Product Localization Strategy, Bee Happy
The meaning of product localization is adapting or modifying a product or service for a given language, culture or region (Richter, 2020). This product localization should have a strategy, which contains several steps, which is internationalization, preparing a localization toolkit for translators, translation and review, building the localized product, testing and quality assurance, and also releasing the localization product. Product localization strategy should be applied as well so that your localization will be finished faster. First, you need to make sure that you have a translation management system or TMS to do the heavy jobs.
The translation management system will cost you just a short time to market, to learn from real users. The TMS could speed up your software localization process, and you could rely on automated workflow to get the job done in no time (Richter, 2020). This TMS also has better translation quality with tools and context. It lets you attach a screenshot and add personal notes. And the TMS also allows the translator to see the target audiences, and how the text will appear in the final product. By this kind of feature, hopefully, they could confidently choose words, identify and fix mistakes instantly, and eliminate the need to rework translations (Merryweather, 2020).
Product localization strategy also lies in the testing and quality assurance team. The translation of the content of a product should be checked thoroughly since mistakes or a wrong translation could make the users back off. So, make sure that you will allocate the time better for testing and quality assurance so that you could find the mistakes or bugs faster. Then, after all the testing and quality assurance have been done, you could release the localized product, and then you could collect direct feedback from your users.
The product localization strategy should always be done by the localization expert thoroughly. Then as a client, you should be able to find the best language service provider which could aid you with this matter. One of the language service providers which could fulfil this is Bee Happy Translation Services, one of the leading LSP residing in Malang, Indonesia.
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Bee Happy Translation Services
Website : https://beehappytranslationservices.com
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