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Google’s Core Web Vitals: Should You Care?

Core Web Vitals are a hot and important topic in the SEO community right now. And being a marketing professional, I hear that term multiple times a day.

But according to a recent marketing census, over 80% of respondents didn’t know what Core Web Vitals were or how they are important for their business and their site.

If that applies to you, stick around to learn more about Core Web Vitals and how they affect your site because improving them not just makes for a better user experience but also because as of mid-June 2021 they will become a ranking factor for Google Search.

This means that page experience metrics will form an important part of the criteria that Google follows for ranking websites. 

Learn more why Google's Core Web Vitals are crucial for your online business. Read the full article here.

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Surface Plasmon Resonance (SPR) Facilities at Jubilant Biosys

Jubilant Biosys' SPR services are carried out by our experienced scientific team that guides you through your project for various applications ranging from small molecule binding kinetics (reversible/irreversible), fragments screening, protein aggregation, drug competition assay, etc. This team has the experience of working with more than 20 pharmaceutical/biotech companies worldwide and made the following success stories.

For more information: https://www.jubilantbiosys.com/spr-services/

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Virtual Screening Services offered by Jubilant Biosys

Virtual screening of databases of drug-like compounds or target-class-focused libraries is a strategy to discover novel scaffold(s). Virtual screening is a powerful approach to find novel hits, using either structure-based approaches (protein structure or homology model with known/identified binding site) or ligand-based approaches (chemical structures of known modulators of the target).

Jubilant Biosys provides a wide variety of specialized support for drug discovery services. If you are looking for quality solutions incorporated with the best practices in the drug discovery domain, feel free to contact the team Jubilant.

For more info: https://www.jubilantbiosys.com/services/virtual-screening/

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Role Of Digital Technology In Drug Discovery

A study conducted by the Journal of Health Economics showed that, on average, a drug takes nearly 10 years and $2.6 billion to reach the marketplace.

Today, the chances of a new drug entering and getting approved in clinical trials are less than 12%. For instance, to make a reliable medication for Alzheimer’s, the total number of unsuccessful trials were a whopping 123, while successful trials were merely 4.

What do these numbers suggest?

They point us in one direction- how can digital technology pave the way for drug discovery to improve the process of the development of a commercially successful drug?

If we look at the current trends of the pharmaceutical industry, we find that the technologies which are making strides in serving drug discovery services are-machine learning and big data. So, let’s find out how these two digital technologies are helping in making the world a healthy place, along with the COVID-19 pandemic situation.

#1. Machine Learning

Machine Learning is a field of AI (Artificial Intelligence) that gives a system the ability to learn steadily and improve on its own through experience.

As machine learning enables a system to see more than we can, it can help in modernizing the process of drug discovery. The best example of the application of machine learning in drug discovery can be said to be in the case of the Silicon Valley startup, twoXAR:

They used a machine learning system to point out the potential medications and drugs which could counter Parkinson’s disease. All they did was enter sets of information and data they had on Parkinson’s disease into the machine learning system. Once the system started processing the information, within a few minutes, it presented a drug list. The list had the names of several drugs that were classified as highly efficacious.

Later, it was found that one of the highly efficacious drugs was being developed by Dr. Tim Collier, who is the Director of the Udall Center of Excellence for Parkinson’s Disease Research at Michigan State University. The machine learning system was able to validate all his work within minutes, which was advancing in Collier’s lab for years.

This shows the potential of the application of machine learning in drug discovery. It can give lightning-fast and reliable results.

#2. Big Data

Big Data refers to the process of collecting and processing large sets of data, with the motive of finding functional hidden patterns and useful insights.

To start the development of a new drug, the researchers have to know about what has been published in biomedical journals about the compound they are planning to use. This process can be extremely time-consuming and expensive. This is where big data comes into the picture.

It can scrutinize the terabytes of data and give you quick and valid results. Big data would help you in finding the most relevant results from the most unusual and generic sources ranging from regulatory information to posts and comments on social media.

Apart from helping researchers in the development of new drugs, big data can also help pharmaceutical companies and contract research organizations through drug-repurposing. It refers to the process of finding new applications and uses for existing drugs, which would benefit both the patients and pharmaceutical companies.

Today, the demand for effectual drugs is on the rise. With new conditions and ailments making the headlines every day, there is a dire need for accelerating the process of drug discovery. By incorporating machine learning and big data with discovery informatics, we’ll be able to find the cure of several diseases whose medication has still undeveloped.

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Reasons To Build A Local Search Marketing Strategy

As a business owner, you’ve probably heard that you need a good content strategy for local marketing. And, since a lot of consumers visit a store or business within five miles after performing a local search, that strategy has become more important than ever.

So, what exactly is this so-called local search marketing?

Some marketers prefer to call it local SEO, while others like to think of it as more of an integrated approach to marketing that primarily benefits local businesses.

A local search marketing strategy is all about your effort of putting your business on the map or making it visible in local searches every time customers search for businesses like yours.

To arrive at a more formal definition, a local search marketing strategy is a form of SEO or search engine optimization that focuses on helping local businesses like yours show up in any relevant local searches.

A considerable part of a local search marketing strategy is making a business show up locally so that potential customers can find you and do business with you.

Local Search Marketing, How Does It Work?

To build a good local search presence, you’ll have to tell the search engines to place your business or business information in the right searches. You can do this by optimizing your online information. That way, consumers won’t have a hard time finding all the essential information they need for choosing your business.

If you tell the search engine everything it needs to know, you can give yourself the best chance of appearing in the right searches.

How exactly can you do this? Provide consistent, accurate information like the name of your business, address, phone number, and URL to different directories. That’s the best thing you can do to help the search engine know where you’re located and what it is that your business does. For any professional assistance, you can reach out to an ethical digital agency in Philadelphia to help you with business listings.

By giving consistent information, you’re going to show search engines that they can trust your business. The opposite happens when your listings on the popular directories contain inconsistent, inaccurate information. Search engines won’t know if they can trust you, hurting your local search ranking in the process.

What this means is that your potential customers probably won’t find you every time they search for the services and products you provide. Instead of finding you, they’ll see your competitors.

Continue reading: https://www.articleted.com/article/317397/64800/4-Reasons-To-Build-A-Local-Search-Marketing-Strategy

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Points to Consider When Outsourcing A CRO

Outsourcing as a business practice has stood the test of time for one simple reason- it gets the job done professionally at a reasonable cost. It has ingrained itself into several billion-dollar industries with the Pharmaceutical and Biotech industry being amongst them.

Any company which has the acronym CRO (Contract Research Organization) attached to it has been going through a bullish phase for several years. This is because a lot of pharmaceutical companies are looking to outsource their clinical research to such organizations.

Since there are so many players in the market, you have to ensure that you choose a company which is a right fit for you. Let’s have a look at a few things which you must consider, before outsourcing your clinical research to a CRO:

1. Cost of employment

Employment costs are a key factor to consider when you are planning to outsource your clinical research to a Contract Research Organization. It involves analyzing and comparing the actual value of the outsourced services to the internal cost.

To assess the precise differences between the two of them, you must take these items into account- benefit-cost, hourly wage, and state income taxes, to name a few. In most cases, CROs are more cost-effective than internal processes.

2. Evaluation of time needed to complete a task

One of the most important things to consider when you are outsourcing your clinical research to a CRO is to evaluate the time they take to complete a task. To examine this factor thoroughly, you will need a well-defined protocol in place which could translate the type of work to be performed and the time required to execute it. Both the CRO and the management would have to agree on the details of the analytical services.

Once a common consensus is reached, you can evaluate what is more efficient- outsourcing clinical research to a CRO or getting it done within your organization.

3. Support resources

Implementation of clinical research within the organization can become an expensive concern. This is because of the additional support resources you will have to bring on board.

However, outsourcing the clinical research to a Contract Research Organization can be relatively inexpensive, especially for biology services. This is because they include the support cost into their pricing models and also offer you choices such as how they will interact with your designated research manager hence, making it a better option.

4. Utilization cost

An important point to consider while outsourcing your clinical research to a CRO is to evaluate the cost of keeping clinical staff in the organization at a time when they are underemployed.

Timing the need for such resources precisely across different trials can become difficult, and this why most pharmaceutical companies prefer hiring a CRO. These organizations allow clearing out the utilization gaps, as and when they occur.

5. The time needed for recruitment

When we compare outsourcing to internal resources, we find CROs can give faster results. If a company carries out clinical research, they will have to fill certain positions in the organization. This staffing can take up to 5-6 months while in a Preclinical CRO, there are several trained candidates available to immediately fill any position that comes up. Therefore, the time required for recruitment is shorter in a CRO.

Once you evaluate all the factors thoroughly, you can decide whether to carry out your clinical research through a CRO.

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4 Ways to Minimise Risks in Clinical Trials

Be it a clinical trial for developing a device or a drug, the number of risks involved can be quite high if the whole process is not conducted the right way. Due to these risks, the trials can derail from their initial path, which can even lead to the sponsors losing faith in the trials. Therefore, it is incredibly crucial to minimise risks in clinical trials.

Challenges in Clinical Trials

Improper trial design and erratic endpoints

Unreliable trial data and the failure to detect such discrepancies

Failure by the team to understand the regulatory norms and feedback on time

Scattered data that leads to poor data quality

Non-availability of vendors and resources

Now that you know the basic challenges faced in most clinical trials, let us look at the four ways that can help minimise the risks that these challenges can cause.

Make sensible investments to improve data quality: One of the biggest issues faced in any clinical trial arises when the collected data is not correct. Since this is the first and most important step in the whole process, it is absolutely crucial that you invest in an experienced clinical data collecting team or a Contract Research Organization (CRO) that offer quality drug discovery services. The experts in the team should have all the technical know-how regarding how to build a robust database build and management system. You should define a clinical data strategy right from the start, so that the required quality is known from the start.

Include a biostatistician and a consultant statistician in the team: A biostatistician is someone who understands the study design completely and makes suggestions on hypothesis testing and analysis. One of the common mistakes many sponsors and CROs make is that they bring a biostatistician in the team mid-way through the trial, which is quite late in most cases. Therefore, you must include such a professional right from the start so that he or she can help you with protocol development, data collection, management and reporting.

Similarly, a consultant statistician can solve the problems that occur with trial design and data analysis. In fact, including both of them right from the start helps in early detection of problems, which helps in the timely termination of a trial and hence saving a lot of money.

Centralise the clinical data: Just like any work, if a lot of people are involved in it, a clinical trial can experience several problems. Therefore, the best way to go about the whole process is to reduce the number of vendors and go for a vendor that specialises in both clinical and preclinical CRO services for research. You should centralise the services of biostatisticians, data collectors and medical writers so that is saves time to collect and analyse data. Furthermore, the quality of the data can be improved drastically thanks to this standardization. More importantly, the communication between the sponsors and CRO also improves, which is crucial to get successful results.

Use a strategic FSP model: A Function Service Provider model focuses on providing a robust team with experts that performs particular functions so that you get quicker and better results. With such a model, the sponsors are at a better position because they do not have to spend a lot of money on recruiting new staff from in between the projects. The Contract Research Organization (CRO) is supposed to come up with resources that will enhance the results in a significant manner. By incorporating these tips in your clinical trials, you will surely see a substantial improvement in the management of data and getting better results.

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How Artificial Intelligence is Changing the Face of Digital Marketing

Now that customers have multiple tools to interact with each other and brands directly, the next boom in the industry is about to happen and we believe that AI will be a huge factor in driving change.

Artificial Intelligence is slowly taking over industries to provide better and more accurate services and its integration in digital marketing has already shown great results. There is no denying the fact that it is here to stay and will shape the future of digital marketing.

Here, we look at 6 different ways AI is changing the dynamics of the industry and how a digital marketing agency works.

Mass Personalisation

The traditional marketing style identifies customers based on locations, interests, demographics, and preferences and provides suggestions for services accordingly. However, this level of personalization has now got a new definition thanks to the introduction of AI.

You now do not have to personalize your content for a cluster of people but instead can provide a personalized experience for each of the millions of users in a particular sector. AI finds patterns inside patterns to give you an idea about what a particular customer likes or dislikes, helping you give them an even better experience that seems tailored just for them.

Advertising and Product Offering

One of the biggest avenues of digital marketing to generate leads is ad space. Being able to reach a specific target audience is the key to getting better ROI and AI helps you achieve this. Be it any publisher or social media platform, everyone is competing to give you ad spaces that will reach your targeted audience for sure. Machine Learning helps in predicting the behavior of the audience and showing them relevant suggestions.

Automating Content Creation

Just a year or two ago, the world of digital marketing was thinking of how to use AI to create fresh content. For any digital marketing campaign to work, one cannot forget that content is the king as it helps in improving SEO. Since creating unique content is of the highest importance, it was a job for humans.

However, AI is slowly taking over this field as well as it can now create articles by studying the various articles present online. With Washington Post uploading more than 800 articles created by an AI author called Heliograf last year, this venture can be successful.

Continue Reading: https://www.theproche.com/2020/05/21/6-ways-ai-is-changing-the-face-of-digital-marketing/

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What is a Clinical Research Trial and Why is it Important?

Clinical research trials play an integral role in finding new effective drugs or treatment options around the world and this alone should validate the importance of such research. One should not forget that every new approved drug or breakthroughs in the field of medicinal chemistry have to be attributed to the thousands of volunteers, doctors and nurses who have put in hours conducting studies and trials.

Here, we look at some of the top reasons why it is important to continue doing clinical research to fight off the innumerable ailments present in the world.

What is a Clinical Research Trial?

A clinical research trial is basically a long process divided into four phases to identify the safety and effectiveness of a drug for a particular disease while conducting tests on humans. It is not necessarily used just for the purpose of finding a treatment as trials are conducted for diagnosis, prevention or even relieving symptoms.

While Phase I trials are conducted usually on healthy people to check if there are any side effects or not, the Phase II and Phase III trials are conducted on patients as well to see the effectiveness, and identify the safety and the ideal dosages.

Post these three phases, the authority usually approves or disapproves the drug. The Phase IV trials are conducted to make improvements in the effectiveness of the drug by changing the composition.

Importance of Clinical Trials

Validation of medical therapies

To truly analyse and validate the benefits of a drug, clinical trials on humans are essential. Only when these trials are conducted on hundreds and thousands of people will there be enough data to classify the drug as potent and suitable for the general public. The medical research authorities do keep a tab on the developments of such research trials to give quick approvals.

Zeroing in on the right treatment plan

There is no shame in accepting that doctors and scientists do not always know what the right treatment plan is and this is mostly the case when a new disease is on the rise. Be it an acute or a chronic disease, it is important to ensure that multiple clinical trials are conducted so that the right treatment plan comes up.

At a time when the novel Coronavirus has taken over the world, such clinical trials are what that will save millions of lives once the best treatment plan comes out. One should not forget that the right treatment for Polio was found during clinical research trials, which led to the eradication of the disease in most parts of the world.

Helps the patients enjoy miraculous escapes

When patients face a life-threatening disease that has no marketed or adequate medication, they are ready to undergo a clinical research trial irrespective of the potential risks involved. It is mostly because they want to take control of their health in some way by undergoing a treatment method which they believe will help them.

There have been an incredible number of cases where a patient has undergone a medical therapy that was not yet approved but got tremendous results that eventually saved their lives. In such cases, the clinical research trials are not just getting a positive result but are able to help someone make a miraculous escape from death.

Improvement on the existing treatment options

No one can deny the fact that the antibodies that causes disease are getting stronger and the best way to deal with them is to improve the efficiency and potency of existing drugs and treatment options. This is when Phase IV of the clinical research kicks in where further tests are conducted on patients to see faster results.

Final thoughts

All said and done, there is absolutely no doubt regarding the importance of clinical research trials on humans to improve healthcare around the world. Jubilant Biosys, a leading Contract Research Organization, help in pre-clinical research to ensure that trials are conducted smoothly.

To continue enhancing the healthcare, more money has to be invested in such pre-clinical and clinical research trials to get the optimum results.

Source: BlogMedicine

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How To Implement The Expense Management Software Successfully

More than $1.3 Trillion are spent solely on corporate travel expenditure worldwide. Did that figure surprise you? Well, it is just one aspect of the many expenses incurred by a corporate company. With a strong need to track expenses, companies are now trying to improve the efficiency of their expense management system. The best solution for this is to invest in efficient and reliable expense management software.

Such an approach directly helps in reducing the scope of human errors and does the job more quickly. Furthermore, the system makes it easy to identify recurring trends through the reports generated by it. Here are a few steps that will help you successfully implement the expense management software in your office setup.

You should start by analysing every feature in the existing system to identify all the loopholes in it. The best way to do so is by interacting with the employees that use the system regularly. You should get an account of their first-hand experiences while dealing with the system. Understand the challenges they face so that they are resolved by your new expense management software.

Develop A New Plan With End Goals

Once you know all the pitfalls of the existing system, you need to devise a plan that addresses all those issues. However, the plan should not steer away from achieving the end goal – you should ideally have a system that uses structured data with detailed analysis of expenses related to each employee to help you track every penny being spent.

Define Technology Requirements

You may already be using various ERPs (Enterprise Resource Planning) at your office which is why it is important to ensure that the software you choose can be integrated with them easily. If you prefer using cloud storage to store all your data, then make sure that the expense management software has this feature too. Commit to a deal only when the software checks all these boxes.

Understand The Features You Need

An expense management software comes with various features and as a company, you should be clear about the ones you specifically want. Once you have developed the plan with all your needs and end goals, just make sure that all the tasks can be performed by the software you pick. Be it storing the data in a structured format, updating the date and time on its own, or showing trends at the end of each month, the software should be able to perform on all fronts. The best thing to do here would be to opt for a trial version and see how it works before finalising the deal.

Develop Budget in Accordance With Your Needs

There are two ways to go about deciding the budget for your expense management software. You can either have an amount in your head and opt for the software accordingly or formulate a budget to accommodate all your needs. The latter option makes more sense as going for quality over price will ensure the efficiency you want. Yes, it may seem a little expensive initially but you must see it as a long-term investment. Doing so will help you curb down the unnecessary expenses, which will directly boost the ROI at the end of each fiscal year.

To get the best expense management system for your business, you should contact companies that have been in this industry for multiple years and create reliable software to deal with all kinds of bandwidth.

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Synthetic Chemistry Services - Jubilant Biosys

Jubilant Biosys, as an integrated Contract Research Organization (CRO), has emerged as a leading collaborator for biotechnology and pharmaceutical companies throughout the world.

Jubilant Biosys carry out complex custom synthesis and collaborative medicinal chemistry program needs for customers in close association at its Noida research facility. The synthetic team is skilled to undertake challenges in synthetic organic chemistry to deliver compounds to customer requirements.

More information - Synthetic Chemistry Services

Custom Synthesis Approach:

Jubilant offers innovative solutions and follows a customized approach for its chemistry services to the biotechnology and pharmaceutical industry. Their customized approach allows us to serve each client’s requirements in the best possible manner.

With deep knowledge, experience, and infrastructure, the team is highly capable to deliver custom synthesis and collaborative discovery and development chemistry program need.

Synthesis of intermediates to support on-going medicinal chemistry programs

Final product/intermediates, well-characterized using our analytical laboratory

Use of flow chemistry

Jubilant Biosys Synthetic Capabilities at a Glance:

The team has the experience to take on any kind of synthetic challenges involving various types of chemistry programs.

Complex molecules from grams to multi kilos

Reference compounds and scaffold synthesis

Small molecules; Analogues for lead generation; Lead optimization

Multi-step stereoselective synthesis of chiral molecules

Expertise in handling photo-chemical reactions

Chemo enzymatic and resolution techniques for chiral molecules

Metabolite synthesis

About Jubilant Biosys Limited:

Jubilant Biosys, a subsidiary of Jubilant Life Sciences Limited, is a Contract Research Organization with its R&D centers in India and business offices in Asia and North America. Jubilant Biosys specializes in comprehensive drug discovery services, synthetic chemistry services, analytical chemistry services, and discovery informatics services for the global pharmaceutical industry.

In order to be the preferred collaborator in the drug discovery domain, Jubilant Biosys is committed to complying with and continually improve its quality systems to provide the following services:

Contract Research

Preclinical CRO

Medicinal Chemistry

Synthetic Chemistry

Drug Discovery

Virtual Screening

Protein Crystallization

Toxicology & In-vitro ADME

Pharmacology

With having strong clinical development, Jubilant Biosys has risen as a fully integrated contract research organization in India and headquartered at Bengaluru with end-to-end solutions.

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Why Are Local Businesses Turning to Digital Marketing to Survive COVID-19?

With the Covid-19 pandemic causing ripple effects across the economy, small businesses that relied on offline marketing tactics such as word-of-mouth have begun migrating their efforts to the digital sphere.

With most consumers confined to the safety of their homes, businesses must find new ways to communicate with them to promote their products and entice sales. What better way to do so than by relying on strategies for digital marketing campaign that are designed to facilitate exactly that?

How is Covid-19 affecting businesses?

 Global lockdowns have wreaked havoc on the economy, with smaller businesses shutting their doors in the wake of the pandemic. With people unable to step outside, most businesses are facing significant losses, leading to mass layoffs and, in extreme cases, owners filing for bankruptcy. In this stagnant economy, it is vital to kickstart marketplaces and drive sales once again.

However, with social distancing being the norm for the foreseeable future, businesses must revamp their operations, marketing KPIs, and even prices to survive.

How does digital marketing fit into the picture?

 While the full effects of the pandemic can’t be predicted, it’s safe to say that Covid-19 is changing human behaviour, particularly the way we consume goods. While the last decade saw consumers prefer digital communication over other mediums, the coming years will see that preference evolve into a norm, rather than a simple matter of choice.

Knowing this, small businesses are embracing digital marketing tactics to compete with larger brands on a relatively even playing field. You may want to connect with Dignitas Digital, a leading digital agency in Philadelphia that offers strategic online marketing solutions for all types of business.

 An Increase in Work-From-Home Employees

One of the ways the pandemic has already changed the way individuals behave is by giving rise to the work-from-home norm. With this, brands cannot rely on tried-and-tested methods like live events, product sampling at marketplaces, and outdoor advertising the way they once used to. Instead, they must connect with their consumers online via social media to market their goods.

Mass Word-of-Mouth References

Decades ago, brands relied on word of mouth references to garner new consumers and foster trust. While that hasn’t changed, our medium of communication has evolved, leading to a transition towards digital word of mouth.

Connecting with micro-influencers, targeting individuals through consumer groups or social media pages, and collaborating with other brands online are a few ways that small businesses have begun their journey into digital marketing. These mediums of communication are especially relevant during a pandemic, when influencers can tap into emotions surrounding supporting local brands, community service and so on.

Unlike traditional word of mouth, digital word of mouth allows one person to reach multiple potential customers at a time – a feat that allows even small businesses to justify their media spending thanks to the ROIs.

Stronger Brand Recollection

As the famous saying goes, out of sight, out of mind. Nothing is truer in today’s hyper-competitive markets, where even small businesses must fight tooth and nail to keep customers engaged during COVID-19. Posting regularly on the brand’s social media channels, blogging frequently, and sharing videos help these brands stay relevant, while also reinforcing their values in the minds of their customers.

For instance, family-run ethnic stores can remind customers of their unique products, while also inspiring them to help their communities by supporting local businesses.

How to go about making this transition?

 ·         Revamp or create a website that reflects your brand values.

·         Start social media handles across appropriate platforms to reach out to your audience.

·         Offer regular content about your services or products.

·         Use e-mail marketing to let your consumers know about discounts, new offerings and sales.

Don’t let the COVID-19 pandemic wear you down. Get in touch with Dignitas Digital for all your marketing needs and watch your business weather this storm.

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Digital Marketing Agency Delhi

dignitasdigital.com

As a leading digital marketing agency in the Delhi/NCR region, our core competencies are digital marketing and technology solutions. We are experts in all forms of Online Marketing & Strategy, including SEO, SEM, PPC, SMM, Email marketing and Social Media Advertising.

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Top Emerging Trends in the Pharmaceutical Industry for 2020

With the continuous advancements in the world of pharmaceuticals, the whole industry is in for a major overhaul in the coming decade. With the world heading towards a time where everyone expects to get effective medicines at cheaper rates, other industries (mainly tech and AI) are too joining hands to improve the overall healthcare sector.

To better understand how the coming years will shape up, we look at some of the top emerging trends in the Pharmaceutical Industry.

 Use of Big Data and AI for Preventive/Predictive Measures

When it comes to healthcare, time is a vital factor, and that is exactly what the right use of Big Data and AI can help you optimize. With the whole industry opening up to the idea of real-time responsive drug discovery, manufacturers are putting in all their efforts to create medicines based on predictive quality techniques.

Another thing in the store is the use of the Pharma 4.0 model, which will completely digitize the whole system, leading to incredible transparency and faster solutions. With faster decision-making skills, you can get better control over the business, operations, and quality, as well as its direct result.

Furthermore, thanks to the use of robotic technology and AI, there will be a significant drop in medical product waste due to the precise use of raw materials in the manufacturing process.

 Use of Personalised or Precision Medicine

The use of precision medicine or more popularly known as personalized medicine is getting really popular thanks to its quick results. The process involves identifying the health issue of a person and creating a medicine that’s tailor-made to treat the problem in that particular situation.

Since more and more such medicines are passing the clinical tests, huge investments have been made in this industry as well with predictions suggesting a 33% growth by 2025.

Expansion of Biosimilar Market

Due to the incredible competition in the pharmaceutical industry, there has been a significant surge in the biosimilar medicines in the market. Biosimilar medicines are basically medicines that are pretty similar to the original or reference biological medicine. Once the biological medicine expires from the market, these biosimilar medicines replace them in the market.

Since the benefits and effects are the same as the biological medicines, a lot of hospitals are now prescribing these to the patients. Due to the cheaper rates, it benefits the patients as well. Need more insights, get in touch with Jubilant Biosys for a wide array of drug discovery informatics services.

 Continuous Mergers and Expansions

Almost every industry experienced an economic slowdown in 2019 but the same was not the case with the pharmaceutical industry. With the healthcare sector, in general, seeing good growth, the pharma industry too experienced the ripple effect.

However, due to the extremely competitive market out there, most companies are thinking of either a merger or acquiring other companies. Most mid and small-sized companies are soon to be taken over by their superior counterparts.

Moreover, the bigger companies are looking to consolidate by indulging in some significant mergers to maintain their stand in the market. This strategy will be on cards for a foreseeable future but the acquisitions are expected to happen at a slightly brisker pace.

 Legalisation of the Use of Marijuana

With the world of healthcare slowly warming up to the use of marijuana in various treatment programs, the legalization of marijuana for adults to use will expand for sure.

Several analysts and statisticians are predicting a domino effect when it comes to more and more countries legalizing the use of it. As a result, a significant surge in the investments is again something that is being predicted.

 Final Thoughts

All these global trends indicate a positive impact in the pharmaceutical industry. Since the healthcare sector is not an industry that takes a hit even with a global economic slowdown, one can expect to see significant advancements in the pharmaceutical industry as well in terms of innovations and investments both.

The pharmaceutical industry needs the best talent they can get. An important issue for 2020 will be the challenge presented to contract research organizations of their ability to collect and use real-world data.

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Digital Agency Philadelphia | Dignitas Digital

Dignitas Digital is an award-winning SEO agency based out of Philadelphia, US, that excels at providing agile and scalable solutions to over 100 customers in four continents. Specialized in digital marketing, custom software development, and web/mobile app development, Dignitas Digital is a company that always comes up with a tailored approach for all your digital requirements.

Being a full-service digital marketing and creative agency, our methodology is focused on the integration of digital marketing with web strategy using a highly iterative and data-driven process.

Reach out to Digital Agency Philadelphia to give your online business a boost.

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5 Meditation Techniques To Help You Begin (Tips for Beginners)

Meditation is a great tool to increase physical relaxation and enhance psychological well-being. Here are meditation tips for beginners to get started.