Importance of promotional merchandise in the business world
The use of promotional merchandise has been going on for years now, as a means to promote and run low-cost pseudo-advertising campaigns, all over the globe. It is a promotional marketing medium that has been successful in gaining massive popularity among enterprises of all sizes, ages and origin.
So, what are the reasons that make promotional merchandise so important in the business world?
Let’s find out in the following sections:
It is an effective and cost-efficient marketing medium
Small scale enterprises don’t have the means to ensure that the good word about their venture is reaching every nook and corner of their market share. They often avoid using traditional marketing channels like billboards and classifieds. They prefer cost-efficient and fast marketing mediums like social media and dispersion of promotional goods.
Running an ad campaign is a costly affair whereas arranging for promotional goods like T-shirts, mugs, stationery, etc. with the logo of your company printed on them is comparatively cheaper. Furthermore, the results are similar to running an online promotional/advertising campaign when it comes to achieving marketing and promotional goals.
It helps in improving brand recognition among your TA
Before we dive deeper into this particular point, it is imperative that you are familiar with the marketing term brand recognition.
In simple terms, brand recognition is the ability of your Target Audience to recognize your company, products/services the company offers, as soon as they spot your company’s logo.
Companies offering important services like brand licensing never fail to advise their clients about the importance of promotional goods for a business and the benefits it can offer.
Brand recognition is enhanced by many folds when you are distributing promotional goods with your company’s logo on it to your clients. This helps them to keep your company’s name on top of their minds, thus enabling them to recall the same as soon as they spot your brand’s logo.
Promotional merchandise is the perfect replacement for your business card
What is the role of a business card? Well, it is simple – it introduces you, your company and the services/products it has to offer to prospective clients. What if we tell you that promotional goods also work in the same way!? You read that right!
When you are giving away promotional goods to prospective clients as well as your existing clients, you are introducing and re-introducing your business to the respective parties.
As per studies and market surveys conducted by leading companies who are associated with imparting services like character licensing, more than seventy per cent of consumers tend to remember the name of companies that handed them promotional goods and gift items.
Conclusion
After reading the above sections, it is evident by now that apart from running
promotional campaigns
, businesses, irrespective of their size and age, need to rely heavily on promotional merchandising. It is a lucrative way to reach to a huge chunk of the Target Audience all the while strengthening the position of the venture in the market. This is also beneficial for startups and small scale enterprises that run short on promotional budget.