PointRoll

@pointroll-blog-blog

PointRoll is the leading multi-screen digital advertising technology and services company that advertisers, agencies and publishers turn to when they want great creative, robust ad delivery, exceptional results and a consultative partner to help them do more with digital.

21 posts

Posts

According to an eMarketer study, U.S. mobile advertising will be a $7.29 billion industry in 2013, $100 million more than they projected in December 2012.

Source: Mobile Advertising Grows So Fast That Analysts Revise Forecasts

80% of U.S. Internet adults watch TV by Web-based subscription video on demand services like Hulu, Hulu Plus or Netflix.

Source: Trend Watch

Vertical: Food & Beverage Manufacturing Conglomerate

Advertiser: Kraft

Campaign: Kraft Singles 2013

Features: (Expandable) Killer Creative Click to Expand, Audio, Interactivity, Hispanic, Create Music, Click thru to Facebook

Source: demo.pointroll.com

US retail ecommerce sales, excluding travel, will nearly double in size, from $225.5 billion in 2012 to $434.2 billion in 2017. 8 out of 10 digital shoppers will be digital buyers in 2013.

Source: Trend Watch

According to eMarketer, three out of four people of all ages will be internet users in 2013.

Source: US Internet Users 2013: Solid, Saturated Market for Web, Search and Email

Vertical: Food & Beverage Manufacturing Conglomerate

Advertiser: Post Foods

Campaign: FY13 Pebbles WWE

Features: (Instream) Pre-Roll

Source: demo.pointroll.com

79% of smartphone users reach for their devices within 15 minutes of waking up – 62% don’t even wait 15 minutes and grab their phones immediately.

Source: Trend Watch

Vertical: Tier 1 - Nationally Funded Advertising

Advertiser: Volkswagen

Campaign: VW 2012 CBS Fantasy Football

Features: Dynamic Data, Home Screen Take Over, Data Collection, Interactivity, Forced Video, Data Feeds, Click thru to Facebook, Click thru to Twitter Source: demo.pointroll.com

Almost three-quarters (73%) of mobile searches result in some follow-up action or a conversion, including additional research (36%), visiting a retail Web site (25%) and sharing the search information (18%). Less than a third (28%) result in conversion, defined here as a store visit, call or purchase.

Source: Gone In 60 Minutes: Most Mobile Searches Convert In First Hour