Freelance Copywriter Cape Town

Copywriting, concepts and all the creative stuff in between.

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Mina Girls’ and Boys’ Puberty Educational Video

This educational AV was created to supplement the launch of the Mina Menstrual Cup - a safe, affordable and easy-to-use sanitary product for young, underprivileged girls to use during their period.

The purpose of this video was to educate both girls and boys about puberty, the changes that are happening to their bodies and how to deal with them.

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Fennec Capital

Name Generation

The brief was to create a name for a venture capital company. A Fennec is a rare type of fox. Foxes are generally renowned for their cunning and agility, two qualities that are well suited to the financial industry.

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My World of Tomorrow

TV Show Script Writing

My World of Tomorrow is a four-part mini series created to promote the My World of Tomorrow 2014 Conference hosted by Business Connection in Sandton, Johannesburg.

The four weekly episodes aired on CNBC Africa and discussed the future of technology and the effects it will have on society in the the not-too-distant future.

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Lemon Tree Office Furniture Hire

Website Copywriting

Lemon Tree is a corporate furniture rental company. The brief was to create a website that captured the brand’s friendly and approachable positioning. Inspired by typical temporary recruitment agents, the concept created a CV profile for each furniture piece along with relevant character traits.

www.lemonhire.co.za

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Mina Menstrual Cup

Girls’ Journal

Mina is a menstrual cup created by Happy with a Purpose in collaboration with Transnet. 

This journal was given to young girls, along with a Mina cup, to teach them about their period. Many young girls in rural communities don’t have access to sanitary products, and often skip school during their time of the month. The Mina cup provides a safe, affordable and hygienic way for girls to manage their period. The journal also includes information about puberty, sex and staying healthy.

Designed and project managed by Brand Union Johannesburg.

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Power of X

Video Scriptwriting

An entertaining internal AV script for Business Connection South Africa. 

The purpose of the AV is to communicate and educate staff on the use of a new interactive sales platform. 

Please Note: The copy between 4:45 and 4:55 was included by the editors and was not part of the original script.

Animated by Lloyd Hofmeyer

http://fullylloyded.com/ 

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Noyz AV Accessories

Name Generation

Look & Listen required a brand name for a new range of audio visual accessories unique to their stores. The brief required the name to appeal to a younger target market, while also alluding to the brand offering.

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Name generation

Look & Listen required a brand name for a new range of audio visual accessories unique to their stores. The brief required the name to appeal to a younger target market, while also alluding to the brand offering.

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Property 24

Video Scriptwriting

An animated AV for Estate Agents, showing them how Property24 will help them get more leads. The video features a voice-over, soundtrack and vector animation.

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Capitec Bank

Print Advertising

These print ads were created as part of a print campaign pitch for Capitec Bank's Global One Account.

The brief was to succinctly communicate Capitec's free online banking offering using the brand's distinctively succinct yet conversational tone.

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Drinc Water Filtration

Name Generation, Website Development and Packaging

This project required both the generation of a suitable name, as well as a corporate identity for a revolutionary new range of water filtration products.

The name drinC uses the chemical symbol for Carbon (“C”) as a reference to the filter’s unique carbon fibre blanket at the base of the system.Thus highlighting the brand’s uniquely effective offering in a simple, memorable and engaging way.

www.drinc.co.za

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Marcel's Frozen Yoghurt 

 Digital Campaign

This Facebook campaign was created to launch the new range of Marcel's Frozen Yoghurt Wrapped Bars.

The concept of Anytime Indulgence taps into the deeply entrenched human truth that many consumers have been taught from a young age to resist the urge to indulge their sweet cravings. It’s only through lectures from our parents, and the imposed self-restraint of adulthood that we learn to curb our cravings and treat sweet things as a reward for doing certain tasks, such as eating all of our supper or going to gym first.

 The neat, convenient and on-the-go packaging of new low-fat Marcel’s Frozen Yoghurt Bars means that consumers can instantly satisfy their sweet craving, whenever and wherever they want - without having to justify it to anyone first.

Consumers stood the chance to win a year's supply of Marcel's Frozen Yoghurt as well as instantly redeemable vouchers for 2 Marcel's Frozen Yoghurt Wrapped Bars of their choice.

*This campaign was developed in association with Now Boarding Brand Terminal.

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Sway Electronics 

Name generation

This brief required the generation of a suitable name for a range of digital music accessories under the Clicks Safeway brand.

By abbreviating the word “Safeway” itself, this name references the rhythmic, musical aspect of the product range, while also highlighting its link with the brand.

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Simply Asia

Promotional Campaign

The purpose of this campaign was to encourage new potential consumers to consider Simply Asia as a viable lunch and dinner option, while also changing any preconceived ideas they may have had about Thai food. The campaign also strove to educate consumers regarding the various benefits of Thai food over other less tasty take-out options. The campaign had a competition element where consumers could win a trip to Thailand. Targeted communication was sent to popular South African bloggers Bangers and Nash, Angel Campey, Mike Sharman and Robyn Hobson to ensure maximum exposure for the campaign.

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REC. [RECORD. EDIT. CREATE]

Name Generation and Corporate Identity

This project required both the generation of a suitable name, as well as a corporate identity for a video editing company. The name and concept drew their inspiration from the instantly recognisable digital recording device featured on all video equipment, while also using the concept of a camera frame throughout the visual language.

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Khoisan Tea

Packaging

The design for this collector’s edition tea tin features the story of Rooibos tea from planting to teapot as it is grown, harvested and sold across the globe. The tone of the copy needed to be conversational yet informative with a touch of whimsy.

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Property 24 Clicks for Bricks

Promotional Campaign

This digital campaign was created for Property 24′s 2012 Clicks for Bricks initiative.

In partnership with Habitat for Humanity, the Clicks for Bricks campaign encourages users to engage with the project across a number of online and social media platforms.

The campaign centred on a dynamic website at www.clicksforbricks.co.za.

Here users could like, tweet or share the page to add their brick and help reach the 20 000 clicks they need to build a home for a family in need.

The campaign was also communicated via the property 24 Facebook Fan Page, as well as on their Twitter feed.

A twitter campaign promised to donate paint to the project for every follow or mention.

Users could choose from a number of quirky tweets or create their own.

*This campaign was conceptualised, designed and developed in collaboration with Now Boarding.