Let Your Work Speak For Itself
Four tips to help get your online presence up and running.
In a crowded online world starting a business and getting noticed may seem like a daunting task. However it's not as difficult as it may seem. These four simple tips can be not only build your presence on Google but generate leads and build a receptive audience to your product help draw viewers to your site and keep them glued to your website.
We have all at some point in our lives had the conversation with ourselves whether to go with quantity or quality. That certainly holds true for the SEO world as well. Most small businesses don't have the time or money to spend on big marketing campaigns. One of the most common mistakes made in SEO is trying to get as many links as possible in the shortest amount of time. These are often low quality links that often have no relevance to your business or product. This practice is a big no-no with Google, one your site will likely be penalized. Look for link partners that are relevant to your business that have high quality and trust. Links from educational or government websites (like the BBB, Facebook, Internet Yellow Pages, and Local Directories like Google Plus, Yelp, Angies List etc) will give your site credibility with the search engines and will help your rankings.
Knowing your audience and what they are looking for from your business and/or product are central to whether your marketing campaign succeeds or fails. One of the ways you can get to know potential clients is to engage with them on social media sites. Ask them how they like your service and/or product and how you can better service them in the future. Creating a dialogue between you and your audience is the smartest way to keep them coming back to your site.
Keeping tabs on your biggest competitors and their marketing campaigns is another smart way of staying ahead of the curve. Sites like SEMRUSH, Majestic SEO and Open Site Explorer are great for seeing how many inbound links you have accumulated, what domains are linking back to you, and what keywords your competitors are ranking for organically or through PPC.
Let Your Work Speak For Itself
Content marketing is a powerful tool but many business owners don't have the time to post blog articles all day. How do you get fresh content to your website then without wasting your time? Consider getting feedback and reviews from your existing customers. Reviews and testimonials from ACTUAL customers is not only a powerful way to convert prospects into buyers, it's a great way to feed the those hungry search engines and improve your online ranking. Request feedback from customers, share it online and post it to your website. Simple. You can even use Punchey's feedback tools to automate feedback requests with every receipt emailed or texted.
Best of luck growing your online presence and increasing your sales. Let us know if we can help!
http://www.punchey.com/blog/let-your-work-speak-for-itself/
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