Pop Culture Deities & Spirits: Common Questions
Image description: A screenshot of a comment left by Runa from @serpentandthreads that says "What are the theories to explain pop culture deities and spirits? What qualifies as a deity in pop culture magic/religions? How does one go about forming their personal craft based on pop culture magic, when it is so new and has little resources?" End image description.
These are all such wonderful questions, Runa! So you'll have to forgive me for breaking these down bit by bit!
What are the theories to explain pop culture deities and spirits?
There are many! On account of not knowing them all myself, I'll just cover two - the egregore theory and my own theory.
To quote Wikipedia for a simple definition, an egregore is "an occult concept representing a certain non-physical entity that arises from the collective thoughts of a distinct group of people." Historically, this referred to the watchers of Enochian traditions, but I'm not getting into that because I'm not part of any Enochian tradition.
In recent times, the term also refers to figures such as Santa Claus or the Easter Bunny - they're very easy to know about and run into (in the United States at least), and they have very simple jobs that they do for particular reasons.
So in this theory, the worship of a pop culture deity or spirit by multiple people would bring it into creation, especially if you count any worship in the source the deity or spirit comes from.
I've actually known people who wanted to work with a lesser-known pop culture spirit, so they started out by building up worship and offerings first to either bring the spirit into existence or to help them form a bit in our world. (Though out of respect for everyone's privacy, I'm not gonna name any of the people or pop culture entities involved in that.) It was fascinating to observe from an outside perspective.
As I so lovingly and eloquently stated in the past, my theory for how this works is that magic and the universe and shit are already so goddamn weird. Another way I phrase it is "you can't prove that any of this is real, you can only prove the impact it has on the lives of you and other physical people", which also applies to questions about why appropriation is bad.
My craft runs on experimentation first and foremost, not what other people say is or is not possible. My little wizard heart continues my experiments and compares them to other experiences I've had.
If I reach out to Azura and get a response back, then clearly Azura exists in some meaningful way. Through experiments like these, I've come to find out that Azura has a similar energy to "historical" deities I worship, such as Athena and Aphrodite, so I've felt comfortable continuing my worship.
(Quick side note: I use "historical" to mean "deities not from a form of pop culture", such as the Greek, Norse, Egyptian, and Roman pantheons. We'll discuss this further down.)
My theory really is "fuck around and find out".
What qualifies as a deity in pop culture magic/religions?
This one greatly depends on the person and practice.
You have people who believe that any figure from pop culture can count as a pop culture deity. (While I was writing this, I found a post discussing Eevee as a pop culture deity.) You have people like me, who have a different idea of what a deity is and use "non-physical entity" as the catch-all term. Ultimately, the answer to this question is highly personal.
To me, "deity" has a particular connotation. If an entity is worshiped as a deity or deity-adjacent figure (the Aedra and Daedra, Legendary/Mythical Pokemon, et cetera) in the source, Iâd consider that to be deity work.
If I were working with, say, Son Goku, I'd consider that spirit work or hero worship, because even though he has a Super Saiyan Shark-Jumping Bullshit- I mean, a Super Saiyan God mode, he's not worshiped as a god in the Dragon Ball series, and that's the primary difference for me. I actually mention in my post about Vadrok that I see Legendary MTG critters like him and Alesha to be spirits that you can holler at, not deities.
How does one go about forming their personal craft based on pop culture magic, when it is so new and has little resources?
This is an even more complicated answer because no two pop culture practices are going to look the same, even when drawing from the same source. For the low bar example, let's use me and @kaosmage aka Faust aka the @strixhaven-biblioplex for Magic: The Gathering-inspired spell work. We both draw from the cards of the game as inspiration for spells.
I take a more card-first approach, often using the card, its pictures and symbols, and its effects as the basis of a spell. For example, look at my Cradle of Safety spell, where I take inspiration from the presence of the feathers and heron medallion in the art to call on Sigarda (long story, look at the Innistrad lore, good luck) and incorporate the usage of feathers into the spell proper.
Faust takes on a card-inspired approach, as seen in his Curse of Clinging Webs spell. Sure, he's got the spider webs in there, but he doesn't have cheap Halloween spider decorations in there too (which is probably for the best because you can only get those between August and October from most retailers and he posted the spell in January). It's probably a good thing that he has significantly more chill than I do.
What was I talking about again? Oh, right, forming one's pop culture side of their craft. The great thing about pop culture magic and paganism is that it can blend almost seamlessly with almost any other practice because you can draw as little or as much inspiration from pop culture as you want. Find something you love, something that inspires you, and work from there using the same methods you'd use for non-pop culture magic.
Just want to loop the Streets of New Capenna OST during a ritual? Sure! Want to get a Daedric Artifact replica to put on your altar? Why not! Need a spirit pal or familiar and run into a Charmander? I've been there! Want to dedicate the next four years of your life to the study of pop culture magic and how it varies between different people? That means you're me and we must fight at dawn for the right to keep our names.
My advice? Just give it a shot. Only you can figure out what works in your craft.
Bonus section: Jasper babbles about "historical" deities and how pop culture is older than it looks.
Something that's always skinned my potatoes upside-down is how people treat pop culture paganism as something "harmful" but then those very same people turn around and worship Aradia, Eostre, and even Mesperyian, all of whom were made up for fake documentaries (Aradia), assumed to exist based on the name of something else (Eostre), or made up for a mythology writing assignment for class (Mesperyian). Does this mean they don't exist? No! But they're not "ancient goddesses". They're just a slightly older version of pop culture paganism (except for Mesperyian, who's one of the younger versions).
There are also historical deities who have fallen to the wayside, such as Cernunnos. We have little to no idea of what his deal was, which unfortunately left us to pick up the pieces later and have to work twice as hard to figure this mess out. So we're working on very little historical information and a pop culture understanding of this deity's "thing" - a god of wealth in the time of 14 CE Gaul has a very different understanding of what can be done and what is usually asked for do than a god of wealth worshiped in 2022 CE Missouri.
Anyway, that was my dive into "pop culture paganism isn't as new as people think it is so please stop being a dick about it to random pop culture pagans on Tumblr, thank you". I hope you enjoyed this bonus section, because this is a problem that comes up a lot in pop culture paganism discussions.