Perhaps the most important question of our time - how to discern the truth in a world with millions of content creators?
Healthy societies require citizens with factual knowledge.
The mass adoption of media creation tools is one of the powerful results of technology innovation during the past 40 years. From cable television to the internet to smart phones, the result has been an accelerating proliferation of content and content creators. In March of 2014, I wrote a post about this.Â
There is a torrent of new content and, counter-intuitively, each piece of content has more impact than ever because it can be amplified by networks.Â
In general, I believe the world is a better place with more people empowered to create content. Certainly, when it comes to artistic expression, the more voices the better. Creativity thrives when everyone has the tools and the freedom to express and share their own “truths” with others.Â
But what happens when it comes to reporting news, politics or historical information? Are more voices better? If you asked me that question in 1995 when I co-founded iVillage, an early pioneer of online communities, my answer would have been an unequivocal and enthusiastic YES!, of course more content from more people is better than having only a few content gatekeepers.
Today my answer is still Yes but it is tempered with the realization that not all sources are factual and technology has enabled people with malicious intent to spread hateful content and false information.Â
We have all read about fake news affecting elections. In addition, how fake news can target real people and businesses with potentially deadly consequences.Â
We cannot put the content genie back in the bottle. There will be more and more content creators. “The Network” will amplify all this content for better and for worse.Â
However, I am an optimist and I have faith in human evolution. Just as we have adapted and learned how to master the tools of digital content creation, I believe we will adapt and learn how to discern the truth in a noisy world with so many signals.Â
People will adapt how they process information. Businesses and governments will adjust policies and develop new procedures. Realizing the power of their content creation platform and the global reach of their network, Facebook is actively engaged in this effort now.Â
We are in a period of explosive content creation and simultaneous human adaptation to a networked, “always on” world.  The rapid pace of technological change may have outpaced our initial cerebral and institutional response to it. Let’s hope we can adapt quickly and learn how to discern truth. Our future depends on it.