RFID Squad

The RFID Squad gives you a cohesive look at the surging implementation and importance of RFID technology in the present and future markets.

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RFID is now being seen within the rental car industry. The inexpensive RFID chips have a large upside for rental companies. Basic level RFIDs can provide the business with an ease of tracking vehicle locations around their own lots. More prominent rental car companies (Avis, Hertz, Enterprise) could invest in more advanced RFID systems that would allow them to track the location of their vehicles over a large area of land. Recently, Avis has used the RFID technology to allow customers to park their rental car in any open space on their return. This application of RFID will allow Avis to garner lucrative statistics about its vehicles while at the same time allowing its customers to quickly park their vehicle and avoid filling in the sometimes extensive amount of paperwork upon returning their vehicles. 

This press release from AVIS Rental Car details their implementation of RFID in their “Avid On Location” program to make the rental process more efficient for some of their corporate clients.

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Radio frequency identification can be used in many different ways to create value. Here are the most common ways businesses are using RFID today.

In modern times we talk heavily about RFID technology in sports, specifically in the NFL. Why? perhaps because it is the most interesting application in recent memory. However, there are much more impactful uses of RFID technology that are not at the forefront of people’s minds when they think of RFID.  For example. RFID is used in SCM (Supply Chain Management). Procter and Gamble utilize this technology to “reduce shipping errors and cut labor costs.” Additional business applications of RFID are provided in this article from “RFID Journal”.

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Is the RFID technology for the fans or the coaches & athletes?  Zebra Technologies CEO, Anders Gustafsson, states that the technology implementation is “about helping the fans, it is all about the fan experience.” He makes it clear that the fan is first and foremost when it comes to the delivering of benefits from RFID in the NFL. The coaches and organizations will be set to reap smaller side benefits from the technology. 

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A little confused about how the NFL intends to use RFID? This video compiled by Zebra Technologies (the company that brings RFID to the NFL) gives an in-depth breakdown of the specifics and advantages of RFID technology in modern sport.

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RFID x Snowboard Canada

We have seen the implementation of RFID technology in sport through the NFL’s major integration of the technology, but let us take a look at a project that is a little closer to home. SportRFID is a company that works with Sportchek and Snowboard Canada to set up RFID triggered camera’s around board circuits to improve the sport for spectators, coaches and athletes. 

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How Will Real-Time Tracking Change the N.F.L.? - The New Yorker

Radio-frequency identification has previously been used to measure the behavior of industrial robots and dairy cows. Now it’s coming to football.

During the 2015 NFL Season RFID Technology has been implemented into the league by being inserted into player’s shoulder pads. The addition this technology will enable new player stats to be tracked in real time such as: average speed, acceleration speeds, distance between players. RFID Technology will also create a new experience for fans. These are only a few benefits of RFID in the NFL. 

Check out the ’New Yorker’ article for some more info. 

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How does RFID work? 

Radio Frequency Identification (RFID) is not a new technology is not a new invention. However, most individuals are still in the dark about a technology that is becoming more of a presence in the modern consumer experience. 

Take a look at this video for insight about how RFID Technology works.