Implementing
During the last 8 weeks of BIS 315, I made continuous recommendations to Foundation Management, a small event management company located in Detroit,MI. I made recommendations focusing on content strategies, and the analysis of their social media presence. I think my company will face a couple challenges when implementing the ideas I recommended.Â
The first challenge I for see is lack of time. Foundation Management is very small and the bulk of the business operations are performed by the CEO and Founder. I foresee time being an issue because the CEO has multiple larger tasks to focus on, and without a proper employee to handle social media specific tasks it is possible this may take issue for them. Another challenge that could potentially arise is the lack of content to post. When first beginning this assignment I spoke in depth with Foundation Management about their challenges, goals and opportunities. It was stressed that good content was an important goal. It’s important not only for this content to be engaging but relevant as well.
Since starting this project I have begun to do more work for Foundation Management in their Marketing department. I strongly believe that with the recommendations I made, this company is on a fast track to success. I’m excited to see their social media enhance and their community grow.














