How to Make Fictional Settings Real (Even If You’re Faking the Whole Thing)
➤ Real Estate Listings (Yes, Seriously)
Looking up local listings in a place similar to your fictional town or city gives you surprising insight—average home styles, neighborhood layouts, what “affordable” means in that region, even local slang in the listings. + Great for, grounding your setting in subtle realism without hitting readers over the head with exposition.
➤ Google Street View (Time to Creep Around Like a Setting Spy)
Drop into a random street in a town that resembles your fictional setting. Walk around virtually. Notice what's boring.Trash cans, streetlights, sidewalk cracks, old ads. + Great for: figuring out what makes a setting feel “normal” instead of movie-set polished.
➤ Local Newspapers or Small Town Reddit Threads
Want voice? Culture? Weird local drama? This is where it lives. What’s in the classifieds? What’s pissing people off at town hall? + Great for: authentic small-town flavor, conflict inspiration, and the kind of gossip that fuels subplot gold.
➤ Fantasy Map Generator Sites (Even for Contemporary Settings!)
Not just for epic quests. Generating a map, even a basic one, can help you stop mentally teleporting your characters between places without any sense of space or distance.+ Great for: figuring out how long it takes to get from the protagonist’s house to that cursed gas station.
➤ Music from or Inspired by the Region/Culture
Even fictional cities deserve a soundtrack. Listen to regional or cultural playlists and let the vibe soak into your setting. What kind of music would be playing in your character’s world? + Great for: writing atmospherically and getting in the right emotional headspace.
➤ Online Menus from Local Diners, Restaurants, or Cafés
You want a setting that tastes real? Look at what people are actually eating. + Great for: writing scenes with meals that aren’t just “some soup” or “generic coffee.” (Also, bonus points for fictionalizing weird specials: “Tuesday Fish Waffle Night” is canon now.)
➤ Yelp Reviews (Especially the One-Star Ones)
Looking for a spark of chaos? One-star Yelp reviews will tell you what your characters complain about and where the best petty drama lives. + Great for: worldbuilding quirks, local tensions, and giving your town character.
➤ Real Estate “Before/After” Renovation Blogs
You’ll find the bones of houses, historical details, and how people preserve or erase the past. + Great for: backstory-laced settings, haunted houses, or any structure that’s more than just a place, it’s a story.
➤ Old Travel Books or Tourism Brochures
Especially the outdated ones. What used to be considered “the pride of the town”? What’s still standing? What was erased? + Great for: layering a setting with history, especially for second-generation characters or stories rooted in change.