How To Create a User Persona That Will Help You Win in 2019?
User Persona is a representation of your ideal customer who will engage with your product. Personas reflect user types, pinpointing who they are and what they do with products in a relevant context. They help you gain valuable insights into user journeys by understanding user characteristics, needs, goals, etc.
How to create a user Persona?
A persona is a way to model, summarize and communicate research about people who have been observed or researched in some way. User research can be conducted in a number of ways; including questionnaires, interviews, and observations. The value of your personas depends on the data supporting them. Generally, it’s more fruitful to observe what people do than to believe what they tell you.
In this post, I am going to teach you how to create a user persona, step by step. Creating a persona includes the following key elements:
Give your persona a name: This could be realistic, could be taken from an actual customer.
Create photo: Give your persona a face that reflects the descriptions used throughout the template. But avoid photos of celebrities, coworkers or other familiar faces.
Add personal quote/motto: This helps to Capture the Persona’s attitude towards your product or service
Include a short bio: The bio should be a short paragraph to describe the user journey.
Set demographics info: This section gives viewers quick insight into the Persona’s background, lifestyle, and behavioral practices.
Describe Personality Traits: Describe the Persona in a few words based on their personality, work ethic, motivations, and priorities.
Motivations and pain points: This helps you get inside the customer’s head and understand how they think.
Define persona goals and frustrations: This could be something tangible: a beautiful advertisement, a sleek web page.
Preferred brands and influencers: You can tell a lot about a person based on which brands they like and what kind of people influence their decisions.
I have compiled some user persona examples, tips and templates to help you create some amazing user persona examples from scratch.
If you like them, you can use it for your inspiration. Just click on the example and start editing with your own content.
You can find some best user persona examples here: https://xtensio.com/user-persona/
Personas have many different practical benefits, depending on how you want to use them:
An understanding of customer needs/interests: They help you to better understand who your users are, their behavior, needs and want.
Knowledge of where customers spend time: They help you gain a better understanding of where your customers spend most of their time to get their information, and which social networks they typically use.
Better decision making: Highly detailed personas can even influence marketing decisions directly. For example, a persona’s daily schedule tells you the best times to post on social media. A list of his or hobbies suggests which avenues to advertise on.
Better quality leads: Personality and behavioral traits in personas can lead to the quality lead generation and inspire ideas for new markets.
Better product development: They help you work with your customers and build future product features to suit their needs.
Take advantage of user persona tools
While personas can be customized to any format you prefer, templates and pre-existing tools can speed up the process and provide an easy first step for newcomers. Xtensio is a good site for learning the ropes.
For more details, Please read: https://medium.com/@rambabu_72227/what-is-a-user-persona-5e1b441eba66
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