Proper Attire US Mission: About Us
For our first post we wanted all of you to get to know Proper Attire US a little more.
Proper Attire US was founded in San Francisco in 2016. We are a unisex athleisure line that aims to create clothing you can move in, that transcends trends, gender, and size. Our line seamlessly transitions from your workout to your real-life. No matter who you are, Proper Attire is clothing you can live in.
Blurring the lines between gym-wear and streetwear, casual and formal; Proper Attire US uses monochromatic color palette with a simple minimalistic aesthetic that easily combines comfort, functionality, and style.
We design clothing for those with ambitious energy and style; those with a desire to look and feel good about themselves through their actions, health, and through the clothes they wear. Proper Attire US is clothing designed for those with an active life force.
Using simple and sleep silhouettes and high performance eco friendly fabrics, we are built upon the idea of the 10 Essentials of crucial pieces of clothing that everyone needs in their life. Whether you’re a man or woman, big or small, tall or short, our 10 Essentials are versatile and classic key pieces that can be easily mixed, matched and layered to create what you would consider to be ‘proper attire.’
vaporwave
blakekathryn
2087
dailybridgerton
stormborns