Chapter 8 Fieldwork
The channel that I chose to watch for this fieldwork assignment was Disney Channel.
While I watched Disney Channel, reruns of KC Undercover came on. While watching this show about there were about 5 commercials that stuck out to me.
Commercials aimed at boys:
1. The commercial was a “Spiderman Hero Gear” commercial. It featured one little boy dressed in a Spiderman costume playing with the gear and showing a “fake web” from his arm.
2. The commercial was for “NERF N- Strike Elite Firestrike, Disruptor and Retaliator” This commercial was for a Nerf Gun and it featured 3 boys running around in a fake forest shooting a nerf Gun
Commercials aimed at Girls:
1. This commercial was for the “Barbie Fashionista” Commercial and it features a barbie changing outfits and such. It does not feature any actual humans.
2. Shopkins Happy Places Moose Commercial and it was an animation of shopkins, again with no actual humans
3. Slime Factory Commercial was a commercial aimed at girls where 3 little girls played with a slime maker. It was obviously aimed towards girls because of th pink and purple colors used.
I think that society does place gender roles on girls and boys and that was shown in all pf these commercials. I did not even see one gender neutral commercial while watching this TV channel











