Print Base

Anything in print. Random prints.

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Banner Ads - Why Are They Important?

Banner ads are one of the very important tools in internet marketing. They are sometimes referred to as web banners. In its simplest definition, a banner ad is a graphical web advertising. The main purpose of putting these ads is to promote brand awareness, increase visitor traffic and eventually increase sales.

Advertisement banners, no matter online or offline, play a major role in brand awareness. That's why in every campaign, a banner is usually used as a medium to make the public aware of any cause or goal that you are trying achieve.

Who can use banner ads? Any one can use banner ads. Businesses, organizations, politicians, or even just small groups.It doesn't matter if you are targeting online people or just folks in your community. The most important thing to consider is how are you going to build public awareness. 

Banner advertising is fairly cheap compared to any other form of advertising. If you have put up a banner, it will remain in there for a certain time. The public can see it everyday. If you are campaigning with a small budget, your political printing may include banner advertising.

Simple and Effective Banner Advertising: (For Online)

1. Use Color - Keep it simple.

2. Differentiation Through Imagination

3. The Finishing Touches

Read here for more details.

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Best Practices When Preparing Your Files For Print

Preparing your files before printing is important to achieve your desired results. So in order to get a top quality job, you need to understand the basics of printing. Generally, most printing jobs for brochures, business cards and other marketing mediums, there are specifications that you need to adhere to.

Here are some of the things you need to consider:

The right software for your printing job

Image (CMYK not RGB)

Make your page size the actual size of the final output

Check your texts for wrong grammar, spellings and punctuation

If you designed your own graphics or designs, make sure you created the file at a high resolution to ensure a quality print after. Also create your file at the exact dimensions as the actual end result.

Before proceeding with the job, it is best to discuss your project with your commercial printer. Tell them what you want by describing your project and what goals that you want to achieve. Most printing services provides requirements of files that are needed for the best publication. Most of these printing services too are dedicated to serving customers by giving quality outputs to customers which is why there is a union printer that supports a fair labor and ensures a quality services for their clients.

And lastly, ask your printing service on how you can save your money with them. 

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Business Postcards or Business Cards?

When it comes to branding your business, which one is better, sending business postcards or giving out cards? What's the difference between two by the way?

Business cards, I'm sure all of you are familiar with it. Generally, it's just a small of piece of paper containing your business information or about yourself. Most of the time you give them out to people who might be needing your service in the future.

Business postcards on the other hand is something that you can send to your target customers. It's like sending a regular postcard to any of your friends or relatives. The concept of business postcards is sending an attractive image with your business information on it. That way you'll get their attention and hopefully your brand will also register into their minds.

The best and the most remarkable business postcards marketing is through printing and mailing them to help you broaden your area and number of customers.

How can the two help in branding and promoting businesses?

Business cards and postcards are a very helpful tool in branding your business. There are many ways in which you can use them like in using as survey forms, promoting products and services, order forms, subscription and renewal forms and so on. It is recommended to custom print them so that they will be easy to use and convenient for the customer also. When printing your business branding tools, choose union printer to support the union labor.

Things to consider before engaging in business card and postcard marketing:

Determine who your target markets are

Who is more likely to pay attention to your products or services

Who is likely to respond to your advertisement

What's an ideal headline that can attract most of your target audience attention

What's the best design for your business cards or postcards?

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Why You Should Use Postcards?

The use of postcards are a great way to send out your message to your loved ones or friends. But aside from that, you are also helping artists to publish their work and share their wonderful works to other people.

Also, if you're running a business, using postcards is also a great way to brand your business. You can use postcards to market your products or services or to simply introduce your brand. If you have a new business, it can go viral by simply sending postcards to your target customers.

Here are some reasons why you should consider post cards for marketing your business:

1. They are cheap - postcard printing are fairly cheap. But you can design post cards to be attractive to get noticed. You can customize your postcards to include what you want to print in there that can help your business. (Note: When printing your postcards, consider printing them with the union printer to show support for the labor union.)

2. They are real - People appreciate tangible things so it's better than email marketing.

3. They can be collected - Some people love to collect postcards, so they can include yours.

Have you ever used post cards for marketing your business? If you haven't, why not try it now and see the people's response.

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Standard Sizes for Business Cards

Just like a handshake, a business card is a personal invitation to do business or just to announce yourself. A business card tells a lot about you and let's people know that you are a professional.

When designing a business card, choose only the standard sizes:

1. 2 x2

2. 3.5 x 2

3. 3.5 x 3.5

To make a better looking business cards, add character to your business card with custom options such as:

• Foil stamping

• Round corners and die cutting

Support the union printer by placing a union bug in every of your business cards.

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Why You Need to Choose a Union Printshop

In every post here on our Tumblr page, we do recommend a union printer to do the service for your printing needs. That is because we believe the union groups ' cause and we would like to help maintain the union advantage in the printing industry.

By patronizing the union printshops, it means that you are upholding an idea of producing a quality printing under fair working conditions.

 Q:  What is a union print shop?

Union printshop employees are members of trade unions Teamsters Local & United Food & Commercial Workers Local.  Being a part of union print shop, it shows commitment to quality craftsmanship.

Q:  How can you tell that something was printed union?

To identify any printed material if it is done by printed union, always look for a "union bug" label placed discretely on the printed piece.

So whenever you need a printing service, look for union printshops.

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Random Ramblings Part 1

Here's a unique towel fold I've seen in a hotel room..well not really that unique but I find it cool..see the picture below.

And here's what I loved about my weekend rambling - seafoods!!!

Last but not the least, for postcard treat, a photo of the chocolate hills.

Printing tip:

For the highest quality, lowest cost full printing, choose union printer in order to help maintain the union advantage in the printing industry.

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Business Card Tips That Will Create A Business

Business cards should communicate more than just your contact information. An attractive business card should include a tag line that for sure people will remember every time they need a product or service.

For a successful business card marketing, remember these following tips:

First of all, you need to keep your information in the card updated. If you changed your contact number or if you have transferred to another place, make sure to update them in your cards...Don't just scratch or erase the old ones and replace with your current infos. It won't look good at all or worst, your potential customer may not understand what you have written in there.

Next, don't forget to put all your necessary information especially your contact numbers and emails. You must provide any available means that your prospects could contact you. Don't forget to include your business website too.

Also you don't need to overdo your business cards. Just keep it simple. Get away with the curvy fonts that are hard to read. Try to find a simple layout but it has a great impact to the eyes. What's more important is to not forget your main message that is conveyed instantly to your prospects.

Make your business cards easy to read. use high contrast between the background and the type. Light background with dark type works better.

Make your card a standout by creating unique designs. Try make a design that is related to your business name or to what you offer.

Lastly, choose only printing services for your business cards that promote union printer. Supporting union printing is showing a support to the printing industry and you can be assured that the men and women who work on your printed materials receive decent wages and benefits.

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Iced Coffee

Can you see the water drops? I'll make sure to get a clearer angle next time..and oh the background sucks too...

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My first attempt at henna tattooing...

It's a terrible tribal design...LOL

(P.S. What message do you want to send today? Check out what union printer can do for you.)

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Valuing the Printing Industry

The printing sector is composed of printing, platemaking and bookbinding; printing is by one or more common processes, such as lithography, letterpress, flexography, gravure, and screen printing. The printint sector is now classified under the 2007 North American Industry Classification System (NAICS) as 323, 511, and 512.

Read here for more.

Support the "Bug"

As part of the cause to promote quality services and fair treatment among workers, the printing industry also made an initiative between companies and workers to only support printing businesses that promotes union printer.

To ensure you get quality service, get a printing company that promotes union bug. Union bug signifies the that both management and labor are cooperating in the production of quality printing under fair working conditions, and to that end are maintaining the middle class lifestyle in America.

Sample of Union bug label

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A printer or an oven toaster???