PRSA NY

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2014 Big Apple Award Winners

  PRSA-NY 2014 Big Apple Award Winners 

Best of the Best Winner: McNeil Consumer Healthcare, the makers of ZYRTEC® and Hunter Public Relations for A Case of ALLERGY FACE™: ZYRTEC® Helps Beauty Bloom for Allergy Sufferers 

Best Business/Campaign Outcomes Winner: Convene and Feintuch Communications for Reinventing the Off-Site Meetings Industry through the Use of Human-Centered Design

Best Use of Research, Measurement and Evaluation Sponsored by the Institute for Public Relations  Winner: Zoetis and Ketchum for Zoetis Rings the Bell for Animal Health

John W. Hill Award Winner: Bill Doescher, president & CEO, Doescher Group

Philip Dorf Award Winner: Harry Zlokower, founder, Zlokower Company

PRSA-NY President’s Award Winner: Deborah Radman, APR, Fellow PRSA, principal, Radman Communications

Community Relations: Business Products & Services Winner: Procter & Gamble and Citizen Relations for NYAD Swim for Relief

Community Relations: Government, Associations & Non-Profit Organizations Winner: Children's Hospital of Richmond at VCU and PadillaCRT for 12 Days of Cheer for Children Sparks Locally, Spreads Nationally

Community Relations: Campaigns with Budgets of $100,000 or Less Winner: Sherwin-Williams and Spong for Refreshing Communities with Paint

Reputation & Brand Management: Business Winner: Novartis AG and Ruder Finn, Inc. for Novartis Takes Charge of its Global Image, Reinforcing Reputation with Strategic Storytelling

Honorable Mention: Frito-Lay North America and Ketchum with Zocalo Group for Game On! Shifting Perceptions of Frito-Lay Snacks

Reputation & Brand Management: Government, Associations & Non-Profit Organizations Winner: Connecticut Department of Economic and Community Development and its Office of Tourism and FleishmanHillard for Connecticut's Fan-Favorite Town

Winner: PROEXPORT Colombia and Ogilvy Public Relations for Transforming Colombia Into a Top Business and Tourism Destination in Latin America

Reputation & Brand Management: Campaigns with Budgets of $100,000 or Less Winner: Convene and Feintuch Communications for Reinventing the Off-Site Meetings Industry through the Use of Human-Centered Design

Events & Observances (One to Seven Days): Business Winner: IKEA U.S. and Ketchum for BYOF (Bring Your Own Friend) Day

Honorable Mention: Jack Link's Jerky and Spong for Jack Link's Jerky: National Jerky Day Rains On

Honorable Mention: Procter & Gamble and Citizen Relations for The #EverydayEffect - Live from New York

Events & Observances (One to Seven Days): Government, Associations & Non-Profit Organizations Winner: United Nations Foundation & 92nd St Y and Havas PR North America for Galvanizing for Giving

Honorable Mention: New York State Society of CPAs for Return to Wall Street

Honorable Mention: The Armory Foundation and Nicholas & Lence Communications for 107th NYRR Millrose Games

Events & Observances (One to Seven Days): Campaigns with Budgets of $100,000 or Less Winner: The Climate Group and Weber Shandwick for Climate-proofing: Climate Week NYC Communicates a Way Toward a Low-Carbon Economy

Honorable Mention: OraSure Technologies, Inc. and Zer0 to 5ive for National "OraQuick®" HIV Testing Day 2013: Generating Awareness for a New OTC HIV Test

Events & Observances (More Than Seven Days): Business Winner: Solar Impulse and Weber Shandwick for The Spirit of Possibility: Voyaging into the next era of aviation history with solar energy

Honorable Mention: Gillette and Ketchum for Gillette Saves the KISS

Events & Observances (More Than Seven Days): Government, Associations & Non-Profit Organizations Winner: M Booth for Staying Top of Mind at the Bottom of the Earth: WWTW 2013 South Pole Challenge

Honorable Mention: Be The Match® and PadillaCRT for It's On You: Inspiring the African American Community to Step Up and Save Lives

Events & Observances (More Than Seven Days): Campaigns with Budgets of $100,000 or Less Winner: Bounty/Procter & Gamble and MSLGroup for Ken Delmar - Paper Towel Picasso

Public Service: Business Winner: Bristol-Myers Squibb and TogoRun for PATH B: Patients and Professionals Acting Together on Hepatitis B

Honorable Mention: Duracell and Citizen Relations for Power a Smile

Honorable Mention: Procter & Gamble and Citizen Relations for NYAD Swim for Relief

Public Service: Government, Associations & Non-Profit Organizations Winner: Scouts for Equality and Global Strategy Group for The Campaign to End Discrimination Against Gay Scouts

Honorable Mention: edX and RF|Binder for EdX Seeks to Educate the World (for Free)

Public Service: Campaigns with Budgets of $100,000 or Less Winner: The Michael J. Fox Foundation and Ruder Finn, Inc. for Parkinson's in Prime Time

Honorable Mention: Makovsky for JedCampus: Encouraging Safer Campuses and Creating a National Authority

Public Affairs: Government, Associations & Non-Profit Organizations Winner: United Nations Foundation and Havas PR North America for Creating a Global Media Team to Move Action on Climate to the Forefront

Honorable Mention: Be The Match® and PadillaCRT for Securing Congressional Support to Help Save Lives

Public Affairs: Campaigns with Budgets of $100,000 or Less Winner: Cranberry Marketing Committee USA and Pollock Communications, Inc. for CMC National School Lunch Program

Marketing Consumer Products: Healthcare Winner: McNeil Consumer Healthcare, the makers of ZYRTEC® and Hunter Public Relations for A Case of ALLERGY FACE™: ZYRTEC® Helps Beauty Bloom for Allergy Sufferers

Honorable Mention: Duchesnay USA and Makovsky for Introducing Diclegis: Overcoming an Unfortunate Legacy to Begin a New Dawn for Morning Sickness

Marketing Consumer Products: Technology Winner: Canary and EVC Group for Canary Takes Flight

Honorable Mention: Philips Lighting North America and OneVoiceConnect for Philips Hue: personal, wireless LED lighting

Honorable Mention: Nikon, Inc. and MWW for The Warner Sound Captured by Nikon

Marketing Consumer Products: Food, Beverage & Hospitality Winner: Sir Kensington's and 360PR for Slathering On Coverage & Awareness for Sir Kensington's Condiments

Honorable Mention: Jack Link's Jerky and Spong for Jack Link's Jerky: National Jerky Day Rains On

Honorable Mention: D.O.Ca. Rioja Regulatory Board and PadillaCRT for Vibrant Rioja

Marketing Consumer Products: Packaged Goods Winner: Procter & Gamble and Citizen Relations for Old Spice Cleans up with Manly Scented Bar Soap Product Launch

Honorable Mention: Merrick Pet Care and Spong for Cat Critic Delivers A Perfect Punch For Purrfect Bistro

Honorable Mention: U by Kotex, from Kimberly-Clark Corporation and Marina Maher Communications for U by Kotex and Generation Know: Creating a Movement of Women to Spread the Word About Vaginal Health

Marketing Consumer Products: Non-Packaged Goods Winner: Indian Motorcycle® and Skyya Communications for Rebirth of an Iconic 112-year old American Brand: Indian Motorcycle 

Marketing Consumer Products: Campaigns with Budgets of $100,000 or Less Winner: 3M and Cohn & Wolfe for Unmasking the Ultimate Defender: Launching 3M's Paint Defender System

Honorable Mention: KFC and Emanate PR for How PR Made the Go Cup Go

Honorable Mention: Canary and EVC Group for Canary Takes Flight

Marketing Consumer Products: Other Winner: 3M and Cohn & Wolfe for Unmasking the Ultimate Defender: Launching 3M's Paint Defender System

Marketing Consumer Services: Travel, Tourism & Hospitality Winner: PROEXPORT Colombia and Ogilvy Public Relations for Transforming Colombia Into a Top Business and Tourism Destination in Latin America

Honorable Mention: Waldorf Astoria New York Hotel and Quinn for 3.5 Billion Buzz Globally About Waldorf Astoria's Sustainable Efforts

Marketing Consumer Services: Healthcare Winner: American Physical Therapy Association and PadillaCRT for Top 10 Fittest Baby Boomer Cities

Marketing Consumer Services: Technology Winner: edX and RF|Binder for "How Technology Powers Social Change"

Marketing Consumer Services: Financial Services Winner: McGraw-Hill Federal Credit Union and Crenshaw Communications for McGraw-Hill Federal Credit Union Smart Money

Marketing Consumer Services: Campaigns with Budgets of $100,000 or Less Winner: Calvary Hospital for End-of-Life Care in the Orthodox Jewish Community

Marketing Consumer Services: Other Winner: IDentity Theft 911 and Affect for IDentity Theft 911: Raising the Profile of the Authority on Security Breaches

Marketing Business-to-Business: Professional & Financial Services Winner: Crystal & Company and Makovsky for Makovsky and Crystal & Company: Reintroducing the World to an 80-Year-Old Brand

Marketing Business-to-Business: Campaigns with Budgets of $100,000 or Less Winner: The Farmer School of Business at Miami University (Ohio) and Stanton Public Relations & Marketing for Planting the Visibility Seed to Grow a Reputation

Honorable Mention: Convene and Feintuch Communications for Reinventing the Off-Site Meetings Industry through the Use of Human-Centered Design

Marketing Business-to-Business: Other Winner: IDA Ireland and PadillaCRT for How a National Media Campaign Changed the Fortunes for a Bailed-Out Country

Honorable Mention: Zoetis and Ketchum for Zoetis Rings the Bell for Animal Health

Global Communications: Campaigns with Budgets over $100,000 Winner: Zoetis and Ketchum for Zoetis Achieves Global Company Debut in Eight Months

Crisis Communications: Government, Associations & Non-Profit Organizations Winner: Trayvon Martin Foundation and The TASC Group for The Trayvon Martin Family and Foundation Campaign

Issues Management: Business Winner: FTI Consulting - Strategic Communications for ASMC - Protecting a Brand through Bankruptcy and Market Exit

Internal Communications: Business Winner: Novartis and Ruder Finn, Inc. for Long Live Life

Investor Relations: Campaigns with Budgets over $100,000 Winner: Zoetis and Ketchum for Zoetis Rings the Bell for Animal Health

Honorable Mention: Renewable Energy Group and ICR for Raising the Visibility of Biodiesel's Leading Player: Turning Waste into Shareholder Value

Multicultural Public Relations: Business Winner: Merck and GCI Health for Cuida Tu Diabetes, Cuida Tu Corazón

Honorable Mention: McNeil Consumer Healthcare, the makers of ZYRTEC® and Hunter Public Relations for A Case of ALLERGY FACE™: ZYRTEC® Helps Bring Beauty Solutions to Latinas

Multicultural Public Relations: Government, Associations & Non-Profit Organizations Winner: Out on the Street and FTI Consulting - Strategic Communications for The Power of Out: Harnessing the World's Leading Banks to Create a More Inclusive Wall Street

Honorable Mention: Be The Match® and PadillaCRT for It's On You: Inspiring the African American Community to Step Up and Save Lives

Integrated Communications: Consumer Products & Services Winner: Can Manufacturers Institute and Hunter Public Relations for Cans Get You Cooking

Honorable Mention: Sherwin-Williams and Spong for Inspiring Consumers with Color

Honorable Mention: Procter & Gamble and Citizen Relations for The #EverydayEffect - Live from New York 

Integrated Communications: Government, Associations & Non-Profit Organizations Winner: Shinnyo-en and Finn Partners for Shinnyo Lantern Floating for Peace

Honorable Mention: American Physical Therapy Association and PadillaCRT for Top 10 Fittest Baby Boomer Cities

New Media/Social Media Campaign: Business-to-Business Winner: Accenture for Accenture Outlook Expansion

New Media/Social Media Campaign: Government, Associations & Non-Profit Organizations Winner: Connecticut Department of Economic and Community Development and its Office of Tourism and FleishmanHillard for Connecticut's Fan-Favorite Town

Honorable Mention: National Meningitis Association and Alembic Health Communications for Taking Flight on Twitter to Increase Meningitis Awareness & Engage Stakeholders in Prevention 

New Media/Social Media Campaign: Campaigns with Budgets of $100,000 or Less Winner: Secret Deodorant and Marina Maher Communications for #FearlessNyad: Secret Deodorant & Diana Nyad Blow Social Engagement Out Of The Water!

Honorable Mention: Sherwin-Williams and Spong for Online Inspiration Motivates DIYers

New Media/Social Media Campaign: Consumer Products & Services Winner: Head & Shoulders, a Procter & Gamble Brand and Marina Maher Communications for Head & Shoulders "Season of the #Whiff"

Honorable Mention: GODIVA and Havas PR North America for Activating Foodies to Savor GODIVA's New Truffle Flights

Honorable Mention: Merrick Pet Care and Spong for Cat Critic Delivers A Perfect Punch For Purrfect Bistro

Corporate Social Responsibility: Business Winner: Ford Motor Co Warriors in Pink and Havas PR North America for Chronicling the Road Ahead for Breast Cancer Warriors

Corporate Social Responsibility: Campaigns with Budgets of $100,000 or Less Winner: Truvia® Brand and RF|Binder for Truvia® Brand Encourages U.S. Consumers to Share a Sweet Future 

Use of Broadcast: Winner: Bounty/Procter & Gamble and MSLGroup for Ken Delmar - Paper Towel Picasso

Use of Internal Video: Winner: Children's Hospital of Richmond at VCU and PadillaCRT for 12 Days of Cheer for Children Sparks Locally, Spreads Nationally 

Website (New or Newly Designed): Winner: AbbVie and FleishmanHillard for Follow the Script Campaign

Honorable Mention: Merrick Pet Care and Spong for Cat Critic Delivers A Perfect Punch For Purrfect Bistro

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LeAnn Rimes to Perform at Big Apple Awards Gala on May 22nd

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PRSA-NY Proudly Presents the 2014 Big Apple Awards Finalists

#FearlessNyad: Secret Deodorant & Diana Nyad Blow Social Engagement Out of the Water! Marina Maher Communications

12 Days of Cheer for Children Sparks Locally, Spreads Nationally PadillaCRT

3.5 Billion Buzz Globally About Waldorf Astoria's Sustainable Efforts Quinn & Company

A Case of ALLERGY FACE: ZYRTEC® Helps Beauty Bloom for Allergy Sufferers Hunter Public Relations

A Case of ALLERGY FACE™: ZYRTEC® Helps Bring Beauty Solutions to Latinas Hunter Public Relations

Accenture Outlook Expansion Accenture

Activating Foodies to Savor GODIVA's New Truffle Flights Havas PR North America

BYOF (Bring Your Own Friend) Day Ketchum

Canary Takes Flight EVC Group

Cans Get You Cooking Hunter Public Relations

Cat Critic Delivers a Perfect Punch for Purrfect Bistro Carmichael Lynch Spong

Chronicling the Road Ahead for Breast Cancer Warriors Havas PR North America

Climate-proofing: Climate Week NYC Communicates a Way Toward a Low-Carbon Economy Weber Shandwick

CMC National School Lunch Program Pollock Communications, Inc

Connecticut's Fan-Favorite Town FleishmanHillard

Creating a Global Media Team to Move Action on Climate to the Forefront Havas PR North America

Cuida Tu Diabetes, Cuida Tu Corazón GCI Health

EdX "How Technology Powers Social Change" RF|Binder

EdX Seeks to Educate the World (for Free) RF|Binder

End-of-Life Care in the Orthodox Jewish Community Calvary Hospital

Galvanizing for Giving Havas PR North America

Game On! Shifting Perceptions of Frito-Lay Snacks Ketchum

Gillette Saves the KISS Ketchum

Head & Shoulders "Season of the #Whiff" Marina Maher Communications

How a Publicity Campaign Changed the Fortunes for Bankrupted Ireland PadillaCRT

How PR Made the Go Cup Go Emanate PR

Identity Theft 911: Raising the Profile of the Authority on Security Breaches Affect Strategies

Inspiring Consumers with Color Carmichael Lynch Spong

Introducing Diclegis: Overcoming an Unfortunate Legacy to Begin a New Dawn for Morning Sickness Makovsky & Company, Inc.

It's On You: Inspiring the African American Community to Step up and Save Lives PadillaCRT

Jack Link's Jerky National Jerky Day Rains on Carmichael Lynch Spong

JedCampus: Encouraging Safer Campuses and Creating a National Authority Makovsky & Company, Inc.

Ken Delmar - Paper Towel Picasso MSLGroup

Long Live Life Ruder Finn, Inc.

Makovsky and Crystal & Company: Reintroducing the World to an 80-Year-Old Brand Makovsky & Company, Inc.

McGraw-Hill Federal Credit Union Smart Money Crenshaw Communications

National "OraQuick®" HIV Testing Day 2013: Generating Awareness for a New OTC HIV Test Zer0 to 5ive

Novartis Takes Charge of its Global Image, Reinforcing Reputation with Strategic Storytelling Ruder Finn, Inc.

NYAD Swim for Relief Citizen Paine

NYRR Millrose Games Nicholas Lence Communications LLC

Old Spice Cleans up with Manly Scented Bar Soap Product Launch Citizen Paine

Online Inspiration Motivates DIYers Carmichael Lynch Spong

Parkinson's in Prime Time Ruder Finn, Inc.

PATH B: Patients and Professionals Acting Together on Hepatitis B TogoRun

Philips Hue: Personal, Wireless LED Lighting Emanate PR

Planting the Visibility Seed to Grow a Reputation Stanton Public Relations & Marketing

Power a Smile Citizen Paine

Raising the Visibility of Biodiesel's Leading Player: Turning Waste into Shareholder Value ICR

Rebirth of an Iconic 112-year old American Brand: Indian Motorcycle Skyya Communications 

Refreshing Communities with Paint Carmichael Lynch Spong

Reinventing the Off-Site Meetings Industry through the Use of Human-Centered Design Feintuch Communications

Return to Wall Street New York State Society of CPAs

Securing Congressional Support to Help Save Lives PadillaCRT

Shinnyo-en New York Lantern Floating Finn Partners

Slathering on Coverage & Awareness for Sir Kensington's Condiments 360PR

Staying Top of Mind at the Bottom of the Earth: WWTW 2013 South Pole Challenge M Booth

Suzuki's Way of Life! Protecting a Brand through Bankruptcy and Market Exit FTI Consulting - Strategic Communications

Synthroid & Sofia: Putting a 56 Year Old Brand in the Spotlight  FleishmanHillard

Taking Flight on Twitter to Increase Meningitis Awareness & Engage Stakeholders in Prevention Alembic Health Communications

The #EverydayEffect - Live from New York Citizen Paine

The Campaign to End Discrimination Against Gay Scouts Global Strategy Group

The Power of Out: Harnessing the World's Leading Banks to Create a More Inclusive Wall Street FTI Consulting - Strategic Communications

The Spirit of Possibility: Voyaging into the Next Era of Aviation History with Solar Energy Weber Shandwick

The Trayvon Martin Family and Foundation Campaign The TASC Group

The Warner Sound Captured by Nikon MWW

Top 10 Fittest Baby Boomer Cities PadillaCRT

Transforming Colombia into a Top Business and Tourism Destination in Latin America Ogilvy Public Relations

Truvia® Natural Sweetener Encourages U.S. Consumers to Share a Sweet Future RF|Binder

U by Kotex and Generation Know: Creating a Movement of Women to Spread the Word About Vaginal Health Marina Maher Communications

Unmasking the Ultimate Defender: Launching 3M's Paint Defender System Cohn & Wolfe

Vibrant Rioja PadillaCRT

Zoetis Achieves Global Company Debut in Eight Months Ketchum

Zoetis Rings the Bell for Animal Health Ketchum

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Growing the STEM

By Mai Browne

This transformation made my life complicated, as I hung out with a crowd of aspiring artists and writers who thought it was uncool to be interested in the sciences. Their attitude was: Sure, science is meaningful, but it is for geeks.  Cool people pursue arts and literature.

But I knew that you could love both the arts and the sciences and not be odd.  My father, an economist and opera buff, was proof of that.  He encouraged me to follow my passions and not bend to narrow-minded edicts.

Nevertheless, when it came time to focus on college and career, I defected from biology.  Peer pressure and stereotyping swayed me, but the primary factors that steered me away were self-doubt, insufficient encouragement and a weakness in math.  I was also concerned that the science, technology, engineering and mathematics (STEM) community was extremely homogeneous (In 1980, minority representation in STEM fields was 2.3%, according to a National Science Foundation study). 

The Salk Institute for Biological Research was probably a fascinating place to work.  But it was also a place where people of color were as rare as nonbreeding fruit flies.  I couldn’t imagine feeling comfortable hobnobbing in that community.  While my father offered me a role model of a black scientist, he was the only one I knew of.  He was the exception to a persistent trend. 

I went on to build a career in public relations, a field that allows me to write about a variety of subjects, including arts and culture.  But sometimes I wish I had had the nerve and discipline to pursue a science career. 

It’s no secret that the U.S. desperately needs more science professionals. Growing our STEM workforce is critical to maintaining our leadership in the global marketplace.  And with women and minorities comprising an increasingly large portion of the workforce, STEM fields must attract a proportionate share of them if the U.S. economy is to grow and stay competitive.   

Underrepresented minorities (African-Americans, Hispanics and Native Americans) represent 28.5 percent of the U.S. population but only 9.1 percent of college-educated Americans in the science and engineering workforce, according to The National Academy of Sciences 2010 report — “Expanding Underrepresented Minority Participation: America’s Science and Technology Talent at the Crossroads.”

The U.S Government, research groups and academia have been addressing this problem with various solutions, including early intervention initiatives, as well as pipeline programs to increase minority recruitment, retention, graduation and enrollment in STEM graduate programs or careers. 

PR professionals can help support this movement by donating their expertise to programs that advance STEM diversity.  I provide media relations support to the BioBus, an interactive microscopy lab on wheels for K-12 students across the Northeast, including low-income school districts.  Aboard the BioBus, students participate in inquiry-based, hands-on experimentation aided by research scientists from Columbia, NYU, Princeton and other top-tier universities. 

The students can also find relatable role models, such as Dr. Latasha Wright, a BioBus Staff Scientist.  Dr. Wright has a B.S. in chemistry from Tougaloo, a historically black college in Mississippi, and a Ph.D. from NYU Langone Medical Center in cell and molecular biology.  She continued her scientific training at Johns Hopkins University and Weill Cornell Medical Center, and has co-authored numerous publications and presented her work at international and national conferences.  

Says Dr. Wright:  “We are seeking to change the public perception of what a scientist is.  Seeing young, diverse, ‘normal’  people as scientists has changed a lot of peoples’ perceptions. I cannot tell you how many times people have asked me, “You are a scientist?”

Dr. Wright, you are a cool scientist in a hot field!

Like STEM, the Public Relations industry is also on a mission to increase the representation of blacks and Hispanics in its workforce.  A key strategy is using industry representatives from minority groups to serve as role models and spokespersons in the media.  One can easily name a top STEM spokesperson of color: astrophysicist Neil deGrasse Tyson, who has become a popular communicator for the sciences.  But what about in the PR field? Who will be our Neil deGrasse Tyson?

Mai Browne is a public relations consultant.  She has held PR positions at Deloitte, AT&T and The Morgan Guaranty Bank.

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PRSA-NY's 2014 "Forward Party"

Happy new year and welcome back. Kick off the new year in style by joining PRSA-NY and your colleagues and friends for our first-ever “Forward Party” at ‘wichcraft Chelsea Piers!

On Wednesday, January 15, 2014, starting at 6:00pm, the New York PR world will gather at ‘wichcraft, Chelsea Piers (Pier 62 at 12th Avenue) for an evening of delicious food courtesy of the restaurant’s culinary expansion into gourmet event catering. You’ll enjoy the new side of the great ‘wichcraft food you may already know and love.  We’ll enjoy a night of socializing, networking, raffles, a silent auction and a wine tasting – courtesy of wine distributor Nicholas Jazgonovich of Monsieur Touton. Tours of this fantastic ‘wichcraft facility, ideal for corporate, client and media events, will also be offered.

The Chapter has selected our charity partner for this event - the Jewish Child Care Association - please see information below.  Best of all, the cost for members is only $25; non-members $40. Join us and bring a spouse, friend, colleague, boss and employees as we get our chapter rolling FORWARD for a great 2014.

Due to an in-kind contribution made by ‘wichcraft, party registration fees will remain low for the first 75 paid registrants; the fee will rise to $60 per person beyond that until we reach room capacity of 125. Raffle Proceeds will go to the Jewish Child Care Association (JCCA) - One of the nation’s oldest child and family services agencies. JCCA provides a comprehensive range of services to 16,000 at-risk, vulnerable children and families of all backgrounds and faiths who have been neglected or abused, immigrant families and those building new lives. Click here to read more.  Raffle Ticket Prices are $5.00 per ticket; 6 tickets for $25.00; 13 tickets for $50.00 (cash, check or credit card) Click here to view the current raffle prizes To Donate a Raffle Item send an email to Olga Gonzalez, [email protected], by January 9th and include an appropriate description of your item to be used in the raffle drawing that evening.

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Amazing video that was released at the International PRSA conference that just took place in Philadelphia! Our very own Lea-Ann Germinder among others!

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Panel Recap: "Meet the Multicultural Media"

By: Cathy Qiu, Public Relations Specialist at MyPRGenie; Diversity Chair, PRSA - New York Chapter

Topics covered the best approach to pitch multicultural media and to foster multiracial engagement with top media outlets, help multiracial clients gain visibility and coverage on major media outlets, and craft messages with the correct language and cultural sensitivity.

There was a line up of star panelists on multicultural and diversity issues: Galina Espinoza, Contributing Editor of Parade Magazine; Samantha Henry, Reporter of The Associated Press; Garry Pierre-Pierre, Founder, Haitian Times and Executive Director & CUNY Graduate School of Journalism-Center for Community and Ethnic Media; and Lisa Skriloff, President, Multicultural Marketing Resources & Editor, Multicultural Marketing News.

Led by our amazing moderator Olga Gonzalez, CEO/Founder of Pietra PR, the conversation delved into a number of hot button issues.

Hispanic?  Latino? Which term is appropriate? The answers are more complex than you think. It depends on who you are targeting as well as various other circumstances.

Many people use general terms for cultural groups (African, Asian, etc.) without accounting for the many differences within the community. For example, not all Asians share the same culture and language. We need to be aware of the sub-cultural differentiation.

Without realizing it, many people still use stereotypes when referring to groups of people.

The way to get coverage for multicultural clients may not be obvious.  Many times it is about simply offering your spokespeople up on general news and trends, rather than on stories that are specifically tied to diversity.

The panel discussion was followed up by engaging questions from the audience, many of whom struggle with promoting their multicultural clients without stepping on any cultural sensitivities. Standing room only, the room was full of attendees eager to gain insight into the growing realm of diversifying PR strategies.  

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Very timely post by PRSA-NY member Emmanuel Tchividjian.

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Welcome to PRSA-NY’s Blog

By : Lea-Ann Germinder, APR, Fellow PRSA

PRSA-NY 2013 President

@lgerminder

Reaching Within, Reaching Out is this year’s PRSA-NY chapter theme and also the theme of this blog.  We are reaching within our membership to tap our incredible pool of thought leaders to bring you thought-provoking insights on a broad range of issues including ethics, diversity and community, among others. We are reaching out to you, our colleagues in the profession, to hear from you.

The Public Relations Society of America, New York City chapter is one of the founding chapters of the Public Relations Society of America, the worlds’ largest professional organization for public relations practitioners. Founded in 1948, PRSA-NY is the largest metropolitan area chapter in the United States. The chapter serves the interests of public relations professionals working in business and industry, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations. 

By regularly visiting this blog, you will gain insights into the world of public relations. Through the publication and dissemination of original and vetted thought-leadership content, we aim to inform and elevate the role of public relations in business. We hope you will in turn contribute in the free exchange of ideas, commentary and opinion found here.

We also invite you to participate offline in PRSA-NY programs and better yet become a member. We offer skills workshops; breakfast and evening media seminars; an accreditation program; networking and mentoring opportunities, and special events – including the prestigious Big Apple Awards.  

We hope you enjoy this blog, and also invite you to visit the Chapter’s website at www.prsany.org to obtain additional information.

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Newhouse PR's interview with PRSA-NY's Stephanie Manas

Newhouse PR interviewed our very own Stephanie Manas. You can read the full interview here where Manas discusses her role at Ogilvy and how she contributes to PRSA!

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In Memoriam: Arthur Andrew Yann III, APR PRSA 1963-2013

Read PRSA.org's full memoriam here.

The PRSA-NY Chapter extends its condolences to his family and joins the national PRSA Community in mourning the sudden and unexpected loss of Arthur Yann, PRSA Vice President of Public Relations. Arthur passed away after the Silver Anvil Awards last Thursday June 13. He was 48 years old. A memorial tribute from PRSA with details on memorial arrangements and donation information can be viewed here. Arthur was a great friend of the Chapter -- He faithfully attended the PRSA-NY Big Apple Awards each year and was always helpful in his counsel. He will be sorely missed. Please see the PRSA web site for memorial service details as they become available.

-LAG

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Welcome to PRSA New York’s business channel, “Reaching Within, Reaching Out."

By  Lea-Ann Germinder, APR, Fellow PRSA

PRSA-NY 2013 President, @lgerminder

The Public Relations Society of America, New York City chapter is one of the founding chapters of the Public Relations Society of America, the worlds’ largest professional organization for public relations practitioners.  Founded in 1948, PRSA-NY is the third largest PRSA local chapter in the United States. The chapter serves the interests of public relations professionals working in business and industry, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations.  Chapter board and committee members are volunteer public relations professionals who work in the New York metropolitan area.

By regularly reading the site, you will gain expert guidance, applicable case-studies and engaging common-sense leadership as you seek to navigate the world of public relations and corporate communications.  As a regular reader of this channel, you gain the benefit of hundreds of professionals’ experience working with organizations of all types – large and small; for profit, not for profit and government; domestic and global.

Our content will be informational rather than promotional. Provocative rather than pandering. And through the publication and dissemination of original and vetted thought-leadership content, we aim to elevate the role of public relations in business.

Just as important as the site’s regularly featured authors, we hope our readers contribute in the free exchange of ideas, commentary and opinion found here.

We invite you to join us in 2013 and participate in programs, become a member and/or join committees ranging from Diversity, Thought Leadership, the Big Apple Awards, and Community Outreach.  We've got skills workshops; breakfast and evening media seminars; an accreditation program;   networking and mentoring opportunities, and special events – including the Big Apple Awards. 

We hope you enjoy this site, and also invite you to visit the Chapter’s website at www.prsany.org to obtain information on programs and other benefits, including volunteer opportunities and membership.

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