physical INTERACTIVE @physicalinteractive-blog - Tumblr Blog

Underscores the need for “failsafe”!

Owners of the Wink Hub are discovering that their smart homes were a bit less intelligent over the weekend — and anyone still wanting to buy a Wink Hub will… Read More

mamatweeta

physicalinteractive-blog

Mobile apps may be what’s hot in the tech world, but one startup has found early success using text messaging to help sports teams sell more tickets. ReplyBuy, which launched its service less… Read More

mamatweeta

physicalinteractive-blog

It’s such a brilliant, zeitgeisty idea, youâre surprised no oneâs made this concept take off: SeatServe is an app that lets you get snacks delivered to your stadium seat.

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Linebusting needed here!!

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“Game Over for the Astrodome, ‘Stadium of the Future’” Great reminder of the costs and risks of trying too hard to be the stadium of the future. (Link does work even though image didn’t pull through)

mamatweeta

physicalinteractive-blog

Lack of flow! | A new study’s findings warn that smartphones are seriously messing with your quality of life, even causing addictive and nar

mamatweeta

Amazing blending of digital and physical at the Lego store. You can hold a box in front of the camera to see the set fully built and animated — you are basically holding the completed project in your hands. Look at the look on Tate’s face! This got me thinking about time-shifting an event experience — quickly being able to visualize how WOW it’s going to be.

Promising data point: A Forrester survey found that of 3,000 global technology decision-makers, 68 percent of executives called wearables a “priority” for their companies.

Love this quote/insight about getting us all up and out of our devices: "Wearables will enable teams to be more connected to the digital world while being more present in the real world. Checking a mobile phone or opening a laptop during a meeting or while out in the field can be a distraction and a little time consuming. But by glancing at a connected smartwatch or peering through connected eyewear, a sales rep or field service technician could quickly and discreetly access critical information, all while being hands free. The key will be to assure that wearable technology, and enterprise wearable applications, leverage business data to highlight the right information at the right time to drive the right business action. The potential here is incredible."

This has a lot of value to the brands, but we are thinking about how knowing these personas better, helps us engage / activate better. Much of the competition is in the B2B2C space, like pushspring. How do we take a whole new approach and focus on C2B2B experience? We are less concerned about creating data, and more concerned about activating personas and keeping them engaged.

http://www.pushspring.com/personas.html

#userjourney

CAN ANYTHING SAVE LOYALTY?

Specifically this segment of the thread about Priceless Surprises, Moments etc....dove tails to our delight the user in real-time...don't reward them later...give them something valuable now...not another chotchkies...think like a millenial narcissist..."I want it now, personalized and unique so I can share it and differentiate myself from my peers"

Mastercard "Priceless Surprises" context from Oct.

#userjourney

This video highlights why PI may need to be "feature agnostic." What's new is going to get old before we launch a product. Sacramento Kings are interested in PI, but are also knee deep in TIBCO and in-venue fan experience use cases that are identical. Ryan (who Russ is engaged with) talks about NBA 3.0 (@14:15). Seamless, Frictionless, and Intuitive (@15:25).

#userjourney

The prototype system, created by the Seattle-based Ratio digital agency andFootmarks beacon technology company, showed how a retailer — the Seahawks Pro Shop, in this example — could use a promotional giveaway in combination with beacon proximity sensors to get customers into the store, engage with them in new ways, and better track the effectiveness of a marketing campaign.

The Seahawks installed a new WiFi network before this season and are testing out beacons throughout CenturyLink Field. If you're a sports fan, imagine this

“Centerplate & Dolphins testing @BeerMe Twitter beer seat ordering system today”

#marketing

"The fan experience is about looking up, not looking down. If you let them look down, they might as well stay at home, the screen is always going to be better there."

http://blogmaverick.com/2010/09/10/the-fan-experience-at-sporting-events-never-look-down/

#marketing #userjourney

#marketing #competition

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