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[phkaleidoscope-deactivated20170]

Social Media, Activity #1, PH402

@globalcommunicationproject

[ph402-student-blog]

What I really liked about this post is that they are very inventive with their ideas. I love the idea of using more pictures and videos so that the cities are using less characters in their posts. Social media is a very quick, mindless activity at times and people don’t want to read a long post when they can just look at a picture or watch a video. I also really liked the idea of bringing in outside sources for information because that would change up the posts a little bit and people wouldn’t be seeing the same thing over and over again.

@globalcommunicationproject

[fortheloveofpublichealth-blog]

Social Media, Part Two, Analysis Activity #1, PH402

Starting off with the County of San Diego’s Facebook page I analyzed the top 5 posts and what I believe they should be doing better to generate more likes, comments, and shares is work on targeting a wider audience. I noticed that the recent top 5 posts generated by their page have been directed mainly to people who have interest in the military or politics. What they should continue doing is posting two-three times a day on the latest topics, after noticing the top 5 posts all are within days apart and discuss relevant events occurring today.

Next I analyzed the County of San Francisco’s Facebook page top 5 posts. What I believe they should be doing better is posting more frequently or on topics they know will generate the attention they want. The top 5 posts have up to a 3-month gap from one another. What they should continue to do is posting weekend outlook articles because based on statistics that is what their audience tends to like, comment, and share more.

San Diego County is generating more likes, comments, and shares compared to San Francisco County one of the reasons being I believe San Diego does a better job targeting their audience. San Diego County seems to have a better understanding on what topics are generating more engagement from Facebook users. However San Francisco County does a better job on allowing tourist or visitors who may view their page a taste of what’s going on during the weekends. What both San Diego County and San Francisco county pages can do to generate higher likes, comments, and shares is post and share articles that are more controversial and attention grabbing. A lot of their posts are very boring and lack interest, therefore less people are likely to like or comment on the post itself.

San Diego County Recommendations

1.     Wider target audience

2.     Keep posting on up to date topics

3.     Try and post on what’s going on in San Diego county in particular

4.     Weekend outlook posts (events, festivals, street fairs, etc)

5.     Analyze different Cities posts and see what there page is generating most likes on

San Francisco County Recommendations

1.     Post more frequently

2.     Know who their target audience is

3.     Post more weekend outlook posts

4.     Analyze and research what people’s interest are based on previous posts

5.     Analyze different Cities posts and see what there page is generating most likes on

@globalcommunicationproject

[ph402-student-blog]

I really like the recommendations that this person made. A lot of the other posts (including mine) talked about making hashtags, which I do still think is a great idea, but I like that this person was really looking into analyzing the audience as well as looking at peoples interests and other websites to get ideas for posts. I also like the idea of San Francisco looking at peoples interests from past posts and using that info to create content. All really great ideas that would help the cities in a more advanced way.

@globalcommunicationproject

[ph402-student-blog]

Social Media, Part Two, Analysis Activity 1, PH402

San Diego:

San Francisco:

Just looking at these two pictures/posts from each city, they seem relatively similar, with a strong focus on the community and things happening in the community. When you look at all of the top posts though, it seems that San Francisco’s top posts are more about getting attention and likes like talking about a new movie coming out or one example that is a quote for motivation. San Diego’s top posts seem to be more news based and informing the public about plans and partnerships along with things happening in the community. San Diego does have way more likes on their posts than San Francisco does though so they do seem to be doing something right.

San Diego has some great Facebook posts up but I think something that they can take from San Francisco is making their page more fun. News is great and necessary but mixing in some fun random posts could make the community more involved with the page and maybe they will see the other news posts. Along with community involvement, I think creating hashtags would be a great way to get the word out in a way that social media responds well to. Maybe making interactive polls would be good. Getting their page promoted would also be a great way to get the community to see their posts. Putting a picture with a link to their Facebook page on the side bar of Facebook itself or even on other websites would be great. I also think if they post a little bit more consistently and really make it a priority, they will get more people involved.

San Francisco seems to have fun simple posts that people really seem to like. My biggest recommendation that San Diego has over them is to get the word out about their page. San Diego has many more likes that San Francisco so again promoting their page and having a link that floats on the side bar would be great to get the community involved. I also think it would be good if they posted more news type stories instead of just entertainment stories and posts. I think this would help get people interested and possibly more involved. Hashtags are always a recommendation because they get the community involved as well as polls like stated for San Diego. I also think if they go on other relevant Facebook pages and post or comment, they could get more traffic.

[uncommonhealthcommunication-blog]

Entertainment Education, Activity #5, PH 402

Go to http://sojust.net/songs.html  and select 2 songs with similar topics or messages, and then compare and contrast them. Discuss the following: what is the primary goal of the song in terms of what message is being communicated, which route of persuasion is used, if they are ‘violating a contract’, and how effective the song is.

The first song I chose was “Where Is The Love?” by the Black Eyed Peas. The song was released in 2003, at a time when there was so much violence going on in the world, and the goal of the song was to encourage all of us who listened to it question where all the love is. It mentions all the wrong that’s occurring in various communities in the world – war, violence, separation. Rather than focus on the negative aspects and the division that was being created within everyone because of race, beliefs, and all the violence, it questioned where the love and unity we had for one another was. The song became affective because so many people stood behind the message it sent to promote love and not spread hate or negativity to anyone. Just this year, with the police brutality, the issues of Black Lives Matter, to all the violent attacks in the world, the Black Eyed Peas re-released Where Is the Love?, which continues to be the anthem in the world today. The second song I chose was “Imagine” by John Lennon. The goal of this song is for the audience to imagine living in a world where we’re not divided, to imagine not being separated in ideals, but living in world of peace, understanding, love and being a community. The peripheral route is used in this song, because although we may not be fully aware of living in a peaceful world where we all get along, there’s a harmonious bringing we have when we’re connected by music. The song is very effective because it promotes that of the same of the Black Eyed Peas – peace and unity. The differences between the songs is living as one and being synonymous with one another, where as with the Black Eyed Peas we’re looking for the love, and finding a love that’s been lost with one another.

@globalcommunicationproject

[ph402-student-blog]

I totally agree with the descriptions and analysis of these two songs. They both have messages about love and peace but also sort of shed light on the problems and show that it’s not that easy. I think the “Imagine” is definitely more peripheral because it doesn’t come straight out and define all the world’s problems and how to fix them but says overall how there’s hate and imagine if there was peace. “Where is the Love” is a little bit more descriptive and sites actual acts of violence but again is pretty broad in how it talks about these problems and how to fix them so this also uses a peripheral approach.

@globalcommunicationproject

[thegoldenkoda]

Entertainment-Education, Activity #2, PH402

I think entertainment contracts would be the best type of contract to use to get people to change their behaviors and live healthy lifestyles. Entertainment contracts are able to reach the audience in a more personal level. The goal of an entertainment contract is to “make it enjoyable.” If the audience enjoys watching the intended message of living a healthier lifestyle, i believe they will be more convinced in actually making that change. 

A recent time I experienced a “persuasion contract” was when I watched a YouTube video of a makeup guru’s September favorites. Throughout the video, the sender, LustreLux, was showing a few items such as: fall clothes, new foundations, sneakers, skin care products, and nail products. One of the items was an “L.A. girl gel nail polish.” She was convincing the audience to purchase the nail polish because it does not chip, it paints on well,  she mentioned that it was an affordable price, and told the viewers where they can buy the actual nail polish. 

A time I experienced a “entertainment contract” was when i saw a #FinishIT truth commercial on Nickelodeon. The commercial had entertaining music and videos of cute animals running around. I was emotionally open to that video because I have a dog of my own. The message being sent out to the receiver is that animals are twice as likely to get cancer if their owner smokes. I was definitely convinced to keep my dog away from anyone that smokes and convinced to never smoke at all. 

Overall, I believe i was convinced more by an “entertainment contract” because it reached me at a more personal level rather than “persuasion contract” that felt like a business negotiation.

@globalcommunicationproject

[ph402-student-blog]

I actually felt the opposite way to this post so it was very interesting to read the other side. In my opinion, the persuasion contract is much more effective generally in affecting people’s behavior because it is more informative but I can definitely see how the entertainment contract can be convincing as well in certain situations. The example of the #finishit campaign is great and definitely shows how something fun and kind of out there can grab your attention and make you want to change your behaviors. I also really like their last sentence stating that the entertainment contract was more personal and I think that’s a very interesting way to look at it that I hadn’t thought of before. The persuasion contract might be too educational and may alienate viewers because it’s too much annoying information that they don’t care about. This post definitely showed me another side and showed me the relevance and importance of the entertainment contract.

@globalcommunicationproject

[ph402-student-blog]

EE, Research Activity 5, PH402

I chose the songs “What’s Going On” by Marvin Gaye and “Where is the Love?” by the Black Eyed Peas. The songs lyrics as well as messages are incredibly similar basically talking about the world and all of the things wrong with it and questioning what and why it’s like this. They both talk about love being the answer, the Black Eyed Peas song is literally called “where is the love” and there’s a line in Marvin Gaye’s song that says “for only love can conquer hate.” They both talk about how protests and hate divide us and how love and peace and just talking to one another is the way to go. They both talk candidly about discrimination and how we need to stop judging based on looks and race and start embracing acceptance. 

I think they both use more of a peripheral route in their songs because they speak more generally about “hate” and “love” but not really specifically how to combat specific issues. The issues are definitely brought up but as stated, not in specific detail like the central route would need. Although I do think both songs would make people think about the issues more so than if they didn’t ever hear the song but again, these songs are played on the radio more for entertainment than a rallying message. They are definitely not breaking their contract because they are both in the persuasion contract for the same reasons that they would be considered in the peripheral route. Not really informing the public but entertaining with a message.

Considering the fact that they are songs and not advertisements or public health campaigns I think they can be considered moderately successful. They provide more information than your average song about hooking up or drinking or something but still don’t really rally people to change their behaviors.

@globalcommunicationproject

[ph402-student-blog]

EE, Research Activity #3, PH402

1)

This is obviously a sale ad for POM Wonderful juice. They are using the health idea that pomegranates have tons of antioxidants and have the slogan “Cheat Death” and the POM juice has a noose around it. It’s pretty vague like there’s not a lot of information around it so they’re definitely using the imagery to sell the product. It seems like this is an online ad because there is a learn more button. I think that works well for the piece because at first they’re just trying to sell you quickly on the benefits but if you’re really interested you can go to their website and learn more.

2)

This is definitely more of an informational advertisement. There’s a lot of information about the Stroke Center and at the bottom there’s information about the signs that you may be about to have a stroke. Someone glancing by this ad definitely won’t read it so it’s directed more at people who have had or are at greater risk of getting a stroke and want to read about this center. I would assume that this would be in a newspaper or maybe magazine because most people who get strokes are older and those channels are the best ways to reach that audience.

3)

Super intense advertisement trying to get the public aware of how unsafe unbooked cabs are. This definitely appeals to the peripheral side because it’s really unnerving and makes you look at it but there is some information on it to help the audience. I think this is mostly directed at girls, considering there is a girl in the picture and rape is more common amongst females but men can also be affected by this. The channel is either online or in magazines or even on social media because that is probably the best way to reach the intended audience and there’s even a number you can text to get contact with legitimate taxi services.

4)

Perfect example of entertaining with somewhat of a public health message involved about unexpected teen pregnancy. This is definitely directed at teenagers both male and female I would say though it is entertainment for anyone who wants to watch an angsty teen movie. The channel is obviously a movie or sort of online because that’s where you could find it which works well because it’s entertainment as stated before so that’s the channel they used to give somewhat of a public health message.

@globalcommunicationproject

[ph402-student-blog]

EE, Research Activity #2, PH402

I definitely think that the persuasion contract is the best way to change peoples behavior because it seems to be more educational, and though it’s maybe not as entertaining, it gives actual facts that can change people’s ways of thinking. The persuasion contract is all about the message while the entertainment contract is about entertaining with a possible message though the focus is barely on that message.

 One great example of the persuasion contract that I watched is the documentary Food Inc. This film explores all aspects of the food industry from the farms where the food and animals are, all the way up to the restaurants and supermarkets where it’s served. It had all kinds of information and videos really showing some of the intense conditions that animals go through and the way plants are mass produced really making the audience think about their dietary choices. It was also done in a somewhat entertaining way so that the viewer wouldn’t get bored but was still packed full of information. I think this documentary was hugely successful and was even nominated for an Academy Award which goes to show it’s worldwide success.

The television show “16 and Pregnant” as well as it’s spinoff “Teen Mom” are great representations of the entertainment contract. The viewer can totally empathize with these incredibly young teenage mothers and is entertained because it is a reality TV show. There is some sort of educating because you see their lives and struggles dealing with pregnancy at such a young age and how it came to be, usually not using protection, so the viewer does get some information out of it. But as stated, it is a reality show and people watch it to be entertained by these people’s lives and drama and not to learn about how to prevent teen pregnancy.

Even going off of these examples it is easy to see that the persuasion contract is a much better way at truly changing peoples attitudes and behaviors. While it is much more likely that people will choose entertainment over an educational documentary, if shown both about the same issue, I believe that the persuasion route will make them actually want to change some aspect of their lives comparatively to the entertainment route.

@globalcommunicationproject

[xxsassyshrimp-blog]

Sources, Part Six, Research Activity #5, PH 402

https://www.youtube.com/watch?v=gAwg6GE3AdA

A health ad that uses a bad source is this Carl’s Jr. campaign promoting one of their burgers featuring Paris Hilton. Paris Hilton is featured in the commercial in a bathing suit, washing a car, and seductively eating the giant burger which I feel is a horrible commercial because all of Paris Hilton’s actions are totally unrelated to the burger itself. Carl’s Jr was obviously specifically targeting audience viewers who would find Paris Hilton attractive however it does not do much for any other audiences. In a print ad of the same campaign, there’s a tag line of “She’ll tell you size doesn’t matter. She’s lying.” which I feel is really inappropriate and illogical for a burger ad because it suggests that women prefer bigger things and therefore prefer a bigger sized burger as well. I do not really see how this advertisement would be effective besides that fact that it uses sex appeal as their main marketing tactic. Carl’s Jr using Paris Hilton as their celebrity endorser of this burger is inappropriate and not credible. Considering that Paris Hilton makes a living off of her body/appearance she most likely has a strict diet that does not include eating big burgers or eating at Carl’s Jr at all. I think a better source for this ad could have been either featuring normal, average people eating and enjoying this burger so that it can relate more to its middle-class audience that actually frequents fast food joints, or maybe even using a big, husky male athlete to promote this big, “manly” burger because they have bigger appetites.

[ph402-student-blog]

I agree and think that this is overall a very confusing advertisement. I think that they were using sex appeal and a famous face to try to sell their food but when you really look at this ad it’s very confusing. While of course skinnier people can and do eat fast food/hamburgers, the majority of their audience is probably going to be normal people who can’t relate to what Paris Hilton looks like. The wording is also very confusing saying “size doesn’t matter... she’s lying.” Obviously she’s very skinny and probably doesn’t eat fast food and in the world she lives in, size absolutely matters. All in all it’s just a very confusing ad that to me, does nothing to actually sell the hamburger.

@globalcommunicationproject

[avocadolover94-blog]

Sources,Part Five, Analysis Activity #1, PH 402

@globalcommunicationproject

[ph402-student-blog]

I completely agree with everything said here. I think that yes, using a celebrity can sometimes be a great move and really get peoples attention but that fact that Helen Mirren has nothing to do with drunk driving nor, I’m assuming, has ever been a drunk driver herself, makes the message fall flat. I think maybe if they chose a celebrity who has in the past been known for drunk driving and wants to change their past would be a good choice but Helen Mirren is definitely not. The audience of drunk drivers would probably care and relate more if they saw someone who was doing or has done the same things as them in the past.

@globalcommunicationproject

[ph402-student-blog]

Sources, Part Two, Research Activity #2, PH402

"We don't have enough support for maternal leave and the kinds of things that some of the European countries do. So we still make it hard on women to go into the work force and feel that they can be good at work but then doing the most important job, which is raising your children in a responsible and positive way."

In this quote Hillary Clinton seems to be reaching out to women, specifically those who are new mothers and are working mothers trying to take care of their newborn for as long as they need while still keeping their job and livelihood. Coming from being a mother herself, I think women can easily connect with this statement and may feel that Hillary is looking out for them and their needs because she gets it.

“One thing about television, it brings out personality. People are able to watch me in action. They hear my voice and see my eyes. There's nothing I can hide. That's me. Television brings out your flaws, your weaknesses, your strengths, and you truths. The audience either likes you or it doesn't.”

I think this quote from Donald Trump is really interesting because although he talks about being on TV which obviously not every average American is, he talks about how everything is out there and how he has nothing to hide which I think some people find refreshing about him. He is relatable through the fact that he speaks his mind and says what he means and can’t hide anything because his whole life has been out there. I think this is something that people can sort of relate to, him saying that he’s a real person and isn’t sneaking around.

@globalcommunicationproject

[ph402-student-blog]

Sources, Part Six, Research Activity #5, PH402

I think this is a very strange advertisement that is for I can’t believe it’s not butter whose message is usually that it’s more healthy than butter but strangely has Ozzy Osbourne slapped onto it. There’s no other information about the product or why Ozzy is it’s spokesperson making it all together a very strange ad. I think if they really wanted their message to make sense, they should put food with their butter on it, showing it in use or something like that. I think showing the product in use and maybe having a fact about why people should choose it over real butter would make a much better ad that would make more sense.

@globalcommunicationproject

[ph402-student-blog]

Sources, Part 5, Analysis Activity #1, PH402

I think that this commercial is an absolute joke and makes no sense if they really want people to not drink and drive. Having an actress be the spokesperson I think gives the message less credibility and the fact that she is drinking a beer really just makes me think that it’s not serious at all and why should we listen. I understand the point they were trying to make, if you drink and drive you’re awful so if you drink be safe, but I think the way they went about it makes no sense at all and won’t make anyone think twice about drinking and driving.

@globalcommunicationproject

[ph402-student-blog]

Sources, Part Four, Research Activity #4, PH402

One specific health communication message that really sticks with me is way back in fourth grade when learned about how bad smoking was for you and were told not to smoke. This specific presentation sticks with me because I remember when they brought out an actual human lung and showed us how cigarettes affected them. I was so fascinated and grossed out by it and by how poorly the lungs functioned that it really made me think and made me never want to smoke, which I still haven’t to this day. So I think the fact that they literally showed what would happen if you smokes was a powerful way to convey their message.

D.A.R.E. is another health communication program that I specifically remember going through when I was little. This public health program taught all about the dangers of doing drugs and also about bullying and problems like that. I think this message stuck with me because we had so many presentations that we had to go to both at assemblies and in class and I think the frequency of hearing the message is what made it stick. 

@globalcommunicationproject

[calilove619-blog1]

Message, Research Activity #2, PH 402

@globalcommunicationproject

[ph402-student-blog]

I completely agree with this author because the message for the speed limit is somewhat intense in that it has a child’s face which appeals to many different audiences and the strong image will really make people think. The only problem is that I think some people, even those who see the advertisement, won’t exactly understand that a slightly different speed limit because it’s not that big of a difference in speed and it might not impact those who already speed within a reasonable limit. This also goes for people who may accidentally go over the limit when they are rushed.

@globalcommunicationproject

[xxsassyshrimp-blog]

Messages, Part Four, Research Activity #4, PH402

McGuire: Announce = provides link to website to find more info about campaign, Advise = reminds the viewer that texting and driving is dangerous and can lead to death, Activate = persuades the audience to not text and drive

Kotler: Price = death, Product = distracted driving, Place = anywhere you can drive cars, Promotion = online, social media, or print to inform about consequences, Position = the benefits of waiting till you’re not driving to read your text messages

McGuire: Advise = has statement “Secondhand smoke is firsthand death” to highlight negative consequence of possibly killing others through your secondhand smoke, Activate = motivates smoker to stop smoking to stop exposing child to second hand smoke

Kotler: Price = cost of second hand smoke damaging child’s health, benefit of quitting smoking to protect child’s health, Product = second hand smoke, Place = anywhere that people can smoke and people can inhale second hand smoke, Promotion = online, social media, or print to inform about consequences, Position = preventing others from suffering from your bad habit of smoking, smoking is not worth risking your loved one’s health

Personally, I think that Kotler’s perspective is the most effective in both of these examples. I think that McGuire’s perspective does well in explaining what needs to be done in order to create behavior change in the viewer, however I think Kotler’s perspective is more useful in explaining what the actual message is. Kotler’s perspective allows for the messages to be understood in a clearer and simpler manner. I think that by examining the examples through Kotler’s perspective, you get a better sense of what the message is trying to say through straight forward and familiar points like the price, product, and place.

@globalcommunicationproject

[ph402-student-blog]

I completely agree with the writer that the Kolter perspective is much more effective because it provides a more in-depth analysis of the message of the advertisement. Kolter’s theory actually breaks down the specific aspects of the advertisements, especially in these examples, which have somewhat emotional messages for the audience. 

@globalcommunicationproject

[myneighborharambe-blog]

Audiences, Part One, Research Activity #1, PH402

The “Lead the Break” Twitter is a result of segmentation. It targets young adults in the U.S. that are interested in doing community work and volunteering. It showcases many people that do various things like planting gardens or building centers. These tweets have numerous segments. For example, it definitely has a homogenous aspect because people with similar interests would most likely be following the Twitter account or similar ones. The posts can be found through the hashtag which have the possibility of trending, allowing for a heterogenous segment that can reach a larger audience outside of the actual target. It is accessible because Twitter is a public site, so anyone can search for the posts or even retweet them for more exposure

@globalcommunicationproject

[ph402-student-blog]

I agree with everything stated for the most part especially the idea that those with similar interests to the campaign would already being following the Twitter or similar ones. The only thing I would say is that it fails to mention how people most likely won’t care if they are the partying type and aren’t following the same interests as the lead the break campaign. The campaign seems to be targeting a group that already would be helping out on spring break and wouldn’t do anything for those who already have fun vacation plans, even though, as stated, it would be accessible to many people.

@globalcommunicationproject