ChickieNobs don’t require a stretch of the imagination. Anyone who has ever eaten a Chicken McNugget from McDonald’s can probably relate. As for what they are exactly, I’ll let this passage from Oryx and Crake explain:
"This is the latest," said Crake. What they were looking at was a large bulblike object that seemed to be covered with stippled whitish-yellow skin. Out of it came twenty thick fleshy tubes, and at the end of each tube another bulb was growing. "What the hell is it?" said Jimmy. "Those are chickens," said Crake. "Chicken parts. Just the breasts, on this one. They’ve got ones that specialize in drumsticks too, twelve to a growth unit. "But there aren’t any heads…" "That’s the head in the middle," said the woman. "There’s a mouth opening at the top, they dump nutrients in there. No eyes or beak or anything, they don’t need those." "This is horrible," said Jimmy. The thing was a nightmare. It was like an animal-protein tuber.
There’s a challenge in designing a logo for something so obviously horrifying, but it’s the kind of real world challenge that companies like KFC face whenever they introduce something as disgusting as The Double Down Dog to consumers. I looked at brands like KFC, Chick-fil-A and McDonald’s when doing research for this logo. Those companies are the masters at taking disgusting processed food products and presenting them in a friendly way. It was difficult to straddle the line between the satirical nature of ChickieNobs while still treating it as a product that could actually exist.













