RAFF - experience design

[raff-experience-design]

Here are a few beautiful covers that I had the privilege of designing for Kaleidoskop for their new business Leporello. Kaleidoskop has been my long-time client for over 20 years, and I have had the opportunity to accompany the company since my beginnings as a graphic designer. I was able to implement many wild ideas in my younger years, which Klaus Fleischmann, the CEO, was always very enthusiastic about, and for that, I am still very grateful to him. Thank you, Klaus, for the trust over so many years.

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Here’s another interior design photo I took for a gastro interior designer to use in a magazine that I designed for him.

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I had the opportunity to create a business portrait as well as reportage photos for the law firm Notariat Barbara Fiegl in Krems. I have been accompanying Ms. Magister Fiegl for many years and had the privilege of developing a brand along with corresponding printed materials and business equipment. I am continually impressed by how skillfully she implements the developed corporate design in her firm.

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It is always a pleasure to support Isabella Felder in Schoppernau in Bregenzerwald, and every time it is worth the trip back to my old home in the back Bregenzerwald, a place where traditional craftsmanship is realized like nowhere else in Austria. For the Hotel Gämsle, I photograph everything needed for the hotel brochure and website. Of course, the homepage and the new brand, which will be launched shortly, are also created by me.

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For my builder Thomas Pöchhacker from Ybbs, whom I have had the privilege of accompanying as a design studio for many years, various printed materials and mailings are being created. Many shoots, including those showcasing a young and ambitious builder in his company, have been captured during business and documentary photo shoots.

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I had the opportunity to develop a website for Knut Klinger, an extraordinary goldsmith from Austria who has won the State Prize for Design. The site was meant to showcase his work, which spans many decades. Unfortunately, Knut hasn't managed to input his content yet; he prefers to focus on his craft. This isn't necessarily a bad thing, as maintaining a website can be a challenge for many. He is currently looking for a nice assistant to help him with this. I’m happy to pass along his contact information...

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For the Circle reading in Lech am Arlberg, I had the opportunity to develop a wonderful concept that pays tribute to the special architecture of the houses. The houses are underground interconnected and feature generous common areas, yet it offers space for three families, each of whom can occupy their own chalet. Thus, I came up with the name Circle Chalets, with the idea that only the inner circle of a family and a group of friends rents the chalets together. Lavishly equipped with a private chauffeur and chef. I was not only able to develop the name, slogan, brand, website, business stationery, and types of business but also to shape it all into the marketing and corporate identity concept.

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For "Bio bin ich," the largest organic store in Vorarlberg, I have developed numerous campaigns that have been implemented both in direct mailings and on the facade of the store. It's all about good, healthy, freshly cooked food in the company of loved ones. Appreciating the ingredients, those who cooked them, as well as those being served, and the time spent together. The photoshoots are extremely elaborate - Angelika Fetz, one of the owners, travels all the way from Vorarlberg for a few days. We set up a huge scaffolding in the studio and mount the camera high above with automatic triggering and a control computer on the ground to evaluate the images correctly on display and optimize the table accordingly. Then we cook for three days and nights with the wonderful ingredients she brings. Her entire car is stuffed with the finest foods. In advance, we consider which trends we want to set - what will be cooked, and ensure that there is something for everyone. I then spontaneously invite people from the village or anyone who happens to call to come over and eat with us so that we can fill the table to the brim and ensure everything gets eaten. This is working in a way that I love; you could almost call it a work retreat.

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A business portrait of the Pichler family - the lords of Schloss Lubeck in the Wachau, captured by me.

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"Bio bin ich" is one of my major success stories. When I took over the small Reformhaus, I had the opportunity to help the entrepreneurs develop the largest organic store in Vorarlberg - a flagship store of good taste - a gourmet temple for organic enthusiasts. The name, brand, slogan, and everything that goes with it, of course, originated from my pen and has significantly contributed to the success of the company.

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I had the opportunity to photograph the work of an interior designer and architect for a magazine I was commissioned by. Pictured is the living room of a pharmacist.

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Exceptional business consultants require exceptional solutions. This website was created entirely through illustrations for a tax and business consultant based in Liechtenstein and Vorarlberg. A suitable photo shoot was conducted beforehand to serve as a template.

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I had the opportunity to develop a corporate design for Astrid Feurstein from Au in Bregenzerwald. What makes her approach special is the exclusive use of natural products in hair cosmetics – essentially wellness for the hair. Accordingly, the focus was on implementing the brand.

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I had the opportunity to design this amazing package for the elegant wine cooler made of natural stone for the company Schubertstone in Vienna. What makes it special is that I was able to create an extremely exclusive and high-quality packaging using Gmund papers and special colors in a small series. Just a few years ago, this would have been unthinkable – but the possibilities in printing can truly be impressive.

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An impression of my studio workshop in Wolfenreith, the mystical Waldviertel, fits quite well quite often.

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For the company Schubertstone in Vienna, I had the opportunity to design the accompanying leporello as part of the development of a package design for the exclusive wine cooler made of natural stone. The corporate design and package design were also developed by us.