7 Great Summer Promotional Pieces:
From a handwritten note on a pool-party postcard to an oversize accordion-fold booklet featuring an epic mountain climb, there’s more than one formula for a great promotional piece. In the first installment of a new online monthly feature, we look at seven promos that stood out this season. They range from from attention-grabbing postcards that extend the photographers' branding, reach and staying power, such as those from Liz Kuball, Rebecca Cabbage and Lacy Kiernan, to booklets and zines that present personal projects and show clients how the photographers are pursing new directions, such as the promos by Darren J. Hauck, Brad Ogbonna, Anthony Cunanan and Jordan Lutes. We asked these seven photographers in email interviews how they designed and produced their mailers—and whether their efforts achieved the desired results.