Big artist in 1960’s counter culture, pioneered psychedelic concert posters. One of the most famous psychedelic artists during the 1960’s.
“After studying art at Cooper Union in New York City and at Yale University, he moved to San Francisco in 1959.
Moscoso's use of vibrating colors was influenced by painter Josef Albers, one of his teachers at Yale.” –
http://www.victormoscoso.com/about.htm
Made underground comics in Robert Crumb’s ZAP comics
Immigrated from Spain when he was 3 years old. His family moved to Brooklyn.
At a young age he decided to become an animator.
In 1959 he left New York and moved to Berkley California to join the Beat poets.
“provocative work for the Family Dog's dances at the Avalon Ballroom, and his Neon Rose posters for the Matrix earning international attention.” https://www.allmusic.com/artist/victor-moscoso-mn0001815396
Emphasized lettering mass than letter forms. Instead of outlining the letter forms, outlined the spaces between the letters.
Offset lithography for his poster pieces. (printmaking)
Influenced by use of historical images. One of his most successful uses of this was his 1967 poster for the Blues Project, using a French postcard. Used unusual colors.
A mantra of his- “A mantra of “make lettering as easy as possible to read” became “make lettering nearly impossible to read”; “ensure colors are harmonious” became “ensure colors invoke epileptic seizures.”’
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