!R34DTH!$

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Taken together, Spam Plants and Spam Architecture evoke a sense of data as both structurally rich and substantially, vertiginously empty. In this figuration data is an abstract set of potentials, an array of values waiting to be mapped. A dataset feeds a process, that produces an artefact; the process doesn't care what the dataset is, or was; whatever it was, now it's just input: the process (the map) reconfigures the dataset completely, arbitrarily, rewrites it not by altering values but by reprogramming them, altering their potential. (Whitelaw 2007:4)

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