women want? If not what is?
3. Pro's, Con's, and ideas for Under Armour Recruit
Goodnight...see you in the AM UA
This is a RT I got from Kyle Arrington, CB for the New England Patriots. Keep getting love from the Pats and I really appreciate it.
Arrington was a practice squad player who worked is way up, like I have said before, continuously working his tail off each and every day becoming a better player.
Arrington was tied for 1st in the league in INT's last year with 7.
This is a RT I got from Tiquan Underwood. He is a WR for the New England Patriots. Many have said that he has the best hair in football right now with his throwback hightop. Awesome guy, I hope he develops more as a player next year.
Here are just a few more tweets from people that know me, telling Under Armour why I should be their Ultimate Intern. Thanks for the support guys!!
This is a RT from Patriots DE Markell Carter.
Carter was drafted in the 7th round out of University of Central Arkansas.
Most expected him to be cut. But Carter worked hard throughout training camp, and every day throughout the season, and improved himself every day.
Carter received several pay raises throughout the year as a practice squad player. This is a tell tale sign that a player is doing the right things and setting the stage for a promotion to the game day roster.
Carter was also awarded quite a few "Black Jersey's" in the 2011 season. For the Patriots, black jersey's are awarded to those players that most help the team in practice and preparation the week prior to a game. They are only awarded after victories. Carter had the most out of any player on the team.
This shows that Carter consistently works hard and gets better. I can't wait to see him next year on Sunday's.
I strive to do what Carter does...make myself better every day.
Late night Super Cam
Exhausted...
I just got back from work. I worked security for SNHU Athletics during two D-II girls semi-final games.
Got yelled at by rowdy high school kids.
Stood on my feet for hours in a row with no where to sit.
And I am utterly exhausted.
So I am going to go back to work, for Under Armour...because I want this more.
