For "Bio bin ich," the largest organic store in Vorarlberg, I have developed numerous campaigns that have been implemented both in direct mailings and on the facade of the store. It's all about good, healthy, freshly cooked food in the company of loved ones. Appreciating the ingredients, those who cooked them, as well as those being served, and the time spent together. The photoshoots are extremely elaborate - Angelika Fetz, one of the owners, travels all the way from Vorarlberg for a few days. We set up a huge scaffolding in the studio and mount the camera high above with automatic triggering and a control computer on the ground to evaluate the images correctly on display and optimize the table accordingly. Then we cook for three days and nights with the wonderful ingredients she brings. Her entire car is stuffed with the finest foods. In advance, we consider which trends we want to set - what will be cooked, and ensure that there is something for everyone. I then spontaneously invite people from the village or anyone who happens to call to come over and eat with us so that we can fill the table to the brim and ensure everything gets eaten. This is working in a way that I love; you could almost call it a work retreat.