CHOCOLATE MILK, the new sports drink?
Really??!!
The Milk Processor Education Program (MilkPEP) want to make sure you know how healthy chocolate milk is. From their Nov 11th 2013 press release:
"Backed by Women's Ski Jumping USA and USA Hockey, the new campaign showcases what elite athletes have known for years – and what research supports: drinking low fat chocolate milk after strenuous exercise helps athletes refuel and rebuild their bodies so they're ready to give it their all in their next workout or competition."
PR Cynics view: Um, okay. Because chocolate milk is so much healthier than regular skim milk??? Milk is the best thing to drink right after outside exercise in the cold??? Anyway it will be interesting to see reactions to this campaign from athletes whose sports are not part of the sponsorship of this. In no way are we saying that milk is not important, we just find it funny to choose chocolate milk specifically.