Real Time Retargeting 2017 – Value of Quality Keywords in Search Retargeting
Retargeting on web site is one of the highest revenue making products of Google on site marketing suite.
Why is this so? It is all about behavioral contextual marketing. When a customer comes to a site and looks at a few products. It means he is interested in those products. Customer preference for those products is noted down. Whenever he visits other sites (which have agreed to share revenue with Google for displaying advertisements) this information is used and the same customer is shown the noted down products he has seen on the other site (the one paying for advertisement).
Personally, I find it irritating many times. Looking at the exact same product I saw, while it acts as a reminder of what I wanted, becomes repetitive. At RetailReco retargeting along with the reminder for the same products so many other types of personal options based on the customer preference can be shown instead. This includes similar products and people who bought this also bought. recommendations based on other similar people preference many times result into better sale or conversion ratio. In addition, if the customer has existing history of purchases much more accurate prediction of future buys can also be shown as part of real time retargeting for the customer.
Also, worth noting is Customer preference of adding a product to the cart. It is much stronger than just browsing or looking at a product. The problem faced with shopping cart solutions available is customer email must be known, for them to receive email reminders and corresponding offers. Guest checkouts on many sites account for significant percentage of total orders. Email communication is not possible if the email of the customer showing preference is not known. Email has other issues of not always landing in inbox and is not real time etc. also.
With the push notification enabled Personal interactive shopping application all the retargeting whether the Shopping cart abandoned push notifications or recently viewed notification (along with other personal cross and up sale contents) are all sent as push notification to the customer.
What is more is these notifications are received by the customer device in system notification area. The customer need not be actively browsing any other web site at that moment. No need to pay per view or click charge to the other site or the provider of the feature like Google retargeting.
Personal offers in push notification has the highest opening ratio. Mobile application development and promotion challenges are too many. The retailer is faced with the big challenge of Mobile application development and much bigger challenge of promoting the developed app. The interactive shopping application of Retailreco is a webApp which removes both of these challenges. It is like a mobile application which works on all the devices including mobile and desktop and provides the interactive in control feeling to customer. It also has the ability of push notifications integrated at the core. So once the customer visits the site on any device he is able to receive the personal offers as a push notification just like a mobile application.
With the "Make me an offer" the dynamic coupon generated in real time for the customer provides the strongest call to action. Of buying NOW. I select the product, I press "Make me an offer" and I buy that product has the potential to increase conversion ratio or converting a visitor into the buyer on the site.
This is a retargeting solution which has so many more effective options compared to Google retargeting technology. First is customer does not need to be seeing another site actively at that time. 90+% time a user is not actively browsing other sites. Even when he is doing other work on his desktop or not actively using his smart phone, the push notification in systems notification area <photograph> is able to grab his attention and show him the offers on products of his liking. Second big advantage is the offers are not limited to the only product(s) he has looked on the site just now, but many outcomes based on accurate predictive analytics outcomes can be included. Third and probably biggest advantage is the potential customer who is looking at your site does not even have to be an existing customer of the site in order to receive the retargeting messages. Knowing the email address of the customer is not necessary. Retargeting is done on the basis of internal IP endpoints which is always present for everyone. Consistent promotions based on current behavioral as well as outcomes of all the historical data present for the customer, on all the channels be it mobile device, desktop or on-site in terms of push notifications as well as emails gives a complete OmniChannel personal experience to the customer.
The next generation of power of most advanced patent pending technological breakthrough is available to all the retailers. Creating a level field for the players. Where you can compete with the likes of Amazons of the world with confidence of superior technology.
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