Pumped Money

Behind to Beyond

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Advantages of investing early in life :

1)Starting early will help you make the most of power of compounding. Compounding occurs when earnings are reinvested and earnings begin to earn more.

2)There is a room for mistakes when you don’t have a lot of responsibilities.

3)You can afford to invest in high risk stocks such as cryptocurrency or private equity etc.

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Difficulty for #startups :

Hiring > Funding

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The Golden Sleep Campaign

Pampers:

When Procter & Gamble set out to sell pampers in china more than a decade ago, it faced discouraging challenges over there.

P&G didn't just have to persuade parents about their diapers quality but also make them believe that their product is necessary at any cost.

Children used to wear open crotch pants known as “KAIDANGKU” that let them squat and make them feel airy

With the help  of Beijing Children Hospitals Sleep Research Centre, P&G research team conducted 2 studies between 2005-2006

Research Report : Babies who wore the disposables fell sleep 30% faster and slept extra 30 minutes every night

P&G then put its marketing team on ground with “GOLDEN SLEEP” campaign in 2007.

Pampers website (china) asked parents to upload photos of their sleeping babies as it boasted “scientific” results.

PAMPERS IS TOP SELLING BRAND IN CHINA more than 30% market share

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