QoE Customer Self-Healing(CSH)
This is a working concept that crystalises more then 10 years experience and prototypes. CSH has profound ethical implications, and, although my thoughts and experience are based on a telco environment, it is applicable to any business dealing with customer information in a digitalized way. Customer Self Healing is the ability to serve the customer in a transparent way, by making available a set of capabilities and information that relates the service provider and customer. The customer is empowered to drive and adjust its service delivery, to fully understand the service he his being provided, to use information openly in its own benifit, to correct any delivery constraints or issues in a fluent, trustable relationship with the provider. Let me walk through a couple of examples: - Stores now register information of articles that you purchased. They use this information on loyalty programs to promote a durable relationship. This information should be available to you, so that you would know exectly what you bought, when and make decisions based on the same set of information. - Frequently, institutions like banks, telcos, ensurance companies, manage different addresses in different systems, resulting in a difficulty in ensuring a consistent contact with their customers. By exposing this information, they could allow the customer to correct any gap or inconsistency, or maintain it up to date. - An electronic bill should be sent in a way you could access data, and process it on your own. If services are provisioned on your behalf, you should be able to access this provision and set it up your self. This openness of both data and capacities is really enforcing a trustable relation ship. To some extent, it is already happening, but deprived of ethical drivers. Customer experience and customer focus are keywords most are seting forward in a will to gain business more than to serve well. This is basically related with organizational frontiers resumed in this two questions: - Where does business draw its operational frontier? - Are consumers in or out that frontier? Consider this examples to illustrate: - You enter a small restaurant, you grap a sit the waiter knows you. You go there frequently, he complements you with a smile, and suggest a plate, knowing your preference. Ask you if you want the usual to drink. - You enter a fast food restaurant, you go there frequently, you pre-pay your meel and ther waiter ask if you have a loyalty card. You show the card, he informs you that you have x points and you can have a free dessert. If companies able to recognize you as a person will be in a better position to truly provide you excellency in services and experience. On the first example customer is in the flow of operations ( in the flow of actions begin done), on the second customer is left on the frontier, and the passport is the loyalty card( a dehumanized proxy to true relationship management)
















