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6 Ways of Crafting Riveting Article Titles

Adding a riveting title is a sure-shot way of jazzing up an article. It won't be too much to say that choosing an attention-grabbing title and accompanying it with a good introduction is half the battle. A title should promise to deliver the answer that a reader is seeking. Titles are the most vital part of the content that encourages people to engage with your article. Coming up with one requires creativity and effort.

Here are six ways of composing article titles that help you grab your reader's attention.

Reconsider the formula

A formula for coming up with exciting titles has emerged in the past years and has gained popularity.

It goes like this:

Compelling title = Promise + Keywords + Impact

But as is the case with all approaches, one shoe seldom fits all. The above formula can work in some cases but fall completely flat in others.

Ensure that the title complies with the tone of the article

Not all articles will require unduly theatrical titles. An important aspect that is often ignored is the title's coordination with the tone of the article. You need an appropriate title to go with the specific mood of the content. For instance, a serious academic article about law procedures cannot have a title that is light-hearted in tone.

Brevity is the key

The economy of words should always be kept in mind while creating article titles. According to studies, titles that are limited to eight words or less are more impactful. These studies also show that listicles with odd numbers in their titles are more attention-grabbing than those with even numbers.

However, these studies are not definitive. What works today may fail tomorrow. The fact is that there are no hard and fast rules that govern the length of the titles. 

 Incite sentiments in your reader

Sentiments play a major role in capturing a reader's attention. If a title can invoke a certain emotion in the reader that goes with the article theme, it becomes automatically readable. Negative words like "cannot," "don't," and "stop" create a sense of urgency and make the article share-worthy.

On the other hand, wellness articles are more focused on positive words like "heal," "enjoy," and "happy" to make the reading experience joyful and uplifting. The emotion you are going for should always conform to the brand's message.

The lengthier, the better but organization is crucial

Listicles are more click-worthy when they feature a long list. It has something to do with the reader's psychology of getting more information in one sitting. A reader hopes to discover something new as they go through each item on the list. Moreover, organizing such articles into small chunks will ensure better readability and easy viewing.

Sincerity and clarity are important

Lastly, it is vital to compose a title that resonates with the article content writing . Ensure that you fulfill the promise that you made to the reader in the title by providing relevant content. Don't try to hook the reader through ambiguous titles. That would mean cheating them. The title should be such that the reader knows what the article is all about.

Also, you shouldn't undervalue the importance of titles for search engines. Make promises that you can keep, and your article is sure to garner views.        

The decision of a reader to click an article on a web page rests entirely on the effectiveness of the title. Therefore, content creators should focus more on making the titles of their blog posts click-worthy and attractive to the readers.                                                           

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6 careers you can aim for with a BA(hons) degree

What are the career opportunities after completing a BA degree? A common question asked by all students aspiring to have a successful career after graduation. Having complete information about the course you choose is most critical for a successful career, isnt it?. When you choose BA (Hons) as your course, it makes you eligible for a wide range of professional opportunities. We have listed some of the fantastic career paths for BA (Hons) students. Depending on your interest area, you can explore these opportunities.

Professional Writing: There is no better course than a BA (Hons) in English to have a good command of the English language. If you have a passion for writing, you can explore various professional writing careers. A good content writer will be able to explore various career opportunities in content marketing, copywriting, etc. It opens roles in editing and publishing as well. Blogging is a subset of content writing which all brands use. Nykaa to HDFC and everything in between has a separate blog section on their website to introduce a new product in detail or stay relevant to the ever-changing marketing trends. 

You can choose a niche that you are passionate about, like fashion, food, banking, etc., and apply for content writer jobs by going to the career section of the related company’s website.

Teaching and Academia: Teaching is regarded as the noblest of professions, and if you are passionate about teaching, you should do an additional B. Ed degree, which makes you eligible to teach in schools. With Online education and distance learning becoming popular in today’s time, there can arise many opportunities to teach on platforms such as BYJU’s, Dexler Education, Educomp Solutions, etc.

Mass Communication: BA in Mass Communication gives you the best understanding of digital Communication channels like Social media, blogs, forums, websites etc, and non-digitals communication channels like TV, Radio, Newspapers, Magazines, etc. If you aspire to work on any of these communication channels, this is the correct route. 

It would be best to start your education at a reputed college with a high placement rate. For example, In Symbiosis college of arts and commerce, 65% of students who went for interviews were hired. Around 35 % got an internship with reputed firms like red bull, monster energy, tinder, etc.

Journalism: A career in Journalism requires one to be aware of their surroundings, an analytical mindset, and strong communication skills. As a BA (Hons) graduate, a journalism career will have you writing news articles, editing, and broadcasting on TV news channels. 

While in college, try to build a network and crack an internship offer. LinkedIn is one of the best platforms to build your network.

Law: Law is also a favorite choice among BA students. If you inspire to be a lawyer, you must do a 3-year LLB course offered as an integrated course along with a BA in some Universities like Symbiosis. This will help improve your analytical thinking and critical reasoning skills, which is the main requirement to become a lawyer. 

Aim to graduate from a reputed college that can provide you with all the different areas of law.

Digital Marketing: In this digital age, there are many opportunities in digital marketing and its related field. You can use your strong command of English along with a dash of creativity to build engaging campaigns, ads and build marketing strategies. 

After your BA, an MBA degree in marketing will help you get more opportunities with the top marketing moguls.

Career options are not restricted to only these options. There is so much more you can explore. The list is endless, and Event Manager, Historian, Author, Counsellor are some other options, to name a few.

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Importance of Social Media Calendars for Creating an Online Presence

Are you looking out for a master plan to improve social media engagement and sales of your business? A perfect social media calendar can help make the process easy for you. Social media calendars are used widely by small and large business companies to schedule their social posts in advance. Content marketers insist on following a content calendar that helps them to organize the customer’s feed effectively. According to the research reports from the Content Marketing Institute (CMI), 92% of content marketers rely on social media to actively spread their content. 

To keep up with the online world, it is necessary to devise a strategic plan for handling social media posts. Random posting is no longer welcome in today’s digital world. Preparing content at least 3 months in advance is the new norm followed by all. Due to a constant decline in the number of organic audiences, the business industry is trying to catch up with the changing phase of social media marketing. One way to take control of the changing trends is by scheduling a social media calendar.

What is a social media calendar?

To enhance your social media presence, you can make use of a social media calendar. It helps you maintain a well organized and systematic record of your social media posts. It can be created using spreadsheets or apps that can help you manage content work and keep up with deadlines. These calendars allow social media marketers to utilize their time effectively and work in a tension-free environment. 

Various social media campaigns can be conducted successfully with a pre-planned approach. The calendar provides you with a rough idea of the final plan of action. It can have a positive impact on creating a space on multiple social media platforms.

 Different forms of a social media calendar

Social media calendars are available in different formats and features. You have the option to choose one based on your specific needs and goals. There are typically three different types of social media calendars:

Paper calendars

Traditional paper calendars can never go out of style! Paper calendars work wonders when it comes to making quick additions at the last minute. You can make hand-written notes on these paper calendars that will help you get a clear picture of the order and structure of your social media posts. 

Spreadsheets

A social media calendar can be efficiently designed on a spreadsheet. It is the preferred option for different organizations and businesses that are in the starting phase of their business venture. It has a simple design that is easy to grasp for beginners. Moreover, it is cost-effective and customer friendly. It is the most preferred calendar type among users. 

Software services/applications

To follow a more professional way of setting up a social media calendar, different software services or applications can be used. The software is equipped with a wide range of applications that can be customized according to your preferences. The efficient working of the software backed by automation techniques improves the overall performance.

Use a social media calendar to keep track of your online engagement!

You can do this activity on your own if time permits or you simply hire a digital content writing agency. Creating and maintaining a social media calendar can prove to be beneficial in many ways. Here are some of the reasons you should create a social media calendar before starting your next online venture. 

Keep track of the dates.

 Social media operations can be run smoothly by following a content calendar. With the aid of a well-structured social media planner, you can never go wrong with dates. You will no longer miss the deadline for major projects that include both national and international events. The details of important holidays and festivals can be fed into the calendar so that you will receive notifications at the right time. This will help you to plan your social media posts as per the trending topics. 

Follow a consistent posting schedule.

All social media platforms like Instagram and Twitter call for a quick and steady mode of action. It is crucial to post consistently on these platforms to maintain a steady connection with your target audience. If you do not regularly engage with people through interesting posts and appealing content, it will ultimately affect the business. 

Referring to a social media calendar will help you tackle any mess and proceed systematically. It will help your account to stay on track and earn more followers. Creating eye-catching content and writing soulful captions for videos and images require a lot of time and effort. With a planned calendar, you can keep yourself updated with content from different genres and plan your captions/images in advance. 

Focus on the quality of the content

Constant surveillance of social media posts will help you keep track of the overall performance and quality factor. You can enhance the content by including a text post, promotion videos, attractive posters, interlinking to third-party websites, and so on. A social media calendar will help you to plan these additions ahead of time and keep your schedule clutter-free. 

Using a social media calendar provides a long list of benefits to marketing managers and social media users. Whether you are a social media manager or content marketer, this particular tool will help you schedule your content and submit monthly progression reports in an organized manner. You can plan your online presence by analyzing your performance through digital/non-digital planners. Create a social media calendar and change your life for good! We conclude by summing up that any good business needs professional social media content writing services that can engage your existing and new followers and consequently, strengthen your brand presence.

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8 Tips on How to Optimize Facebook posts for Business Pages

Facebook, nowadays, is a potent tool to promote oneself. The primary motive of business pages on Facebook is to attract new followers and turn them into loyal customers. However, it is not as easy as it looks. One requires technical knowledge regarding the platform's tools and its marketing techniques, which has become complicated over the years.

Optimizing Facebook pages is essential for a company to establish itself to its target audiences. It also helps measure your page's performance and how to improve it. Without having a proper knowledge regarding Facebook optimization, your company may lose out on quality website traffic. Use photos and (mostly) videos Research shows that Facebook's News Feed algorithm is friendlier to posts with photos and videos than the ones without them. Posts with videos receive far more engagement than those that do not accompany pictures or videos because users spend a significant amount watching those videos on Facebook. Videos and live streams uploaded directly on Facebook have a better reach than those linked through third-party sites such as Youtube. They provide a unique opportunity whose value cannot be overstated.

Post Useful Content (Breaking News, How-Tos, etc.) as this constitutes one of the paramount factors to be remembered while posting on Facebook- your content must be relatable or useful to your readers. If it is too promotional, it will get ignored without any practical or informative value and may result in a loss of followers. Your followers should know that you care about them. Try to create content that people can relate to concerning your products and services. Put links to your website, blog posts, and keep your followers updated on current news.

Be up to date with the Top Stories and Trends. Since 2018, new changes have rolled out on Facebook's News Feed, which slowed numerous business pages' organic growth. It no longer shows posts chronologically, but rather what interests you more. However, the interface allows you to search for the 'Top Stories' on Facebook and get an insight of what's trending these days. Follow them religiously so that your posts can enter the 'top trends' ladder. For example, you can create posts that revolve around trending topics. Another tactic involves using a holiday's value to push your products, ideas, and services to trigger your followers' emotions, leading to increased engagement on your page.

Post Questions and Call-to-Actions This move will generate additional customer feedback. Get Facebook users engaged with your posts by asking questions on various topics related to your business. They can be social, technical, or even comical. These will most certainly result in comments from your followers, leading to online bonding and a chance to interact with your commenters. You can also use call-to-action to prompt users to click on buttons or links, redirect the user to another page or a linked website, buy or add products to online shopping carts, filling forms, and download PDFs. Giveaway competitions can also boost your engagement. With their help, you can build a productive relationship with your Facebook followers.

Reply to audience comments Just posting is not enough- you need to stay active and interact with your followers through replies and encourage them to leave positive feedback. Always remember to reply to the commenters on your posts- especially if the query is urgent. This shows that you care about your followers and are indeed a genuine company. A great example of this tactic is the online platform of Netflix. Netflix has become socially popular because it replies actively to its followers as well as posts humorous content.

Use Facebook Insights to find the correct posting time. At what time do you post on Facebook matters a lot. The motive of business pages on Facebook is to attract new followers and turn them into loyal customers. You can do so through extensive social media management. If you post too early, many people can miss it. If you post too late, your post can get buried under other people's posts. There is no solution to finding the 'correct time,' but common opinions say that people use social media late after office hours. However, the wiser way would be to use the Facebook Audience Insights tool to check when most of your users are online, which helps you analyze which post receives more engagement.

Using Audience Optimization before each post This tab allows you to control who sees and engages with your posts on Facebook. The 'Preferred Audience' tab allows you to choose the interest tags for people most likely to engage with your posts like 'fashion,' 'clothes,' 'beauty,' etc. The 'Audience Restrictions' tab restricts posts from unnecessary demographics not interested in your products/ services.

Recycle old posts, and lastly, if you've run out of new content to post, you can use old content from your other social media platforms- Twitter, Instagram, LinkedIn, etc. Or you can recycle your old Facebook posts by tweaking the content and posting styles. Doing this could attract new followers who have not seen your content before. That's where the skill to rewrite the social media content writing plays an important role. 

Facebook is now a global digital marketing platform, which is why your content has to have the edge over your competitors to attract your target audience. Many content marketing companies are offering these services. Using the techniques mentioned above will efficiently take your company to new heights. 

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Tips To Improve Productivity While Working From Home

Corporations across the world are forced to shut down operations from offices due to the novel COVID-19 pandemic and employees persuaded to opt for working from their homes to ensure minimum physical contact. This could lead to detrimental consequences, but with the right planning and preparation, this might just be the solution to avoid mass scale epidemics from spreading. In such circumstances, as humans, the feeling of indolence and procrastination is only natural. Hence, it is imperative to practice productivity to avoid lethargy from taking over.

Honestly, working at home for extended periods can become frustrating, especially with the distractions that come with remote working. The reality of working from home isn’t merely about complications brought about by a new work-life led by teleconferencing from your computer but lies in the overall environment and the challenges influencing your productivity and creativity.

In this article, we are sharing some thoughts to help you optimize your efficiency and boost your productivity. This will not only assist you through your work-from-home phase during the COVID-19 quarantine but make you a better professional suited to the remote working role. 

1. SCHEDULING AND ORGANIZING YOUR WORK FROM HOME MORNINGS

“When I work from home, I wake up, put on a pot of coffee, and start working immediately — much earlier normal working hours. I only start making breakfast once I’ve hit a wall or need a break. I’m a morning person and find I can get a ton done in the early morning hours, so this works really well for me.” – Lindsay Kolowich

Your morning commute to the office prepared you for your morning routine right from waking to getting ready for the upcoming workday. So you have a schedule and organized routine, which needs to be adapted to the new home office routine. At home, initially, the transition from your bed to your desk in a short span of time can be problematic. Working from home requires setting yourself for a routine and ensure that you stick to it. Waking up and spending 10 mins practicing breathing techniques and welcoming the day with a smile will be a good start. Some warm-up exercises are useful to wake up your body if you are not a fitness person, but if you are someone who likes to keep fit, this is the best time to complete the exercise regimen. Follow this with a getting-ready-for-work routine, have a coffee or protein shake, a balanced breakfast and hit your work from home desk with a killer instinct to get cracking on the day’s tasks. 

Implementing a routine can help you retain focus and productivity throughout the day. An imbalanced or changing routine can cause you to become slouchy and influence your productivity.

Sleeping on time and getting good 7-8 hours of sleep is essential to proper work from home success.

2. CREATE A TO-DO LIST AND ACHIEVE MORE REMOTELY

“Subtracting from your list of priorities is as important as adding to it.” – Frank Sonnenberg

When working from home, you might feel like your own boss, which you are no doubt. But remember you are an employee too and responsible for the delivery of work assigned to you. A To-Do list will go a long way in ensuring that you complete your official tasks on time, thus having enough time for personal work and chores. Working from home does not mean you don’t have a personal life so ensure you keep the separation alive. 

Keeping track of what you do, when you do it, and how long it takes you to do it, can benefit you in many ways. Furthermore, you will be more willing to focus on priorities once you understand your own success at making lists and achieving the tasks within a timeline successfully.

There are many ways to approach a to-do list, and all have the same objective – to help you get through a tough, dull, monotonous day with the least stress. Some amazing to-do lists are available as mobile apps such as 24me, todoist, remember the milk and more. 

You can just download the app and start listing down your tasks. For eg: ‘To complete three website content writing projects by 7pm today’. And you are sorted with the to-do list for that day. Isn't it easy? This is how most digital marketing agencies, corporate and successful working individuals complete their tasks efficiently and effectively.

3. OPT FOR A DEDICATED WORKSPACE AT HOME – ITS YOUR OFFICE AFTER ALL

“Have a place you go specifically to work. It could be a certain table, chair, local coffee shop – someplace that’s consistently your ‘workspace’. It helps you get into the right frame of mind.” – Sam Mallikarjunan

Wooden-desk-with-rolling-chair-and-shelves-near-window what makes you more productive at the office? The office environment, of course. If you work from home, it doesn’t mean that you can’t have an office. The whole premise of remote working is that you WORK FROM HOME. The challenge is to create a space similar to an office, where the HR dept keeps playing with the space to keep it exciting and live all the time. A dedicated workspace to get started with can aid you in being more focused and productive. No Beds and Couches, please. 

Embrace a particular space of your house for official chores, and you will notice that you are more attentive and determined. Keep making minor changes every weekend and you will find it pleasing to be at work every day. Your home office needs to set up and our article on 7 Essential Components to Create the Best Work From Home Office will help you deliver amazing results. 

4. UNPLUG YOURSELF FROM DISTRACTIONS – YOU ARE AT WORK

“I remove all social networks from my toolbar bookmarks. Even if I don’t mean to browse them, some uncontrollable impulse subconsciously clicks on them when I experience downtime. You can get sucked in without knowing it (or even intending to), so eliminating the gateway to those networks keeps me on track.” – Alec Biedrzycki

Technology has become a significant aspect of our everyday lives, and similarly, a distraction from routine errands. Remind yourself to take a break from the hassles of your phone – turn off your phone, unplug your television, and log-out of social media before starting your work.

You will feel more focused, which will directly influence your productivity. As such, you will be able to get your work through on time and efficiently.

5. USE NATURE TO YOUR ADVANTAGE

Due to the COVID-19 outbreak, going outside of your house is not an option, but that doesn’t mean you cannot embrace nature and gain from its goodness. Connecting with nature is vital for your productivity – sit in your garden, balcony, or position plants beside your workplace or on your work desk. 

Studies have proven that plants, such as Peace Lily and Golden Pothos, tend to improve productivity by improving an individual’s focus and stimulating tranquillity. A Harvard research found that working in a green building improved awareness by a whopping 26%, decreased sick leaves by 30%, and improved quality of sleep by 6%. 

Do you remember all the offices and workplaces you like? now think about the greenery, plants and flowers and you will realise that every cool office has some greens.

6. SLEEPING FOR SUCCESS

“Three meals plus bedtime make 4 sure blessings each day.” – Mason Cooley

It is no surprise that sleep is a crucial factor for, not only our well-being but improved productivity as well. A survey conducted on employees of four corporations in the United States found, not getting enough sleep can make you lethargic and weary, hence, influence your productivity destructively throughout the day.

While sleep is important, maintaining a body clock is important too. This requires sleeping at the same time daily and waking up at the same time every day. Once the body clock is set you will not need any alarms. This might seem difficult at first but is a super tip for high productivity.

While 6 hours work for some and some vouch for the 8-hour sleep cycle, you will find many who can work wonderfully with short power naps in-between. If your work commences late in the evening, a minor nap would be refreshing before working on assignments.

7. START YOUR WORKDAY WITH A BALANCED BREAKFAST

“Breakfast is the most important meal of the day, and I definitely have a hearty breakfast before I do anything.” – Mayer Hawthorne

A happy and successful power day needs energy coupled with exercise. You can’t hope to get work done with an empty stomach, as you will be constantly hungry and salvaging through the kitchen for a morsel of food. And the kitchen being so accessible and you being the boss of the kitchen, can lead to health complications due to overeating and eating irregularly. A balanced and nutritious breakfast is an important meal of the day for many.

Commence your day correctly by consuming a proper breakfast to provide your body with ample energy – this involves proteins, carbohydrates, and fats! For instance, eggs and toast have both fats and proteins, hence can be a part of your daily power breakfast. And if you are calorie conscious check out this recipe for the egg white frittata. Then there’s the all-time favourite Oats and Bananas you cannot stay away from. To make this, mash up half of a banana, and combine it with ½ cup of rolled oats, ½ cup skim milk, one teaspoon of vanilla (optional), 1/2 teaspoon of cinnamon, and 1 tablespoon of maple syrup. Stir the ingredients together in a jar, seal, and refrigerate overnight. Serve hot or cold in the morning topped with chopped nuts like almonds, pistachios and walnuts.

8. LISTEN TO MUSIC TO KEEP YOURSELF RECHARGED

“Music gives a soul to the universe, wings to the mind, flight to the imagination and life to everything.” – Plato

It might seem clichéd, but it’s true! And there’s Research to prove that music can improve cognition and productivity by reducing anxiety levels. Create a playlist with soundtracks that relate to your emotions and tasks, such as soothing tunes. Don’t go for dull or overtly relaxing music you turn to in the evenings when with your loved ones.  You can search for words like “Calm Music’, “Music for Focus” etc on youtube and find some really good music that will help you become a better work from home employee. 

Take video games or movies as an example; they use music during distinct scenes to increase focus. Hence, it is only logical that music can improve concentration during work, therefore, improving productivity.

9. DONT MISS TAKING SHORT BREAKS AND THE ODD LONG BREAK

Breaks are essential because they allow for motor functions to return to normal, thus avoiding aches and pains. Additionally & scientifically speaking breaks help your prefrontal cortex rest and recharge so you can stay focused on what matters most. 

Working for long stretches (which is typical these days) without breaks leads to stress and exhaustion. You need to refresh your mind, replenish your mental resources, and help keep the creative juices going for the rest of the workday.

The good news that when you work from a home office, you have better control over your break times. What does a break from work mean? A brief walk, watch a few DIY videos, going to your reading list to read a few articles, hit the news app and get yourself up to date, and then return to your task rejuvenated.

What is the ideal length of the short breaks from work? SHORT breaks of 5 to 15 minutes every hour work best to take you through a workday smoothly. Take a more extended break of 30-45 minutes every 3 to 4 hours. Remember your lunch is part of the long extended break. 

Several surveys have concluded how working from the comfort of your house can affect productivity. For instance, a 2012 research observed how telecommunication influenced productivity can, principally, make an employee “dull”. Yes, all is not hunky-dory about working from home, but it’s not that bad, if, if you are committed to succeeding and implement the above tips to work from home. It’s about you ultimately. 

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Work From Home Challenges and Overcoming them

Doesn’t working from home remotely have a lovely ring to it?! No early-bird compulsion, no long-distance travels, and not having those stubborn dark circles. You can work from the convenient ambience of home, spending time with your loved ones: a hassle-free and peaceful life! 

Well, the grass is definitely greener on the other side! It just looks like it is easy, but when it comes to actually doing it, we often find that it was much better in the office with all the colleagues by our side, who would assist us anytime. Working from home has forced us to juggle between our professional and personal life, resulting in decreased productivity and mental peace. It has become essential to be focused and determined to address such issues and sort them out. The key is to work in a way that makes you feel that home is the new office.

 WFH - Challenges and solutions 

Time management and distractions

There is no limit to problems when it comes to working from home. There are multiple distractions and responsibilities that hamper our productivity. There is the responsibility to maintain the house, pay attention to kids while attending office calls, attend to visitors while working on an important project, and multiple calls from colleagues for updates and meetings. Tackling both work and responsibilities at home is highly detrimental to productivity. 

Solution: You could tackle these problems by setting a time-table and segregating the office and household work into different timeframes to avoid clashes. You can also inform family members that you would be busy during particular hours. Setting priorities and deadlines can also do wonders. In fact, many time-management apps help to sort out our activities and keep us in touch with time. If you prioritize your work schedule, you’ll be able to tend to your office work and spend quality time with your family as well.

Technical issues

Working from home means relying on technology all the time! There’s no telling when these might go out of order. Moreover, many of us are not efficient enough when it comes to understanding complicated software. We might have been seeking help from colleagues at our workplace, but at home, we’re on our own. We’re our own saviors!

Solution: You should preferably use a laptop because it does away with the issue of power cuts. To overcome the sudden loss of data, you can upload it to cloud storage like Dropbox, OneDrive, etc. You can preserve sufficient mobile data just in case the Wifi doesn’t work. Also, keep extra headphones/earphones handy. Prepare for any such contingencies beforehand.

Communication Gap

In these unprecedented times, we’re forced to communicate via emails more than ever before. This lack of face-to-face communication often results in huge misunderstandings and confusion within the teams.

Solution: Fortunately, we have many technological aids that fill this gap, such as Skype, which makes virtual communication feel real. Other social networking options like Whatsapp, Facebook video calls are also there. You can even conduct online meetings with the help of software like Google Meet, Microsoft Teams, Zoom, etc. So, you can use the cause of the problem itself as its solution, i.e., using technology to compensate for the loss of communication.

International time zone differences

Many issues crop up while working remotely with people from other countries, such as lack of sync in time-zones. It makes it difficult for people to collaborate and work simultaneously.

Solution: It calls for flexibility to tackle these differences. You can email or message your query so that others can reply at their convenience. If it is urgent, you should adjust and decide on a comfortable time that suits everyone. 

Work-life balance

Working from home often becomes a dilemma because of obvious household responsibilities. Neglect the balance between the two, and you’ll find yourself in ill-health that leads to counter-productivity.

Solution: It is essential to fix the number of working hours. Doing that can help address the issue. Also, try to use the liberty of choosing the work hours if your office permits that. It could be a continuous 8 hours or 4 and 4 hours, whatever suits you best. You can take advantage of time-tracking tools and apps to schedule a productive day. If you work for a content writing company then flexible work hours are not a problem. 

FOMO Interference in Productivity

The lack of face-to-face communication results in Fear of Missing Out (FOMO). Some of us feel that our work can be overlooked if it is not physically seen, making us conscious about being excluded from promotions and bonuses.

Solution: Certain guidelines and policies can address this issue. In case there aren’t any, we might ask the company to provide the same. The best solution is to engage in regular communication with colleagues. Frequent office gatherings can also help and strengthen relationships.

Work from Home Health Concerns

It is only natural for us to take it easy while working from home. We tend to binge on snacks and other unhealthy foods while sitting in awkward positions in front of the screen all day. We often ignore exercising and staying active that can result in dire health issues such as weight gain and joint pains. 

Solution: The answer is disciplining your mind. You should restrain ourselves from indulging in unhealthy and overeating. The time at which you eat is also essential. Follow a time-table for waking up, sleeping, eating, and exercising.

Don’t stress too much while working. Rest is essential, and working continuously can cause problems for our body and make our mind dull and unproductive. Frequent and small breaks in-between work are highly recommended. Therefore, to contribute fully while working from home, we should pay attention to our health and find a balance in life.

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8 Ways To Write a Readable Blog Post That Is Loved and Shared

Since every aspect of life comes with downsides naturally, digital marketing has many such downsides too. Perhaps, the biggest problem in this field is marketing through web content. The bounce rates of websites are abnormally high, which makes digital marketing through web content difficult. Content on any topic has become very easy to find, which affects the utilitarian value of content. 

Attention spans have decreased dangerously. The main problem while creating a service/trade blog is keeping an adequate number of people engaged. One of the obvious observations is that businesses have to write persuasive content to convert prospective consumers into buyers. Here are some tips for writing blogs that will improve readability for remarkable consumer engagement.

Meticulous research

One of the vital pillars of content writing is researching. You must convey authentic information to your readers that also promote your products/services. By comparing your products, analyzing it, and so on, you can change your readers' opinions. Ensure that your claims are backed by meticulous research on the topic. Researching will also help you familiarize yourself with the topic, which will help you write specific content.

Credible sources

Why should consumers believe the information on your blog? A promising sign of blog posts is the significant amount of reliability. Include several sources that offer credible data for your blog. You can look at both digital media and offline media, such as newspapers and magazines. Consumers also start respecting businesses that use relevant and credible information in their blogs.

Relate the blog to the consumer's personal life

Blogs that connect with one's daily life always have a higher probability of success. Try to link your blog's core subject to an activity or an aspect of your target audience's daily routine. For example, if the blog is about motor oils then, you need to understand why your readers use these oils, where they use it, the frequency of its change, the affordability, alternate use of motor oils, and more. Consumers love reading relatable content.

Outline your blog post

Before you start working on your blog post, you will need a plan of action. The first step after the research is making a rough outline. While making your outline, jot down the sub-topics related to your core topic and ensure a good flow. This gives your blog a logical structure and enhances its readability.

Attractive heading, subheadings, bullet points, and short sentences and paragraphs

The outline of the blog makes it easier for you to write the actual content. However, the key to writing creative content is finding attractive headings, subheadings, bullet points, small paragraphs, and short sentences.A

Attractive headings and subheadings immediately grab the attention of readers and are helpful.

Bullet points make it easier for consumers to read and understand the content accurately.

Small paragraphs and sentences cater to the short attention span of readers. 

Images and other infographics

It's a proven fact that an image is likely to get more attention than plain content. Images can convey information about your blog in a much concise and precise form. It breaks the monotony of the text and promotes higher customer engagement.

Proofreading

While writing a blog, it's natural to make common grammatical errors. Proofreading and editing the blog yourself is not a wise option, as you may overlook insignificant details. Furthermore, posting a poorly written blog is not a feasible option. Therefore, you need a highly qualified person to go through your content and edit it properly. You can also get a second opinion on your draft to enhance the content or consult a professional content writer.

SEO is mandatory

SEO is a critical part of content writing. It decides the discoverability of your blogs on search engines. You can try certain tools like the Google Keyword tool, Ubersuggest, etc. to find some of the prominently searched keywords related to your blog. The inclusion of keywords is necessary to ensure that the modern search engines recognize and display your content. You can do a keyword scrubbing or hire an SEO content writing agency to assist the same.

Specifically, you should target headlines, subheadings, meta descriptions, and metatags of your web page. Optimize your content for voice search, as they are quickly replacing typed search queries. 

The above discussed eight pointers will help you write a crisp blog and will assuredly catch a consumer's attention. Keep these points in mind for a better blogging experience and successful results.

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There is no magic pen you can buy for SEO content writing. Following these 6 power tips , regularly evaluating content engagement data will lead to success.

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Why You Need Content Writing For Content Marketing

What is Content Writing for Digital Marketing?

Digital content writing tailors relevant information into content for internet users. The primary objectives are to increase the search value, entertainment value, educational value, and marketing value.

Who needs Content Writing?

With more businesses moving online, the content has become the secret of successful entrepreneurs. All business marketing requires content writing to increase their firm's success. It heightens brand awareness, sales of products/services, and brand engagement. Irrespective of the business or target audience, content writing bridges the gap between a company and its customers. 

The steps to writing top-notch content

Content writing may seem tedious. But these three steps make it manageable:

Step 1: Identification of Target Audience

All businesses target a specific section of people. This portion of consumers is called the target audience. You need to be well aware of your audience persona to write engaging content. This includes their general habits, lifestyle, requirements, etc. Content is wasted if it's not targeted audience-oriented. 

Step 2: Content Creation

There are three things a business organization should keep in mind while creating online content for digital marketing strategies:

Content category 

Content can be written in various forms, ranging from corporate reports to formalized whitepapers. As a business owner, you need to decide the most suitable type of content category. 

Below are 10 common examples of content categories:

Articles.

Blogs.

Websites/Landing Pages.

Social Media Posts.

Product Descriptions.

Mailers.

Newsletters.

Brochures.

Corporate Profiles.

Whitepapers.

Content Theme

You need to decide a unique theme for your content to ease comparison. If the article is for a guitar learning app, your content can be a tutorial. For product comparison, you can list out the pros and cons. Two main questions can be the basis of your content:

How to use the product?

The common theme of an article revolves around how to use a particular product in a mundane lifestyle. Consumers will buy your product if you can thoroughly explain its use. You can also compare your product with others in the marketplace to emphasize convenience, performance, and affordability.

When to use the product? 

This theme can be used if the product or service is seasonal. For instance, the content can be written about how low-viscosity motor oil during winters can ensure better water flow and mitigate freezing. You can also include how motor oils can be used to maintain several machines. 

You can deliver authentic and useful information to your readers, which will ultimately persuade them to buy it.

Content Body

Once you have all the relevant information, you need to arrange your content logically. Every category of content writing follows a unique format. Those categories are further divided into different forms, which have their own formats. Articles are the most malleable content writing category. Here are some forms of articles-

Regular.

How-to lists.

Opinion Pieces.

Comparisons.

Tutorials.

Hybrid (a combination of any two of the above).

Step 3: SEO Scores

Content writing has one simple rule: the higher the SEO ( Search Engine Optimization) score, the higher traffic your content receives. A remarkable SEO content piece is immediately picked by search engines like Google, increasing its visibility. Once your content has a greater reach, it will lead to an increase in sales. Your company's customer base will also grow. SEO involves continuous editing and updating, adding most searched keywords, and embedding links.

Why does the user stick to the first page of SERPs?

All the informative, credible, and reliable data on the searched query tend to be on SERPs' first page. The user is satisfied with the given information and will not look any further.

How Does Google Rank Them?

Google has a complex algorithm that assesses and ranks relevant content on its search pages. Factors like keywords, the website's reputation, traffic, and consumer engagement with the website influence ranking.

Why is your page ranked low?

Several reasons can cause low ranks on the search engines. Your Digital Content Writing may contain outdated information, containing no keywords.

You can ensure that your website comes on the first page of search engines:

1. Enhance and update the content of your page. The content should be crisp and relevant. 

2. Add keywords in the content body, headings, subheadings, meta description, HTML text, etc. But too many keywords can invalidate your content's credibility. It might be considered an illegal SEO practice.

3. Linking other source websites on your page can increase its visibility. This is called hyperlinking. An SEO specialist ensures optimized content that contains necessary details to be ranked first on search engines. For professional content services, you need to hire an SEO content writer which will give you expertise in Digital business.

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Remote working success tips during & after the COVID

Here are 6 tips to ensure success during and after COVID quarantine.

Why is the Coronavirus Pandemic an important turning point for working professionals?

As the novel Coronavirus global pandemic spreads itself, the peril to businesses, industries, and institutions has become an inevitable reality. 

This might bring about a revolutionary change in the way business is conducted and how employees work. 

This is an opportunity for those who are looking at a possible job loss or are freelancing and searching for more stable “work from home” opportunities. 

Consider this as a catalyst to stimulate your inner Picasso, to support yourself and your family amidst the outbreak and after that.

Work From Home & Freelancing Prospects Now and After Coronavirus :

Freelancing / Work-from-home has become a way of life for countless competent individuals even before the pandemic struck. If we’re being realistic, waking up routinely to go to the office can be a hectic chore for many people who have to travel distances and have irregular working hours. Unless you are working in manufacturing or R & D etc. where your physical presence is required for the purpose of production, safety, secrecy, etc., most services companies can actually benefit from people who prefer the comfort of their home to work. Your house is your office, and all you need to do is to find an ideal space to work from inside your home! 

Embracing the chaos is among the few realities of working from your home! You have to make use of the time very smartly  – which though abundant, can be misused unless you gather up some good time and task management skills. The quarantine confinement is a rare aberration in our lives and an opportunity if you look at it positively. Never before would you have such an abundance of time within a limited space. USE THIS OPPORTUNITY and get ready to overcome the challenges of working from home. 

Working from home allows not only you more time for work but for yourself too. This allows you to explore opportunities to learn new skills that can aid you on the way to growth, not only as a freelancer but as a professional employee for companies who are seeking full-time remote employees in today’s tech-savvy environment.

Everything is a Skill if You Can do it with Dedication:

We are all good at some things.Success requires dedication & commitment. Whatever you know, keep honing your skills, if you think you are not good at something yet or are just starting out, make a list of few things you can do to keep earning enough to cover expenses 

while you add to that one skill you are good at. If you feel you are good at writing, connect with a blog content writing agency to get hands on experience. 

Moreover, if you can acquire a particular skill and are good at it, you can not only earn by offering your expertise to clients but also by teaching them and thus helping a community grow. 

No Education Degree, No Hassle When it Comes to Freelancing:

Many online skill courses qualify you for a host of freelance and work-from-home jobs. 

And if you already have experience in an area of work that can be used over long distance freelance then its perfect. 

Your work does the talking. If you are naturally good at something, you can capitalize on it. 

Freelancing relies on ‘skill,’ your qualifications are not mandatory though they can help you land some projects.

Find Your Niche and Stick to it:

You should not want to do multiple jobs away from your core competencies just because you have spare time.

It is essential that you stick to your niche – discover what you can do best and embrace it. Today ecommerce product description content writing is the hot topic 

It is advantageous to hop on the band-wagon of work clients covet, however, you can’t expect a considerable outcome if you attempt to adapt to something you’re not good at nor want to be a pro at. 

What are opportunities for Freelancers and work-from-home professionals? How can you benefit from the time on hand? 

Studying courses offered by successful entrepreneurs and freelancers can further prosper your current business. 

You can opt for online classes and develop your skill-set to include more capabilities.

Adapt to other forms of providing your services. Like online. 

Conclusion:

At some point in time, this outbreak will be over and how we spend our days of quarantine will dictate how we succeed and grow after months of confinement. 

Use this opportunity to educate yourself, and learn new skills & upgrade. 

Apply to companies for assignments and if you are a content writer then look for work-from-home full-time content writer jobs. Signing off with a positive thought.