The Pandemic has definitely had an empowering effect on independent music in India
The Implementation of lockdown due to the sudden outbreak of COVID-19 in 2020 brought major alterations in everyone's daily routines. Right from going through a serious economical crisis to facing enormous loss of lives, this pandemic proved to be the reason for a huge loss for India amongst many nations.
Nevertheless, it is important to spot the bright side of any negative situation and that is something we learnt and understood from an independent singer and artist, Raveena Mehta. Last seen opposite bollywood hunk Tiger Shroff in his song ‘Casanova’s Acoustic Version', Raveena Mehta feels that the pandemic has resulted in hyper focus toward music, she has focused on growing her platform, audience and has had the opportunity to create music with many independent talents across the nation and globally.
This emerging artist and singer believes that during these hard times, social media has had a massive impact on audiences around the globe. While there is a massive influx of information everyday which might be too much to handle for most, Instagram and Tiktok have also become the strongest platforms for various budding artists in India. The Instagram and Youtube platform saw the highest rise in the number of uploads during this quarantine period. Independent artists like Dev Rayani, Vipasha Malhotra and Janani Sings have garnered a huge fan base in no time.
"Despite the horrors it has come with, the Pandemic has definitely had an empowering effect on independent music in India" says Raveena. The music industry has been notorious for being dominated by bollywood, lockdown turned out to be an excellent time for the rise of new artists, sounds and mediums wherein artists have been able to showcase their talent to mass audiences who are ready and waiting for content to keep them entertained in their homes.
“While there are always two sides to every situation, social media has definitely helped bring awareness toward my music and causes and I am grateful to have gotten opportunities through these platforms as well.” Said the promising 24 year old singer, Raveena Mehta.
Raveena hopes that world reaches a point of normalcy, however she aspires to take her positive learnings from the course of this pandemic and implement them in her future endeavours. Raveena has mentioned that after a small break, her new releases are lined up for the world to enjoy and will be out very soon. Her next release is scheduled for July and will be a heartwarming work of art. Keep a watch out for Raveena and check out her content on her Instagram handle @raveenamehtaofficial to stay alerted about her releases.