Artist To Watch: Beatrich
Listening Link: https://p.scdn.co/mp3-preview/fa3105de416213d6f8f195fcd479ea539a190fbf?cid=993e1347272c4cff9638492a4e498637
Release Date: 2021-10-08T23:27:22.000Z
Track ID: 1vrA1Ndw5iMkjxgQ3yvohQ
BEATRICH
Beatrich is a 20 year-old international pop sensation recently signed to Twin Music for the world and directly to Tencent Music for China. The young Lithuanian singer scored several viral hits with electronic pop bangers like Superstar, Good Things and About. Beatrich won “Best New Artist” at last years MAMA awards in Lithuania and was voted “Person of the year” by People Magazine.
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Listen to Beatrich’s latest single “Hands Tied” on Spotify
SIGRID
Since her ascent to pop stardom in 2017, Sigrid achieved every accolade a young artist from a small town in Norway could ever have imagined. From releasing her critically acclaimed debut EP Don’t Kill My Vibe, to winning the BBC Sound Of 2018, and performing across the globe at the Royal Variety Show and that Glastonbury performance to 30,000 festival goers and millions at home: Sigrid has lit up stages with her progressive attitudes to the femininity in pop and captured the hearts and minds of the masses. Last year, Sigrid was in LA working on the embryonic songs that would become the follow-up to 2019’s UK top 5 album, Sucker Punch, the critically acclaimed debut that followed the pop sensation’s top 10, Platinum certified success of festival anthem Strangers. New single ‘Mirror’ is an extraordinary return for an artist who rewrote the rulebook on the pop-archetype and has already been named the “empowerment anthem” of the summer.
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BILLIE EILISH
With the release of her highly anticipated sophomore album ‘Happier Than Ever,’ the 19-year-old Los Angeles native remains one of the biggest stars to emerge in the 21st century. Since the release of her debut single “ocean eyes” in 2015, Eilish continues to shatter the ceiling of music with her genre-defying sound. Fast forward from her humble breakout, her album WHEN WE ALL FALL ASLEEP, WHERE DO WE GO? debuted at No. 1 on the Billboard 200 in the U.S as well as 17 additional countries around the world upon release in 2019, and was the most streamed album of that year. WHEN WE ALL FALL ASLEEP, WHERE DO WE GO? was written, produced and recorded entirely by Billie Eilish and brother FINNEAS in their childhood home of Los Angeles. Billie Eilish went on to make history as the youngest artist to receive nominations and win in all the major categories at the 62nd GRAMMY® Awards, receiving an award for Best New Artist, Album of the Year, Record of the Year, Song of the Year, and Best Pop Vocal Album. Billie Eilish is also the youngest artist to write and record an official James Bond theme song, ‘No Time To Die.’ Most recently, Billie Eilish was nominated for four additional awards at the 63rd Annual GRAMMY Awards in 2021, and took home both Record of the Year for ‘everything i wanted,’ and Best Song Written For Visual Media for 'No Time To Die.’ Billie Eilish’s latest album ‘Happier Than Ever’ was written by Billie and her brother FINNEAS, who also produced the album.
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CLAIRO
The sophomore full-length from Clairo, Sling is an album with its own charmed atmosphere, graced with the easy warmth of a far lovelier era but wholly the outcome of her bright & restless mind. In creating the body of work, the 22-year-old co-produced alongside Jack Antonoff, recording at Allaire Studios in Upstate New York. As Clairo reveals, Sling’s lyrical element was largely informed by the adoption of her dog Joanie. “When I got Joanie, I started changing my routines & habits to healthier ones, to try to create an environment where she felt comfortable & happy, It made me realize I hadn’t been doing that for myself, & that I need to look at myself with the same respect that I’d give to someone I care about.” Several tracks feature background vocals from Lorde, “Blouse” offers a meditation on the degrading behavior of men in power. “I think a lot of people know that feeling of having to compromise a part of yourself in order to be heard, you finally get to where you’ve hoped to be for so long, & there’s just this guy looking down your shirt.” Her sophomore album, Sling provided countless moments of revelation for Clairo. While a number of guest musicians contributed to the album’s arrangements, most was handled by Clairo & Antonoff. The result is a perfect setting for Clairo’s songwriting, allowing abundant space for her nuanced exploration of mental health, unmet expectations, and the struggle to treat ourselves with gentleness and love.
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Listen to Clairo’s latest single “Sofia” on Spotify
HOLLY HUMBERSTONE
In a span of 1 year, Holly has amassed well over 100 million streams, performed on Late Late show with James Corden, Jimmy Kimmel Live, been named #2 on BBC Sound Of 2021, Apple Music’s Up Next Artist, sold out her first four headlining gigs at Omeara in London, garnered radio play from BBC Radio 1, KCRW, Beats 1, Triple J and more, and most recently blazed onto Rolling Stone’s Breakthrough 25 Chart as one of the fastest rising artists of the month.
Taking inspiration from Damien Rice, Lorde, Bon Iver, Phoebe Bridgers, Frank Ocean, HAIM and everyone in between, Holly’s style has a cutting honest tone which immediately steals your attention, fusing the warmth of the acoustic music Holly grew up listening to with a darker, wonky electronic twist.
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Listen to Holly Humberstone’s latest single “Falling Asleep At The Wheel” on Spotify
JOJI
Joji is one of the most enthralling artists of the digital age. New album Nectar arrives as an eagerly anticipated follow-up to Joji’s RIAA Gold-certified first full-length album BALLADS 1, which topped the Billboard R&B / Hip-Hop Charts and has amassed 3.6B+ streams to date. The “first music superstar of his kind” (Office), Joji is back with a cinematic and contemplative follow-up that he describes as having “a sense of urgency but calm.” Across its expansive universe of visuals and music, Nectar explores what every living being is innately drawn to and the ends they’ll go to reach it. The album lives in the in-between space where genres melt into each other. Executive produced and arranged by Joji, Nectar is his most ambitious project to date and an album that “far exceeds anything else we’ve heard thus far” (NYLON).
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Listen to Joji’s latest single “SLOW DANCING IN THE DARK” on Spotify
KING PRINCESS
American singer/songwriter, producer, and multi-instrumentalist King Princess delivers her soulful vocals over warm, atmospheric synth production inspired by influences like Perfume Genius, Nick Cave, Beyoncé, and Dolly Parton. She broke through in 2018 with her single “1950” before issuing her 2019 debut, Cheap Queen.Born Mikaela Straus, the Brooklyn-based artist was a young music prodigy, reportedly offered a record deal when she was just 11. She studied at USC before leaving school to pursue a music career. Early songs like “Send Pix” and “Sunburn” featured a more bluesy rock tone, one that she would polish on her 2018 breakthrough, “1950.” The queer love anthem received cosigns from the likes of Harry Styles and Halsey and was her first release for Mark Ronson's Zelig Records label. She followed with her second single, “Talia.” Both tracks appeared on her 2018 EP Make My Bed, which topped the New Zealand Heatseekers chart. She followed with the single “Pussy Is God,” as well as a cover of the Velvet Underground and Nico’s “Femme Fatale” and a collaboration with Fiona Apple, “I Know.” In 2019, King Princess released her debut full-length album, Cheap Queen, which cracked the Top 20 of the Billboard Top Alternative Albums chart. A pair of singles, “Ohio” and “Only Time Makes It Human,” appeared the following year.
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HAYLEY KIYOKO
Hayley Kiyoko has become one of the most celebrated pop artists since releasing her landmark debut album EXPECTATIONS, which according to Rolling Stone, placed her “at the forefront of an unapologetically queer pop movement.” Kiyoko was nominated for two VMAs in 2018 where she performed “Curious” and won Push Artist Of The Year. Kiyoko was named to NPR’s list “The 21st Century’s Most Influential Women Musicians,” and most recently unveiled her hypnotic new single “Demons,” which is the latest track off her forthcoming collection of songs, I’M TOO SENSITIVE FOR THIS SHIT.
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TATE MCRAE
Under the watch of a stock computer camera and above a gaffer-taped-up digital
keyboard, Tate McRae broadcasts un-delayed, unfiltered, and undeniable feelings
straight from the heart. The Calgary, Alberta singer and songwriter transmits emotion in
its purest form by way of intimate instrumentation and dynamic delivery. By the age of
sixteen, she quietly amassed 114 million YouTube views and a total of 60 million
cumulative streams in addition to winning over fans worldwide to the tune of 1.5 million
YouTube subscribers and 872K Instagram followers.
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LORDE
Her bio says on Spotify, BLINK 3 TIMES WHEN U FEEL IT KICKING IN – blink, blink, blink!
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L DEVINE
Having just released her latest single ‘PRIORITIES’, alt-pop singer-songwriter L Devine’s new project ‘NEAR LIFE EXPERIENCE: PART 1’ is out now. ‘PRIORITIES’ was premiered as Annie Mac’s Hottest Record in the World, an accolade that was also awarded to her previous single ‘GIRLS LIKE SEX’, which subsequently spent four weeks on the Radio 1 playlist.Having explored the experiences of her generation with songs that focus on LGBTQ+ life, female sex positivity and the impact of social media, ‘NEAR LIFE EXPERIENCE: PART 1’ is overall introspective. L Devine examines issues of self-evaluation, personal mental health, and her identity in relationships. While she has learned a lot, a key discovery is accepting that life is continuing process of working those things out.L Devine has already introduced the project with the sex-positive pop adventure of ‘GIRLS LIKE SEX’ and the diary-like confessional tale of heartbreak that informed ‘PRIORITIES’, as well as the established fan favourites ‘NAKED ALONE’ and ‘DON’T SAY IT’. Elsewhere her collision course of hit-making immediacy and sonic experimentation brings energy and positivity to the project’s new material: the galactic and glitchy ‘OFF THE GRID’, the intimate and textured ‘BE IN HER BEDROOM’ which feels like a secret shared between close friends, and the yearning electro-soul nostalgia of ‘WISH THAT YOU SAW ME’.
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MAISIE PETERS
West Sussex-born Maisie Peters has an innate gift for storytelling, crafting relatable, diary-entry songs which have racked up over half a billion streams worldwide. Having won over the likes of Taylor Swift, Phoebe Bridgers and Sam Smith, she has progressed from busking on the streets of Brighton to selling out London’s Shepherd’s Bush Empire and headlining her own U.S. tour. Recently, Maisie became one of the youngest musicians in history to write and curate a soundtrack for the critically acclaimed second season of popular TV show, ‘Trying’.
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Listen to Maisie Peters’ latest single “Psycho” on Spotify
OLIVIA RODRIGO
hi there! my name is olivia! I’m 18 years old and writing songs is my favorite thing to do in the world. I’ve been doing it for as long as I can remember and I fall more in love with it every day. The first song I ever got published was called “All I Want.” I wrote it for a show I act in and it was a super cool experience that opened up a lot of doors for me. On the last day before Covid lockdown, I met the team at Interscope/Geffen records and a producer named Dan Nigro for the first time. It turned out to be a very momentous day for so many reasons. I spent most of quarantine writing songs in my living room and producing them in a garage, including ‘drivers license’. It was always a really special song to me but I never expected the response it got. It absolutely blew my mind and I still to this day refuse to believe it all actually happened. The day I am writing this is actually the day that I turn in my debut album! I’m sooo excited for you to hear it and I feel so grateful that I get to make music for my job.
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DUA LIPA
Global pop superstar Dua Lipa released Future Nostalgia, her #1 UK sophomore album, this year to worldwide acclaim. It is one of the best reviewed albums of 2020 and debuted in the top 5 of the Billboard 200 Album Chart. Upon release, Future Nostalgia was the most streamed album in a day by a British female artist globally in Spotify history and has over 4.5 billion streams to date. Dua is the biggest female artist in the world on Spotify and is currently the third biggest artist overall with nearly 60 million monthly listeners. The album’s certified platinum lead single “Don’t Start Now” is a worldwide hit with one billion streams on Spotify alone, and a #2 spot on the Billboard Hot 100, a career high for the pop star. The track also broke her personal best record of weeks at #1 at US Top 40 radio. Dua followed the success of “Don’t Start Now” by releasing smash UK single “Physical,” and her US Top 40 #1 “Break My Heart.” Most recently, Future Nostalgia was shortlisted for UK’s prestigious Mercury Prize. Future Nostalgia is the follow up to Dua’s eponymous 2017 debut, which is certified platinum and spawned 6 platinum tracks. She made BRIT Award history in 2018 by becoming the first female artist to pick up five nominations, with two wins for British Breakthrough Act and British Female Solo Artist, and received two Grammy awards for Best New Artist and Best Dance Recording in early 2019.
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