titsay
Peter Solarz
Kaledo Art
Monterey Bay Aquarium
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Game of Thrones Daily
Product Placement
art blog(derogatory)
sheepfilms
⁂
Mike Driver
Andulka
Three Goblin Art
Not today Justin
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One Nice Bug Per Day
Sweet Seals For You, Always
wallacepolsom
Fai_Ryy
@theartofmadeline
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@thegoldenkoda
Social Media, Analysis Activity 1, PH 402
@globalcommunicationproject
I would have to disagree on San Diego County doing better than San Francisco’s county page. I believe San Francisco did a better job at being diverse on their posts. They posted about the election, current events, and even sports. Whereas San Diego’s posts seemed to have focus on the veteran population. Though San Diego posts more often they are not reaching all target populations.
@globalcommunicationproject
Social Media, Analysis Activity 1, PH402
For the county of San Francisco the post seem to be completely different in nature than those of San Diego County. San Francisco County seems to just be informing people about things to do in San Francisco and a post about the election that we just had. The top post is about a local professional baseball game even though that the season is already over which is interesting but shows that people are interested in local sports teams. It seems that page is just encouraging people to go out and explore local events going on in the city. Some recommendations that I have for this page is to organize there post by the different sections of the city. San Francisco is a very large city and there are different sectors where a lot of different events are happening every week. The page could also be advertising different art events that are taking place in the city. The page could also break down and explain election results so that people could use them as a political news source. People are also interested in the daily weather, and I think they could even provide a daily weather post for people to refer to. I feel that they could also make the titles of the post more appealing and really grab the audience’s eye. Lastly I think they could make the post more exciting by enticing the audience with images.
I agree with you that San Francisco informs people more about the events that are going on around the city. I enjoy that San Francisco is trying to engage the community in the local events and trying to get them to come out and participate. I do not think their Facebook page needs to post the local weather. The Facebook is page is a county page. County page should include places, events, and current news that the city is facing. The only thing I think San Francisco needs to change is their frequency of posts and use of hashtags. Using hashtags will help reach a larger audience.
@globalcommunicationproject
Social Media, Part Two, Analysis Activity #1, PH402
After analyzing both counties Facebook page, I noticed very few likes, comments, and shares. Both pages posted about current updates that are happening in their city, such as: voting locations and public service announcements regarding disaster plans. However, the county of San Francisco engaged with their audience better. San Francisco’s Facebook page has a #mondaymotivation post and a post about what the streets of SF looked like on a weekend. San Diego’s Facebook page on the other hand seemed more informational and not as engaging. I also noticed that San Diego’s page focused a lot on veterans.
5 recommendations for San Francisco’s Facebook Page: 1) Post more often! Frequency of posts will help the message of their page get more attention. 2) Use more hashtags. 3) Post more pictures of people from the city. 4) make posts that reach out to a larger audience because most of the post seem to target the older population. 5) Make posts of places to visit that way when tourists reach this page, it becomes helpful for them too and not just for San Franciscans.
5 recommendations for San Diego’s Facebook Page: 1) Post more often so that frequency will help get the message across. 2) Post more about students getting involved in the community. 3) Post more engaging and lively pictures of the city to attract more to the page. 4) Make posts that reach to all types of groups and not just veterans. 5) Use hashtags! Most of the posts do not have hashtags. Having hashtags help posts have a better reach to a larger population.
Top two post of County of San Francisco:
Top 2 posts of San Diego’s Facebook Page:
@globalcommunicationproject
EE, Research Activity #4, PH 402
This is a back-door, peripheral approach to behavior change. They are not addressing the issue of teenage pregnancy itself but the cost. They are using the appeal of the audience, money, to try and deter the behavior of unsafe sex amongst the teenage audience. @globalcommunicationproject
This is also a back-door, peripheral approach to addressing teenage pregnancy. The source is using female empowerment to deter the issue of teenage pregnancy without addressing the issue itself. @globalcommunicationproject
I agree that both this images are using the back-door approach. The goal of a back-door approach is simply to get people to engage, which is exactly what these two ads did. The first ad of the baby brought the audience’s attention to cost, which is important and convincing for many people. The ad did not directly address the issue of preventing teenage pregnancy. The second ad also did a great job of meeting people where they are. The ad reminded the audience (teenage girls) that they should be changing the world. The ad also did not specifically address the issue of teenage pregnancy.
@globalcommunicationproject
Entertainment, Part one, Research Activity #2, PH402
The two types of contracts are persuasion and entertainment. Both contracts contain a receiver, sender and contract. Persuasion is based on a defensive receiver, sales pitch sender and convincing contract. An entertainment contract contains suspend disbelief receiver, stories senders and “make it enjoyable” contract. Based on these two models I believe the persuasion model is best to get people to change their behaviors and live healthy lifestyles. Although, an entertainment contract does catch my attention I tend to not take it as seriously as a persuasion contract I’ve viewed. I work in sales where we are drilled in persuasion contract training. I perform sale pitches everyday and have seen how it can persuade someone in making a financial sacrifice and commit to our yearly contract. I believe when persuasion is used in any context its best at changing someone’s views because directed directly to its audience and overcomes their doubts/objections on why they shouldn’t change to why they should. Entertainment context usually doesn’t tackle its audience’s objections and therefore, it leaves its audience to believing that their objections are the reason why they should make no change.
@globalcommunicationproject
I agree with this writer in regards to a persuasion contract being the best choice for making a behavior change. However, the receiver would have to be in a stage of already thinking about making a change in order for the persuasion contract to be effective. I believe an entertainment contract would be the best bet for catching a receiver’s attention because it is enjoyable. After the attention is “caught” then the receiver can be convinced to changing their behavior.
@globalcommunicationproject
Entertainment Education, Activity #3, PH402
This is an example of “sell.” The goal of this piece is to get people to purchase gatorade. I think the destination is activation because the advertisement used a key influencer (Dwight Howard) to motivate people to purchase gatorade. The channel is a magazine. I do not think this matched the intent of the piece very well because it will not reach athletes well enough.
This is an example of “inform.” The goal of this piece is to get the audience to go to savethedate.vote and vote on November 8, 2016. I believe the destination is both advising and activation because it is telling the audience when to vote and they are motivating people but saying Mark will be naked in his next movie. I also felt they were motivating the audience by using key influencers and making the viewer feel important. The channel is Youtube. I believe the channel matched its intent because they are targeting everyone. Anyone who watched television or youtube, they want you to vote.
This is an example of “change behavior.” The goal of this piece is to get people to stop sagging their pants. I believe the destination is advising because they are telling people where sagging pants derived from and why it even started. The channel of this image is Instagram. I believe it matched the intent of the piece well because many people have social media and will be able to run across this image.
This is an example of “entertain.” The goal of this TV show is to entertain people with its problems such as: family trust, parenting, traditions, and sexuality. I believe the destination is advising because it teaches the audience about awareness when going to the doctor and awareness about parenting. The channel is television and i do believe it matches the intent of the piece well because the show is from a women’s perspective and I believe majority women are the ones who watch more tv programs about pregnant women.
@globalcommunicationproject
Entertainment Education, Activity #5, PH402
The two songs I chose to compare are “Powerless” by Nelly Furtado and “Stupid Girls” by P!nk. Both these songs have similar topics about women and their image. The difference between the two songs is that “powerless” seemed more of calm and friendly approach on the problem of women and their concern about image. Whereas “Stupid Girls” used more vulgar words and the song lyrics were a bit offensive.
The first song “Powerless” is sending a message that life is to short to hide your true self. I think they chose the peripheral route because it took me a while to understand the message. In the beginning she states “paint my face in your magazines.” This indicates that she has to already disguise her true self. I do not believe it violated the contract. The lyrics were clear and not “pushy.” I do not feel the message is persuasive because the lyrics were going back and forth saying to be your true self, but contradicted saying “but you are powerless what are you gonna do.”
The second song “Stupid Girls” is sending a message that if she acts like a porno paparazzi girl then she will get the guy’s attention. I think they chose the central route because she clearly states the ‘stupid girls” she is talking about. She states that they are the ones who are laughing loud so all the little people stare. She made the message clear that she does not want to be that girl. I do believe that the song violated the contract because she calls the porno paparazzi girl’s stupid, which can be offensive. I do not think the song is effective. I felt the song was meant to put down a certain group of girls more than convince girls to not act a certain way.
@globalcommunicationproject
Entertainment-Education, Activity #2, PH402
I think entertainment contracts would be the best type of contract to use to get people to change their behaviors and live healthy lifestyles. Entertainment contracts are able to reach the audience in a more personal level. The goal of an entertainment contract is to “make it enjoyable.” If the audience enjoys watching the intended message of living a healthier lifestyle, i believe they will be more convinced in actually making that change.
A recent time I experienced a “persuasion contract” was when I watched a YouTube video of a makeup guru’s September favorites. Throughout the video, the sender, LustreLux, was showing a few items such as: fall clothes, new foundations, sneakers, skin care products, and nail products. One of the items was an “L.A. girl gel nail polish.” She was convincing the audience to purchase the nail polish because it does not chip, it paints on well, she mentioned that it was an affordable price, and told the viewers where they can buy the actual nail polish.
A time I experienced a “entertainment contract” was when i saw a #FinishIT truth commercial on Nickelodeon. The commercial had entertaining music and videos of cute animals running around. I was emotionally open to that video because I have a dog of my own. The message being sent out to the receiver is that animals are twice as likely to get cancer if their owner smokes. I was definitely convinced to keep my dog away from anyone that smokes and convinced to never smoke at all.
Overall, I believe i was convinced more by an “entertainment contract” because it reached me at a more personal level rather than “persuasion contract” that felt like a business negotiation.
@globalcommunicationproject
Sources, Research Activity #5, PH402
This is an image of a Carl’s Jr. Advertisement in which they are trying to promote eating food from their fast food establishment. The message is to eat their food. The source is a super model who is very attractive. This source is incredible inappropriate and irrelevant to eating fast food. In addition, it is also somewhat offensive to use sex appeal tactics to encourage the target audience, probably men, to eat at a fast food restaurant. I believe a better, more appropriate choice for reaching the target audience would be to show images of the food close up or have a promotion about a deal they are offering when buying food from Carl’s Jr.
@globalcommunicationproject
I agree that this woman is an inappropriate and offensive choice for this Carl’s Jr. advertisement. Marketing strategies include choosing an influencer that resonates within the crowd and lifestyle, who has the ability to influence others. I do not believe the majority audience that eats Carl’s Jr. are skinny women on beach, if anything these “type” of women are the ones who avoid eating fast food. Therefore, it would not reach its target audience. I agree that a better choice for reaching the target audience would be deals that they are offering when buying food from Carl’s Jr.
@globalcommunicationproject
Sources, Research Activity #5, PH402
I choose this social health marketing that uses Kylie Jenner, a 19 year old billionaire that many young girls look up to for inspiration, in which she advertises the tea, “Fit Tea” to her audience. Usually, when a person uses a detox tea for dieting, that tea has an ingredient herb known as senna. According to Truth in Advertising, Senna is FDA approved for treating the occasional constipation, and contains chemicals that irritate the large intestine to cause a laxative effect.
By using Kylie Jenner as the spokesperson or face of “Fit Tea,” it goes pretty far in exaggerating the belief that she uses this product. Whether she uses the product or not, she is getting paid so much money to promote “Fit Tea.” This causes so many young women to want to buy this product because they believe that the can achieve the same body type as Kylie Jenner if they drink this tea.
A better choice to make young women or girls get the body they want is to advertise girls with real bodies exercising and eating a balanced diet. It may not be lavish as Kylie Jenner may be portrayed, but at least this type of campaign would be realistic to the average young woman to be encouraged to run outside more, go hiking, and understanding what types of nutritious healthy meals are good to cook and or eat.
@globalcommunicationproject
I do not believe a better choice to make young women or girls get the body they want is to “advertise girls with real bodies exercising and eating a balanced diet.” Companies choose to use big celebrities because that is one of their marketing strategies. The “Fit Tea” chose Kylie Jenner as their influencer because she is a key individual that resonates within that audience. Kylie Jenner has the ability to influence others. Choosing any normal person to advertise their tea would not make as big of an impact as Kylie Jenner would. The main point of this advertisement is to get their product sold and not to get women to run outside more or go hiking. It is sad, but true.
@globalcommunicationproject
Sources, Part Six, Research Activity #5, PH402
This marketing ad is meant to encourage people to purchase the Playstation 3. However, I do not see how they are conveying the message of “playing beyond” by having a baby doll in the middle of a white room cry. Majority of Playstation 3′s audience would be young and middle-ages males. A baby doll is more relevant to younger girls. I believe a better choice would be young boys playing the playstation and engaging in the actual video game. For example, if the young boy were playing a racing game, maybe they can have the situation come to life and have the boy in an actual race car. This would help portray Playstation 3′s message of “playing beyond.”
@globalcommunicationproject
Sources, Part Two, Research Activity #2, PH402
Clinton: “I have been for border security for years. I voted for border security in the United States Senate. And my comprehensive immigration reform plan of course includes border security. But I want to put our resources where I think they're most needed: Getting rid of any violent person. Anybody who should be deported, we should deport them.”
This segment was taken from the final debate on October 19, 2016 at UNLV. I believe Hillary Clinton established a common identity with her target audience, immigrants. She states her common ground with her audience by stating she voted for border security. She shows that she is engaged in the voting process just like every other citizen of the United States.
Trump: “I'd like to mention one thing. Trump Foundation, small foundation. People contribute, I contribute. The money goes 100 percent -- 100 percent goes to different charities, including a lot of military. I don't get anything. I don't buy boats. I don't buy planes. What happens -- the money goes to them.”
This segment was also taken from the final debate at UNLV. Trump establishes his common identity with his target audience (charities and military) by stating that he contributes to the Trump Foundation as well. He is showing the audience that he participates as much as they (charities and military) do.
@globalcommunicationproject
Sources, Part Five, Analysis Activity #1, PH402
I do not believe Helen Mirren, an actress, was an appropriate choice for a DUI ad. I understand her tone was convincing and got the point across to not drink and drive. However, I do not believe she has enough credibility to call anyone a “useless, oxygen-wasting, human form of pollution.” She is merely an actress. She also stated that science would return their brains if ever you tried to donate it. She is not a scientist or a doctor. I felt very uncomfortable when I watched this ad for the first time during the super bowl.
@globalcommunicationproject
Sources, Part Four, Research Activity #4, PH402
The message from this health communication ad is that smoking kills pets too. The aspect that contributed to its impact on me was the golden retriever. I consider my pet as my on child. To see that pets are twice as likely to get cancer if their owner smokes horrifies me. I would not want to lose my pet over a small cigarette.
The message from this health communication ad is to not drink and drive. This video impacted me because I am a dog owner. It is just me and my puppy at home. When i saw that the dog was waiting for his owner to come home it reminds me of my puppy waiting for me to come home everyday from school or work. Choosing to not drink and drive will avoid car accidents that may be fatal. I love my puppy and he loves me. I would not want to make that mistake of driving home drunk and getting killed. If I do, I may never see Koda (my puppy) again.
@globalcommunicationproject
Messages, Part Two, Research Activity #2, PH 402
The first photo dealing with “Bad Health Effects of Smoking” really gets out the message they are trying to convey. It is a picture of lungs made with cigarettes and a portion of the lunch are on fire. This depicts how when lighting that cigarette, someone isn’t just lighting the cigarette on fire but also there lungs are slowly burning. This picture is very dark which in my opinion helps relay the message as well since they want to promote smoking as a dark, bad habit. Although I do think the message is getting crossed that smoking is a bad health effect, when I first opening this link and seeing the image I did not feel any fear. I feel that maybe I didn’t feel fear because I do not smoke so this does not really pertain to me but also someone that does smoke, I don’t think they would feel fear as well. I feel that a person who smokes would probably see this campaign, realize and already know that smoking is a bad health effect but do not think it would cause fear, resulting in someone quitting. People that are smokers already know the health effects of smoking and how it deteriorates their lungs, can cause lung cancer that can lead to death, if this doesn’t give them fear then I do not think this picture will either.
The anti-speeding campaign on twitter regarding the aftermath of speeding evoked emotions. The image was black and white and was split in half with the differences of going the speed limit and not going the speed limit, the difference in speed is only by 10 mph. On the left side, the speed limit is going to fast, 40 mph in 30 mph zone, and statistics pertaining to the chance of dying with half a face that is a skull. On the other side, someone getting hit when the car was going the speed limit and the chance of them living is not only higher but is in the chances of them living. Seeing this campaign gives a sense of fear and gives off emotions.On the right hand side, the face that they used is a child, which helps instill fear in people. Seeing it made me realize what a difference it can make driving the speed limit, even if it is as little as 5 mph.
@globalcommunicationproject
I really liked your insight on the image about the “Bad Health Effects of Smoking.” When I first saw this image i did not understand what message they were trying to advocate. I clearly only saw the black and white--- lung on fire. However, after reading how you interpreted the image, the message became clearer. I too felt no fear when seeing this image.
The anti-speeding campaign ad evoked many emotions for me as well. The fact that they used a child as an example made it more impacting. I felt accountable for this child’s life after seeing the statistics on whether he may live or die. Unlike the other anti-speeding campaign images that involves blood, this image was not too threatening for me. This ad gave me enough fear to take action and change my speeding behavior on the road.
@globalcommunicationproject
Messages, Research Activity #4, ph402
I think this ad campaign is based more on McGuire perspective.It demonstrates that condom is ageless and it provides “activate ” objective by motivating individuals who are sexual active to talk to their doctor.
Overall, McGuire’s perspective is to communicate to the audience in prevention methods. For Kotler’s 5P’s perspective provides more detail campaign on price, product , place, promotion and positions.
@globalcommunicationproject
I agree that the first ad about the dangerous mistakes in condom use is based more on Kotler’s five P’s. The advertisement clearly states what the product is and what the price is if not used properly. There were no emotional factors involved in this ad, just as McGuire would incorporate. I would also have to agree on the second advertisement. The ad clearly states “talk to your doctor about your sex life.” This message is “activating” individuals to make the effort to change their health behavior. However, I believe the ad is a combined objective of both “activate” and “announce” because the ad not only motivates elders to speak to their doctor, but it tells them who they can call for help.
@globalcommunicationproject
Messages, Part Four, Research Activity #4, PH402
https://www.youtube.com/watch?v=S5DdektRz2I
@globalcommunicationproject
