PH402

PH402: Public Health Communication -- Fall 2016

[icecreampublichealth-blog]

Social Media Module, Activity #1, PH402

What San Diego could do better:

In order to become even more appealing to the audience, San Diego County’s Facebook should use hashtags to better promote their status they posted. Hashtags are now one of the ways more audiences can find you on social media. To be better with user interaction, SD should ask more questions that appeal to the population. For example, they can be more up to date with the news that is going on with the nation (i.e. the election, protests, vaccinations, ec) so that their friends on facebook can click on their links which adds to more links being viewed and potentially more sharing which can get their Facebook recognized. They should also add their county website to their Facebook page so users can go check that out as well. Finally, they should like more pages as that can increase their networking from other users in different communities.

What San Diego should continue doing:

Keep up with their two posts a day because that shows how active they are with still using Facebook as a social medium. SD does a great job using pictures from all around the community, which can give them appeal to the residents.

What San Francisco could do better:

SF can be more engaging to their audience by commenting back on other users comments, they can comment on other users page by promoting their Facebook. They could be more active on Facebook by posting more statuses, liking, commenting and sharing more posts. Just like San Diego’s county’s Facebook, they need to ask their users more questions to be engaging and active on Facebook.

What San Francisco should continue doing:

SF county’s overall Facebook page does a great job with using their Facebook page. In order to keep doing a great job they should still continue using their hashtags for their statuses for more exposure. SF should also continue to make sure their length of posts is between 100-500+ characters to be shared even more amongst their users and on other social media websites.

Specific examples of what one county is doing better than the other:

San Francisco is using hashtags on their posts which helps them expose their brand to more users, this is something than San Diego needs to work on to relevant users that might find them intriguing. San Francisco has a lot of likes on their page, approximately 255,056 likes which they can use to their advantage by getting their brand out there even more. The length of post that SF is between 100 and 500 characters. This is better than SD’s because their post has much more material and depth, which captivates their users to promote discussion.

San Francisco’s top post:

San Diego’s top post:

@globalcommunicationproject

[xxsassyshrimp-blog]

I agree with the author’s suggestion for what the San Francisco page could do better. I agree that the San Francisco page could definitely benefit from engaging their audience more by commenting back to other people’s posts and being more active with posting on their own page and liking/sharing/commenting on more posts. I think that by doing these simple things, their audience will feel a lot more engaged with the page and the page will garner a lot more attention and feedback. By becoming more active on Facebook, it will help the page gain more popularity and attract more users to their page. I like how the author recognized that the San Diego page has done well with engaging their users and being active on Facebook, because it shows proof that doing so will lead to a more successful page.

[sdsu94-blog]

Social Media Research Analysis #1 Ph 402

So for the San Diego page they do a really good job at tailoring their posts towards the citizens in San Diego. San Diego has a lot of military personnel including a very large amount of veterans. Out of the top 5 posts, 3 of them pertain to veterans and stuff that they would be interested in. The top one is about how military veterans can now adopt pets without a fee. This is important because veterans usually do not have a lot of money and want pets to help keep their stress levels down and to have something to do. They also post a good amount wich is important too. One thing they are not doing well is talking about problems that may not be happening in San Diego, but can really affect the city. One example could be the drought, because this can affect water prices in San Diego and eventually San Diego may not have as much water as they need. Another thing they could do is post about stuff happening outside the U.S. that people may want to know about. They could also post about services that are offered to Veterans and possibly how to obtain them. Another thing they can improve on is maybe doing polls on certain issues in San Diego to see how the followers think. One last thing they can do it maybe make their posts a little shorter and more simple because some of them are very long and I’m not sure many people will take the times to read them. They could also maybe posts more pictures and visuals.

The San Francisco page also does a good job at tailoring towards its audience, but it seems to be a completely different one than San Diego. The top posts from San Francisco seem to be telling people what they should do with their free time and what is fun to do around the city. The top post is about the Giants game and other possible fun things to do like a “North Beach Festa.” This page seems like it is almost trying to encourage people to get out and explore San Francisco where the other one was trying to help its followers. They also include hashtags in their posts which is really good. One thing this page could do better is maybe post about more pressing issues over fun and entertainment. Another thing it could do, like San Diego’s, is post about stuff that is going on outside of the city that could affect it. I also think if it posted places where people can talk to about problem or their feelings would be good. This would be good because a lot of people in Northern California fear what is going on with Trump as president and should have resources like these if needed. One more thing I would recommend is maybe showing people how to get around using public transportation because many people do not have cars in the city. One last thing they could do it maybe make the posts seem more appealing and less dull.  They need to interact with their followers more and stay involved. 

@globalcommunicationproject

[xxsassyshrimp-blog]

I definitely agree with the author’s suggestions for how the two Facebook pages can improve and the author thought about great suggestions that never crossed my mind when I was doing my initial analyses of the two pages. One suggestion that I thought was really great was the suggestion for the San Diego page to include posts that talk about news that are going on in places outside of San Diego. I think this is a really good suggestion because I feel like people are definitely interested in news other than just San Diego related news and it would offer a lot more diverse content to the page. Providing more news outside the realm of San Diego could definitely help in attracting more viewers and followers to their page. For the suggestions for the San Francisco page, I really liked the idea of showing people how to get around San Francisco using public transportation. My hometown is in the Bay Area and it’s definitely true that many people living in San Francisco do not have cars and/or depend on using public transportation to get around the city, so showing people the ins and outs of using public transportation could be an interesting and useful topic to cover for its specific target audience of San Francisco residents.

[xxsassyshrimp-blog]

Social Media, Part Two, Analysis Activity 1, PH402

There are multiple ways that the County of San Diego page can improve. They could improve by posting more photos to have more variety in their posts since photos are only 8.3% of posts, videos are 29.2%, and links are 62.5%. Better timing of when they decide to post could also help improve their page so more people could view their posts when it’s posted at a prime time. The page could also benefit from using hashtags, writing posts shorter in length, and asking more questions to activate their audience and get feedback from them in return.

The County of San Diego page is doing better than the City and County of San Francisco page in many ways and should continue doing these things. The Country of San Diego page has a significantly better engagement rate of 4.92% compared to San Francisco’s 0.08%, but both pages could use some improvement in this area since a 7% engagement rate is what is needed in order to reach success on Facebook. The page is also doing better in regards to posting more frequently on a daily basis.

The City and County of San Francisco page could also use some improving. This page could improve by posting more frequently because only posting about one post per week isn’t good enough, as well as improve on posting at better times. The page should also ask more questions to get feedback from their audience and allow for people to post on their timeline to get more audience participation. These things could help the page improve on their engagement rate since it’s really low at 0.08%.

 The City and County of San Francisco page is doing better than the County of San Diego page in multiple ways and should continue doing things like: using hashtags, having posts be an appropriate length, and having a good variety of types of posts. This page also has liked several other pages (more than 10, while SD only liked 7 other pages) which is good because it creates interaction with other pages/organizations.

@globalcommunicationproject

[fortheloveofpublichealth-blog]

Entertainment, Part three, Research Activity #5, PH402

Activity #5:

Song #1: Where is the love? by Black Eyed Peas

The primary goal of this song is to bring back love, respect, and kindness to the world. The message that they want to communicate is that we’re letting hatred and violence take over, and how the world has loss compassion and respect towards one another. There are already so many problems in the world like poverty, war, and tragedies and the last thing we need is a world that lacks love and compassion towards one another. The song is trying to persuade people to come together during these difficult times instead of fighting against each other. The route of persuasion used would definitely be peripheral, because it’s more emotional and relies on other cues to get the listener to agree with the message. I believe the song is very effective and pulls at the heartstrings and opens people’s eyes to what’s going on in the world and the need for change.      

Song #2: Imagine by John Lennon

The primary goal of this song is to in vision a world that allowed people to be at peace, free, and with no worries. A world where we’re all equal and there’s nothing to separate us like religion, social class, or race. Hoping for a world where we all come together and work as one. The route of persuasion would be peripheral because the song again more of an emotional appeal and easily creates a belief change of a better world by listing all the things we would no longer have to worry about. I believe this song is super effective and reestablishes hope that one day we can live in a world like this.

@globalcommunicationproject

[xxsassyshrimp-blog]

The songs that you used “Where is the Love?” by Black Eyed Peas and “Imagine” by John Lennon were both songs that I remember listening to in my childhood and I agree that they both have messages that discuss all of the negative issues that the world is going through. I think that you analyzed both of these songs very well. Even though both of these songs were written years ago, I feel that the messages of these songs would still be very effective and impactful in today’s world especially since there’s still so much violence, hatred, and injustice currently going on all over the world. The world today could definitely benefit from listening to these two songs and gain the messages and take a step for making a change towards world peace, unity, and being kind to one another. The Black Eyed Peas actually released a remake of the song “Where is the Love?” this year in 2016 titled “#WHERESTHELOVE ft. The World”. The video featured a vast array of celebrities, mentioned topics like the war in Syria, and even featured family members of victims of police brutality. I thought it was amazing that the Black Eyed Peas are still trying to make a difference in the world years after they first released the song, and I feel like the message is still as powerful, maybe even more powerful today than it was back then considering the world’s problems seemed to have gotten worse.I also feel like using all of those celebrities helped this video gain more reach and support, and using real examples of current world issues made the video more credible and more relatable.

[ph402soul-blog]

Entertainment, Part one, Research Activity #3, PH402

Sell Example: 

https://www.youtube.com/watch?v=eYvOgnabABU This piece is and old commercial with the goal of selling cigarettes. It used the popular cartoon The Flintstones and based the commercial in white and black making it look “cool” to smoke. This is a commercial directed to a wide range from young adults to even adults since it uses a commercial typically watched by the younger population. In the past, cigarette commercials showed its audiences that it was acceptable for anyone and everyone even everyone’s favorite Flintstone superstars; like Fred.

Inform Example: 

http://timesofsandiego.com/politics/2016/11/07/cliffhangers-may-follow-big-burst-of-early-results/ This is a news articles from Times San Diego goaled in informing its audience on early results on the presidential election. It focuses on informing its audience on the results of the early votes that were done before election day. I believe the inform article successfully informed its audience on the status of the election that could end up changing American lives very soon.

Change Behavior Example: 

This is goaled towards persuading people to wear helmets when riding their motorcycles. I believe this is the goal of the piece since it shows half a skull emptied and states that is 100% dead helmet since it has no type of protection. I believe its destination is aimed at reducing the third leading cause of death which is motor vehicle accidents. I believe this ad matched its change behavior channel perfectly since it’s focused on a health promotion campaign.

Entertain Example:

This is goaled in entertaining its male and female audience. Although, it is goaled on increasing contraceptive use by the male population. It’s entertaining the fact whether a male would be more considerate/careful when using contraceptives if they were the ones who ended up carrying the baby. I believe this entertainment ad successfully entertained its audience and also effectively persuades males to be more cautious and use condoms/contraceptives.

@globalcommunicationproject

[xxsassyshrimp-blog]

I really enjoyed all of the examples that you shared. I thought that 2 images that you used as examples for the “Change behavior” and “Entertain” were great health communication pieces that I’ve never seen before and caught my attention the most. The “change behavior” example that had the goal of persuading people to change their behaviors on motorcycle helmet use had a really great, powerful image with the human skull in the shape of a helmet. The tagline “100% Guaranteed dead helmet” was also effective in getting the message across because it’s short and really emphasizes that not wearing a helmet is really, really unsafe and can cause some extremely dangerous injuries. As for the “entertain” example that showed a pregnant male with the tagline “Would you be more careful if it was you that got pregnant?” was definitely different and outside of the box. I thought that the image was very eye-catching and really put it into perspective that males have a responsibility to use contraceptives and practice safe sex even though they aren’t going to be the one who actually gets pregnant and carries the baby. I feel like this health campaign was successful in catching males’ attentions and persuading them to be more careful.

[xxsassyshrimp-blog]

Entertainment-Education, Research Activity 5, PH402

I’m using the songs “Dear Mr. President” by P!nk and “American Idiot” by Green Day because they both have a similar message of criticizing the United States’ political and social problems, mostly attacking the president. Both songs are very controversial and expresses the artists’ angers and frustrations towards this nation. In “Dear Mr. President”, the artist P!nk directly states that she’s addressing the President of the US (who was George W. Bush at the time” and questioning his political views. P!nk touches on subjects like the homeless, war, abortion, homosexuality, and drugs and asks the President how has let such bad things happen to people and his country. It’s sending a message to the President of the US that its citizens are unhappy and not being treated rightfully and spreads awareness to all Americans to take a stand for themselves. In “American Idiot”, Green Day is also writing this song during the time of Bush’s presidency and is about the bad decisions that the government makes. The song criticizes how bad this nation is being run and how everyone is simply turning into idiots because it is being ran by idiots and the media. He talks about how he doesn’t want his country to be led by a redneck president and also addresses homosexuality. It’s sending a message to all Americans to not conform to what the government/President believes and to be their own person and fight against it.

I think that both of the songs uses the peripheral route of persuasion because most people have low-involvement when it comes to voicing out their opinions in politics because they feel that they’re voice doesn’t matter in government, so these songs seek to call attention to the audiences that they need to speak out about them not being treated right by the nation. It also makes people aware of the fact that this nation is flawed to begin with since some people are oblivious to these issues. I don’t think either of the songs violate a contract. It fulfills the persuasion contract by being convincing and fulfills the entertainment contract by using song/music to catch people’s attention and make them enjoy listening. I think that both songs were convincing in making it known that this nation is flawed but I believe the “Dear Mr. President is a lot more convincing because I like the way it directly addresses the President, and asks all these questions with real examples of what’s wrong.

@globalcommunicationproject​

[xxsassyshrimp-blog]

Entertainment-Education, Research Activity 3, PH402

SELL: This condom advertisement is intended to sell flavored condoms during Valentine’s Day season because most people view Valentine’s Day as a romantic holiday and participate in sexual activities and it advertises flavored condoms because the holiday is also usually associated with sweets and candy. The destination is advising for safe sex and modeling good behavior of using condoms. The channel is circulating media or print media because it could be advertised online or in magazines, which I feel is effective because it will have more reach and persuade people to want to buy the condoms.

INFORM:  This advertisement is meant to inform people on the susceptibility of getting an STD and persuading people to get themselves tested. The destination is advising -- to increase awareness of contracting STDs and stressing the importance of going out and getting tested. The channel is most likely news in print or online which I think is a good channel because it’s aimed more at a younger audience who frequently use the internet.

CHANGE BEHAVIOR: This PSA about not texting and driving is meant to persuade its audience to not risk their lives over a text. The destination is activation by motivating behavior change by stating the negative consequences of texting and driving, The channel could be online since it states a website that you can visit and could also be circulated in print ads or billboards, I feel that any of these channels would be equally effective because all could accessible by younger audiences which this is mostly intended for.

ENTERTAIN: Sesame Street has a program that’s in collaboration with Michelle Obama that promotes healthy habits in children and families. It uses the characters of this popular children’s TV show to educate and inform parents and children about healthy habits that include video episodes and activities that touch on topics about healthy eating and physical activity in a fun manner that’s entertaining and easy to understand.  The destination is to advise on healthy habits and activate families to change their behaviors to live healthier lives. The channel is online through their website that includes videos, activities, songs, etc that are all Sesame Street themed which I feel matches perfectly with the piece because children can easily identify with these characters and will be more engaged because it’s entertaining to them.

@globalcommunicationproject

[xxsassyshrimp-blog]

Entertainment-Education, Research Activity 1, PH402

I think that the “Between Two Ferns with Zach Galifianakis: Hillary Clinton” is a mix of using news and entertainment communication. It tries to communicate news of Hillary Clinton’s presidential campaign by having her answer some interview questions. It uses entertainment by having the host be Zach Galifiankis, who is a comedian, which makes the video a lot more interesting and entertaining for the audience. By adding in humor to her interview, it can attract younger viewers to pay attention to the election.

The “NPR CDC update on Zika” article is a mix of news and informational campaign communication. It’s news because it’s announcing news about the status and effects of the Zika virus. It’s an informational campaign because it’s promoting healthy lifestyles and educates by advising men who are at risk of Zika to put off procreation for 6 months.

@globalcommunicationproject

[b0nethugznharambe-blog]

Sources, Research Activity #5, Ph 402

https://www.youtube.com/watch?v=zIUzLpO1kxI

This is the infamous, nationally-televised rant that Kanye West did, during an American RedCross donation segment when Hurricane Katrina hit Louisiana. Although Kanye West is trying to bring light to the travesty and the horrible conditions of the citizens affected by Hurricane Katrina, he goes on to say, “George Bush doesn’t care about black people”. Everything seemed to go fine before that, but he changed the entire mood of that RedCross segment with that line. I understand he is mad, and I understand his freedom of speech, but I just felt as if he just let all his anger out in a segment that was suppose to encourage people to donate to help the people of New Orleans. 

@globalcommunicationproject

[xxsassyshrimp-blog]

I remember watching this interview segment before on YouTube and how people made fun of Kanye West for the last bit about how George Bush doesn’t care about black people. I agree that everything was going fine until he said that part. I personally think that Kanye West was doing a good job at getting the message across that the people of Louisiana was in dire need of help due to Hurricane Katrina and were being misunderstood and poorly represented in the media. I felt like he was an appropriate source to use because he’s an African American celebrity and can relate to the mostly African American population of Louisiana and can encourage other fellow African Americans in his audience to help out their people, however he lost a lot of credibility and respect from his last statement. His last statement was definitely uncalled for and unfortunately weakened his entire message because he let his anger get the best of him and I believe he spoke without really thinking it through thoroughly which is why in the end he became an inappropriate source for this interview. It would have been a lot better if Kanye West had just stopped talking after his initial message. A more appropriate and effective source could have been someone from Louisiana who was directly affected by the hurricane because they could have evoked a lot more sympathy and gotten more people to help out.

[phcommunication402-blog]

Sources, Research Activity #4, PH402

Research Activity #4

Consider two health communication messages that have helped change your behavior or lifestyle. What aspects of the sources of these messages contributed to their impact on you?

            My first semester at Grossmont community college, I took a health and exercise class. My professor would give us lectures prior to our workouts. One of her first lectures she talked about the importance of nutrition. She said that it didn’t matter how we grew up but we could eat however we wanted. She emphasized the importance of taking our nutrition into our own hands, even if we still lived and ate at home. This impacted me greatly because of the diet of my household in which everyone had heart disease. I (at the time) assumed I was doomed for the same. She made me realize I could break that cycle. Her character, intellect, and qualifications were all attributes to my lifestyle change.

Her character was non-judgmental and understanding. She realized most of us still lived at home and were still eating the foods our family made. She empowered me by making me realize I did not have to eat the foods just because I was living there. She was very intellectual about nutrition. She offered ideas of how to better fuel our bodies. Lastly, her qualifications were her profession. Grossmont Community College is one of the best community colleges in San Diego County. There are many brilliant professors that teach there. These aspects of her message contributed to her impact on my lifestyle change.

              I chewed tobacco for about 5 years. I knew it was extremely bad for my health but was addicted. I had to buy the strongest pack and pack the entire bottom lip with as much as I could. Everyone would tell me that I could get oral / mouth cancer if I did not quit. I wanted to quit but did not know how. I started googling images of oral cancer from chewing tobacco in hopes it would scare me enough to quit. In the back of my head, I would think it couldn’t happen to me.  I then came across the image below. The source of the message that attributed to me changing my habit of chewing tobacco was the intellect of the image. These are evidence of the direct correlation of tobacco use and its harmful effects. The character also stuck out to me because Bill Tuttle was a professional baseball player. All the money could not aid in improving his health conditions, making it evident that this can happen to anyone who chews tobacco.

  https://thedailyflossdotcom.files.wordpress.com/2016/03/163238.jpg?w=465

 @globalcommunicationproject

[xxsassyshrimp-blog]

I can definitely relate to your first example about how your professor impacted your eating habits. I had a similar experience because I grew up in a household where both of my parents had high cholesterol and high blood pressure yet still did not cook the healthiest foods because typically traditional Filipino foods are high in sodium/fats and are eaten with white rice which contains a lot of carbs. It wasn’t until I got a bit older and took more classes in high school and college that I began to become more aware of my own personal health and well-being. I agree that teachers and professors have been some of the most influential people in my life and have been some of the main reasons why I have made certain life decisions/choices. I look up to them, think they are credible, and respect them enough to listen to them and allowed them to shape who I am today.

[xxsassyshrimp-blog]

Sources, Part Six, Research Activity #5, PH 402

https://www.youtube.com/watch?v=gAwg6GE3AdA

A health ad that uses a bad source is this Carl’s Jr. campaign promoting one of their burgers featuring Paris Hilton. Paris Hilton is featured in the commercial in a bathing suit, washing a car, and seductively eating the giant burger which I feel is a horrible commercial because all of Paris Hilton’s actions are totally unrelated to the burger itself. Carl’s Jr was obviously specifically targeting audience viewers who would find Paris Hilton attractive however it does not do much for any other audiences. In a print ad of the same campaign, there’s a tag line of “She’ll tell you size doesn’t matter. She’s lying.” which I feel is really inappropriate and illogical for a burger ad because it suggests that women prefer bigger things and therefore prefer a bigger sized burger as well. I do not really see how this advertisement would be effective besides that fact that it uses sex appeal as their main marketing tactic. Carl’s Jr using Paris Hilton as their celebrity endorser of this burger is inappropriate and not credible. Considering that Paris Hilton makes a living off of her body/appearance she most likely has a strict diet that does not include eating big burgers or eating at Carl’s Jr at all. I think a better source for this ad could have been either featuring normal, average people eating and enjoying this burger so that it can relate more to its middle-class audience that actually frequents fast food joints, or maybe even using a big, husky male athlete to promote this big, “manly” burger because they have bigger appetites.

[xxsassyshrimp-blog]

Sources, Part Five, Analysis Activity #1, PH 402

I do not really see how Helen Mirren is an appropriate source for this Budweiser anti-drunk driving commercial, I honestly do not even know who Helen Mirren really is. I feel like Helen Mirren has no connection whatsoever with the intended audience, which is most likely young adults. I feel like a better source would have been a younger, more main stream celebrity rather than an elderly, British actress because the audience would relate better to someone with whom they can personally identify with. I can’t seem to figure out why Budweiser decided to hire Helen Mirren for this specific campaign besides that its humorous but I believe that they could have done a lot better in choosing a celebrity if they wanted to get their message across more to their target audience of young adults. A better, more effective choice could have been a young, American, influential male, maybe even an athlete/football player considering this was a Super Bowl commercial. Overall, although this advertisement was funny, it was neither credible nor effective in changing my attitudes on driving drunk.

[xxsassyshrimp-blog]

Sources, Part Four, Research Activity #4, PH 402

One health communication message that helped change my behavior was the documentary “Supersize Me”. I watched this documentary for the first time in a class in high school, it had a huge impact on how I viewed the fast food industry. Watching Morgan Spurlock go on his journey of strictly only eating McDonald’s for 30 days and seeing how his health and personal appearance deteriorated was very eye-opening. I never realized how the fast food industry made money off of selling and advertising such unhealthy foods to us. I thought that Spurlock was a good source because he was a typical, normal guy that could relate to other average people who eat fast food. Watching how the fast food negatively affected his body and health, made me really think twice about eating fast food and what I decide to order.

Another health communication message that changed my behavior was the anti-smoking campaign by the CDC that featured Terrie Hall. She was a woman who was a former smoker who had to wear a wig, had false teeth, and had a voice box because she had a hole in her throat. This campaign was really scary and further convinced me to never smoke cigarettes and the source played an enormous role in that. Having Terrie Hall be featured in the commercial was definitely a credible and effective source because she’s telling her story first-hand and is a real example of what can happen to your health after smoking cigarettes. The fact that the campaign was by the CDC also made the source extremely credible.

[xxsassyshrimp-blog]

Sources, Part Two, Research Activity #2, PH 402

https://www.youtube.com/watch?v=Qdowweg9sts

In this speech, Clinton speaks on the topic of improving education. Clinton goes on about how 30 to 40 years ago when she was in college, her dad did not agree to help her pay for law school so she had to go and fund herself by working, applying for scholarships, and taking out a school loan. By using this personal experience, she tries to identify herself with today’s college students and tries to relate with them to show that she knows what they’re going through. She states that her father told her that she had to go on her own if she wanted to attend law school which attempts to relate to a lot of young adults these days who have to work on their own to attend school because their families do not support them.  This makes Clinton seem like she understands her student audience and makes them feel like she wants to help make college affordable with ideas like low interest rate loans and grant programs because she’s been in that same situation of not being able to afford college.

https://www.youtube.com/watch?v=j2nULN8sCDc

In this speech of Trump accepting his presidential nomination, he states that “I’m with you the American people” and that he is our voice and will fight and win for the American people. This shows that Trump is trying to identify with his voters as being the same and equal at working together to make America great again. He tries to send a message to his audience that they have a common goal and will work together to achieve this goal. He tries to personify himself as being just another American like the rest of us instead of a wealthy man running for president.  

[lets-public-health-402-blog]

Messages, Part One, Research Activity #1, PH402

Example of Campaign Objective 1 – Announce

This is a good example of the first campaign objective (announce) because it directs individuals as to where and when they can obtain the health services provided by the Gilmer County Health Department’s Health Fair, the types of services they will offer and how much they will cost. It also provides a number that all interested individuals can call for additional information and motivation.

Example of Campaign Objective 2 – Advise 

The above is a good example of the second campaign objective (advise) because it provides a simple, factual statement about the benefits or positive impact of getting vaccinated. Not only does this piece of advice reinforce existing knowledge that everyone should receive his or her flu shot each year but it also presents potentially new knowledge by specifying how many influenza-related illnesses were prevented due to the vaccine during the 2014-2015 flu season.

Example of Campaign Objective 3 – Activate

http://www.prnewswire.com/news-releases/ralphs-and-feeding-america-partner-on-campaign-to-fight-influenza-and-hunger-300323332.html

The above link leads to an article that discusses the partnership that Ralphs has made with Feeding America to prevent the spread of both influenza and hunger nationwide. This new health and wellness initiative is a good example of the third campaign objective (activate) because it helps motivate or persuade individuals to get their flu shot. It does so by expressing that “Ralphs will donate one meal through the Feeding America network of food banks for every flu shot administered at its in-store pharmacies” (PR Newswire, 2016). This may influence more people to get their vaccine because in doing so they will be helping those in need.

Example of Campaign Objective 4 – Advocate

Even though it is old, this is a good example of the fourth campaign objective (advocate) because it is a public demonstration that readily embraces and promotes the women’s suffrage movement. This image shows women marching for the right to vote during the presidency of Woodrow Wilson.

Example of Campaign Objective 5 – Combined Objectives

The above is a Budweiser commercial that aired in 2014. It is a powerful 60-second ad that includes three of the campaign objectives: advise, activate and advocate. This video achieves the “advise” objective by reinforcing existing knowledge that one shouldn’t drink and drive and reminding the target audience that #FriendsAreWaiting for them to get home safely. This video achieves the “activate” objective by motivating or persuading the audience to act on the advice presented. They do so by appealing to the audience’s emotions. This emotional content is called the “heat” of health communication. Finally, this video achieves the “advocate” objective by embracing and promoting responsible drinking. Because this ad was created by a beer company, it carries a lot of credibility and integrity thus allowing it to resonate deeply with the target audience.

@globalcommunicationproject

[xxsassyshrimp-blog]

I thought that all of your examples were great! My favorite example was definitely the Budweiser commercial that you used to exemplify combined objectives. I remember when I first saw this commercial on TV, I was extremely moved. I am a huge dog lover and it made me really think about how I would never drive drunk if it meant risking never seeing my dogs again. I agree that this commercial was effective and definitely embodies multiple of McGuire’s objectives (advise, advocate, and activate) but it is also effective when analyzing it through Kotler’s perspective. Price = living and being able to come home to your loved ones, Product = not driving drunk, Place = on TV at a bar so people can see the ad while they’re drinking and decide to not drive or just at one’s home, Position = the benefits of waiting till you are sober to drive compared to the dangers you can impose from drunk driving, Promotion = television, social media, word of mouth. Overall, I believe that this commercial was very well designed from the messages shown in text to the choice of background music, the message was very clear and effective.

[calilove619-blog1]

Message, Research Activity #2, PH 402

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[xxsassyshrimp-blog]

I definitely agree with your reasoning as to why the speed limit advertisement was much more effective in evoking fear when compared to the smoking advertisement. When I was doing this research activity, I also thought that the speed limit ad was more fearful but I didn’t think about it in the perspective that you did. I never thought about how the speed limit ad evoked more fear because it involved endangering someone else’s life rather than the smoking ad which only endangered your own. I thought that was a very good point. Many times when people have a bad habit, they know that it is bad for them yet they still continue to do it and it is really difficult for them to quit. However, when you have a bad habit and it comes to your attention that you’re not only hurting yourself but also potentially hurting someone else, it offers more motivation for you to change. People could care less about their own health but would definitely think twice about their actions, like speeding, if it was affecting someone else’s health/life. This ad also did a great job at invoking fear because it uses the image of a child which garners a lot more sympathy than if they had used an older adult for their example.

[xxsassyshrimp-blog]

Messages, Part Four, Research Activity #4, PH402

McGuire: Announce = provides link to website to find more info about campaign, Advise = reminds the viewer that texting and driving is dangerous and can lead to death, Activate = persuades the audience to not text and drive

Kotler: Price = death, Product = distracted driving, Place = anywhere you can drive cars, Promotion = online, social media, or print to inform about consequences, Position = the benefits of waiting till you’re not driving to read your text messages

McGuire: Advise = has statement “Secondhand smoke is firsthand death” to highlight negative consequence of possibly killing others through your secondhand smoke, Activate = motivates smoker to stop smoking to stop exposing child to second hand smoke

Kotler: Price = cost of second hand smoke damaging child’s health, benefit of quitting smoking to protect child’s health, Product = second hand smoke, Place = anywhere that people can smoke and people can inhale second hand smoke, Promotion = online, social media, or print to inform about consequences, Position = preventing others from suffering from your bad habit of smoking, smoking is not worth risking your loved one’s health

Personally, I think that Kotler’s perspective is the most effective in both of these examples. I think that McGuire’s perspective does well in explaining what needs to be done in order to create behavior change in the viewer, however I think Kotler’s perspective is more useful in explaining what the actual message is. Kotler’s perspective allows for the messages to be understood in a clearer and simpler manner. I think that by examining the examples through Kotler’s perspective, you get a better sense of what the message is trying to say through straight forward and familiar points like the price, product, and place.

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