NIKE COLLAB FINALS
Link to zine: https://www.flipsnack.com/778D9FAA9F7/nike-fashion-collaboration.html
KIROKAZE

if i look back, i am lost
The Bright Sessions
🪼
Today's Document

shark vs the universe
hello vonnie

oozey mess

titsay
almost home

Love Begins

Origami Around
RMH
No title available

pixel skylines
★
Cosimo Galluzzi
Aqua Utopia|海の底で記憶を紡ぐ
EXPECTATIONS

Product Placement
seen from United States
seen from United States
seen from Kenya

seen from Canada
seen from Germany

seen from United States
seen from Türkiye

seen from Belgium
seen from United Kingdom
seen from China
seen from Bangladesh

seen from United States
seen from Russia
seen from United States

seen from United States

seen from Russia
seen from United States
seen from United States
seen from United States
seen from Poland
@photosbyamy
NIKE COLLAB FINALS
Link to zine: https://www.flipsnack.com/778D9FAA9F7/nike-fashion-collaboration.html
A Trip to Ayr - Moving Image
Editorial Fashion Brief
Moodboard
Shot list and idea so far
Just Do It - Final Image
Retouch and Front Cover Worksheet
Nike Brand Values Task
Nike’s brand values are:
Win as a team
Serve athletes (if you have a body, you are an athlete)
Create the future of sport
Do the right thing
Be on the offense always
This advertisement shows the key to creating the future of sport is believing in yourself. Serena Williams is quite open about her childhood struggles and how she always dreamed of being a pro tennis player despite what anyone else had to say. Using Williams to help communicate this particular value helps show that anyone, no matter your situation, could be the future of sports.
This advertisement shows on of Nike’s most important values – win as a team. The imagery of showing a team celebrating after winning is a powerful message in many ways and could represent not only the athletes but also the rest of the Nike team that work in different areas of the company which the value also considers.
This shows Nike’s most well know value, serve athletes (if you have a body, you are an athlete). This shows the wide range of consumers they make their products for. It shows that no matter who you are, what you look like or where you are from – Nike is made for you.
Much like the last advertisement this shows diversity. Diversity is a big part of the Nike brand in every aspect. Their value of do the right thing helps them focus on showing the diversity and encourages them to be honest with their consumers – even if the truth isn’t the most positive.
The final Nike value is to always be on the offense which means treat yourself like you are the leader in order to achieve victory. They encourage their consumers to work hard and play hard to become the best version of themselves.
Other images that show Nike values:
Speedlight Location Task
Without flash
Same exposure with flash
Under expose background to make day look like night
Paper Movies Task
What is the significance to us of the ‘Photographic Journey’ in three decades from the 1950’s?
Changes overtime
How photography changes from large format to 35mm, colour to black and white, analogue to digital.
Why has Robert Frank’s book ‘The Americans’ had such an impact on modern photography.
What ‘narrative’ is pervasive throughout his book?
Shows outsider perspective
Showed what adverts didn’t want to
Flags and crosses – narrative of optimism that has died
Joel Sternfeld is seen using what type of camera? Why would he be using this as opposed to digital?
Large format/ View camera – he is set up in the same spot
Gives him more control of colour
William Klein had one particular photographic outlet for the expression of his photography – How would you describe his attitude to photography?
Risky, chaotic, don’t care attitude
Takes the blurs and grain and turns it into something
Thinks more about the way the image can be used and displayed
Wants to break boundaries
What made Joel Meyerowitz reject Henri Cartier Bresson’s decisive moment concept for his New York Street Photography?
He thinks you can’t possible plan things and that you should just believe that you can see things within fractions of a second
Iconic NY Street Photographers Garry Winogrand, Diane Arbus & Lee Friedlander and English Photographer, Tony Ray Jones who was heavily influenced by the above noted the key pointers to being a successful Street Photographer.
List them here.
Showing expression
Talk to others
Get closer
Be patient
Don’t take boring photographs
Be agreesive
Why have British ‘street photographers’ gravitated to the beach as an ideal location for their subject matter?
More spontaneous
More candid
Where people are more relaxed and off guard
‘Surface rather than soul’. What does that mean to you?
The existing place rather than the unplannable actions taking place
No deeper meaning
What are your observations of the road trips of Stephen Shore & Joel Sternfeld.
They photographed absolutely everything
Why would William Eggleston be regarded by photographers as ‘King’?
Photographed in Memphis Tennessee
Combines the unpredictability of the streets with the power of colour
His images have a painterly quality to them
Say What You See Task
I see a watercolour painting. In the painting, there is a house towards the right hand side in the foreground. One side of the house is at a distorted perspective. This makes it look like it is sliding off of the page. There is a hill in the background on the left hand side. There are many trees that are various different shades of green. There is also a small brown fence before the house that separates the hills and trees from a dirt path. The sky is a pale blue and takes up about half of the painting. Within the blue sky, there are also white clouds. There is a second building which is light grey with a red window amongst the green trees that helps break up the trees. The paint doesn’t go right to the edge of the paper so some white is exposed around the edges.
IT WISNAE US
Kelvingrove Art Gallery and Museum
Exhibition Review
How does the flyer/poster advertise the exhibition?
The exhibition was mostly advertised on social media with a picture of the exhibition along with a short paragraph detailing what the exhibition is about. The exhibition was part of Black History Month which was promoted more as a whole rather than individual events.
What is the suitability of the gallery space? How is the exhibition laid out?
The exhibition is relatively small as it is located on the South Balcony of the gallery. There is a maximum of 4 images per poster sheet which means that it isn’t too busy to look at. The exhibition is mostly writing with photographs spread throughout to help the viewer process the information.
How has the work been mounted? Is this appropriate for the work?
The images haven’t been mounted to foambords or framed. They have been printed onto the poster sheets along with all of the text. I think this is appropriate for the work as it it based off of a book do it reflects how the information and images were intended to be presented.
Who made the work?
The images within the exhibition are all uncredited – the majority only have a date and/ or a location in the caption. The images were provided by Alan Crumlish, Jon Jardine, Charles McKean and The Mitchell Library.
Who did they make it for? Who is the audience?
The exhibition was made to educate people on Glasgow’s past – particularly involving black slaves and the slave trade. The exhibition would be visited by those who want to be educated more om this topic and those who feel strongly about the issues it discusses.
How does it make you feel?
The images make me feel quite solemn as they depict terrible things that have happened in the past in the country I have grown up in. Certain images make these feelings stronger such as the ones of Trongate and Broomielaw which are both places I pass multiple times a week. Although the exhibition is showing these horrible parts of history, they do make me feel hopeful for the future as times have changed since the 1700s and although racial problems are very much still an issue if there has been such changes so far then changes can still be made in the future if we keep fighting.
Does the work have a title? Does I make you feel differently?
The exhibition is titled ‘It Wisnae Us’. Using Scots slang in the title helps set the location in Scotland which makes the images more impactful as it shows the history of this country.
How would I describe it to someone later?
The exhibition is packed full of information about Scotland and the slave trade and dives deep into the historical event from every aspect. The visual aids along the way help highlight parts of the information and make it more memorable.
Does the photograph make you want to ask questions? What are these questions?
The photographs only act as a visual aid to highlight key information so most questions are answered with the information that then accompany.
Is the photograph valuable? How do you know?
The photographs are valuable as they show part of Scottish history. Most of the photographs have been preserved since the 1700s so their age alone makes them hold some sort of value.
Is the work for sale and who might buy it?
The work used to be for sale through Stephen Mullens book that was titled the same name (which is what the exhibition is based on) however the book is no longer available. If the images were for sale then a historian may purchase them to hell uncover more of world history.
What information is available about the artist/s?
As previously mentioned, the images are uncredited so there is no information about the artists available.
Who organised the exhibition and who selected the work?
The exhibition was organised by CRER, a charity that fights for racial equality in Scotland. The images were chosen by Jon Jardin, the designer of the original book, website and exhibition.
Creative Colour Worksheet
Anti Fashion Finals
Most expressive
Most unconventional
Most successful lighting
Relates most to the title of the brief
Environment 360 Final
Environment 360 Worksheet
High Key and Low Key
David Pratt - Pictures From Ukraine
Sogo Arts
Exhibition Review
How does the flyer/poster advertise the exhibition?
The flyer gives a short description of who David Pratt is and what the exhibition is about. It features one of the images from the exhibition. It was also advertised on social media using a photograph from the exhibition along with the photographer's name. The name of the exhibition and photographer was put on to the gallery windows above physical copies of the zine version on display.
What is the suitability of the gallery space? How is the exhibition laid out?
The exhibition is quite spacious and each image has its own space. There is a maximum of 5 images on one wall at most and they are displayed is a horizontal line. The images aren't displayed in chronological order so you can walk around the gallery in any direction.
How has the work been mounted? Is this appropriate for the work?
The prints haven't been mounted to foambords or framed. They have been printed onto 305gms paper and tacked to the wall. I think this is appropriate for the work as it shows the rawness of war almost in a sense of "here it is". Displaying this work without any mounts or framed also allowed the exhibition to open quicker which is also effective as the war is sti happening.
Who made the work?
David Pratt, a Scottish photography best known for his war and conflict photography.
Who did they make it for? Who is the audience?
The general public around the world as the war is Ukraine is known worldwide. Due to the nature of the images they may appeal more to those with an interest in war.
How does it make you feel?
The images in the exhibition are quite moving. They are very compelling and the fact the Pratt showed so many aspects of how the war affects everyone in Ukraine in such detail makes you feel closer to the conflict and therefore heightens the strong emotions. Some of the images also have a sense of peacefulness due to their simple composition however they still add to the context of the war.
How would I describe it to someone later?
The exhibition is visually interesting and emotionally compelling due to the subject, composition and lack of colour within the images. It gives an insight to the current situation in Ukraine as well as further context dating back to 2014.
Does the photograph make you want to ask questions? What are these questions?
The photographs do raise ethical questions due to their nature. Is it wrong to photograph people grieving their loved ones? Is the photographer putting themselves in danger? When is too far?
Is the photograph valuable? How do you know?
The photographs are valuable as they show a part of world history as it is happening. Pratt is a well-known photographer within the genre of documentary and war photography and has been asked to send older archives to the Imperial Museum in London so even just the fact that the exhibition is his work gives them some value.
Is the work for sale and who might buy it?
The work is available to purchase at Sogo Arts through a zine at £10 and prints for as much as £200. People who have visited the exhibition may purchase the zine as a keepsake. Art collectors or anyone who enjoys war photography may purchase a print to keep.
What information is available about the artist/s?
There is a poster on a board just as you enter the gallery that tells you some information about the photographer. Some of the information it includes is:
• Name
• Achievements
• Previous work
• Education
• Films
Who organised the exhibition and who selected the work?
The owner of Sogo Arts, Craig, organised the exhibition. David Pratt chose the images alongside Craig. They weren't too bothered about when images were taken but more about the visual impact.
Rush Hour Final Layout